A Service of Geographic Enterprises

Author Archives: GeoMetrx

How Much Support to Give Franchisees

An excellent idea resulted in a successful new business.  Expanding the business is the next big step.  One way to expand is to franchise. While working through all the details that come with franchising a business one major thing to consider is:  How much and what kind of support will you, the franchisor, give the […]

The Benefits of Good Sales Territory Design

What is a sales territory? It’s a geographical area of customers, or potentials, assigned to a salesperson, branch or retailer. There are a number benefits to a good sales territory design: Enhanced customer coverage A reduction in travel time and selling costs More equitable rewards Sales force evaluation Increased sales Increased morale Start by determining […]

How to Use Smartphones to Find the Best Retail Locations

Nowadays not many people leave home without their smartphone. Our smartphones have become a utility tool, replacing things we used to use such as notebooks, address book, reading books, camera, voice recorder, etc. Smartphones help us keep track of our lives, find our way around the world, and communicate with our family, friends, and business […]

Geometrx GIS

How Do Geographic Information Systems (GIS) Help Improve Business

GIS provides success and efficiency tools to manage a high volume of complex data. These tools help business understand, question, interpret, and visualize data to make better-informed decisions. Companies can quickly view and analyze various sources of data from a geographic perspective and develop business strategies to improve processes. Business intelligence software uses a significant […]

Geometrx GIS

What GIS Data Does a Sales Organization Need?

According to Wikipedia, a geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data. A GIS application, such as GeoMetrx, allows users to create interactive queries (user-created searches), analyze spatial information, and visually present the results.  More importantly, from a sales perspective, […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]

Geometrx GIS management tool

How Does a Business Use GIS Data as a Management Tool?

GIS (Geographical Information System) data and business intelligence that integrates is a powerful management tool.  The more data a business compiles, it can give the illusion of a false sense of providing all the answers. Imagine you have one regional sales office that’s under-performing. GIS can give you clues but it can’t completely tell management […]

Geometrx - ZIP+4, ZIP code

ZIP Code History & How Does ZIP+4 Effect Direct Mail?

The USPS (United States Postal Service) utilizes ZIP codes as a part of the postal addresses. The purpose of using these ZIP codes is to speed up the direct mail distribution process even with the existence of a massive number of residential and commercial addresses. The term ZIP is the acronym for Zonal Improvement Plan […]

Geometrx sales territory mapping

Identifying the Best Prospects in a Sales Territory

Key stats about sales productivity: 2/3 of sales reps fail to reach their annual sales quota goal (Aberdeen) Most sales reps spend more than 50 full days away from core selling activities each year (Domo) 80% of sales occur between the 2nd and 5th call, but only 20% of sales reps even make it to a […]

Geometrx HERE map

HERE Map Accuracy in the Hands of Consumers

HERE makes maps that power a lot of navigation.  Most notably, Garmins are powered by HERE map data.  Currently, they are creating a map that will power automated driving. They still have customers who need a highly accurate, navigable map; one that can provide very accurate, turn-by-turn directions.  In order to develop turn-by-turn directions, the […]