Super Bowl Sunday – Battle of the Pizza

Super Bowl Sunday has practically become another holiday for many, even those that aren’t full-fledged football fans.  More than 100 million folks will gather for parties in homes across the country this Sunday to watch the New York Giants take on the New England Patriots in Super Bowl XLVI (46).   And what is a party without food?  Super Bowl Sunday is one of the biggest snack-consuming days in the U.S., second only to Thanksgiving.

The most popular items on party menus are chips with dips, wings, and pizza.  It is estimated that nearly 60% of all takeout food ordered on Super Bowl Sunday is pizza (Source:  WPDE).  That got us to wondering here at GeoMetrx what the pizza playbook looks like between New York and Boston.  We sunk our teeth into our Simmons Consumer Behavior database to find out.

The top 3 most visited pizza chains in both markets are Pizza Hut, Domino’s and Papa John’s, respectively.   The match-up for patronizing Papa John’s, the NFLs official pizza, reveals Patriot area fans are nearly 20% more likely than Giants area fans to order their pies from Papa John’s.  But there are plenty of other teams in the hunt for a piece of the pie this Sunday.  Round Table Pizza shows the highest propensity for intercepting calls for pizza in both markets.  Other top performers are Sbarro in the New York area and Papa Gino’s in the Boston area.

For more fun-filled pizza facts and to find great pizza near you visit Pizza.com.  If you’d like to find out more about our Consumer Behavior databases and how to use the information to enhance your business decisions just give us call at 1.888.848.4436.

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