GeoMetrx

A Service of Geographic Enterprises

Author Archives: GeoMetrx

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized and […]

Types of Franchise Territory Agreements

As a business owner, especially one with a successful business plan and execution, the possibility of franchising will always present itself. Deciding to go into a franchise agreement does not work out the same for everyone. Franchise agreements grant a franchisee the right, for a fee, to operate a single franchised business, pursuant to the […]

What are the Most Common Mistakes Franchisors Make in Defining Territories?

Territorial issues are one of the main areas in which disputes arise, and in an exclusive territory franchise agreement there are often good grounds for franchisees to jump up and down. (1) Inefficient Methods of Defining Territories One dimensional territory methods, such as a radius of a number of miles, driving time, or a territory […]

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Tips for Successfully Franchising Your Business

Franchising is a great way to grow a business. There are generally 3 reasons why a business would franchise. Time, People and Money Capital. A business can expand using other people’s money without equity or debt. The franchisee is responsible for the entire start up investment. They sign the lease, hire staff, and working capital […]

Map Collections (Map, Atlas and Globe Museums)

Maps help us to understand and manage our world. Reaching all the way back to cavemen and the Stone Age, drawings can be found depicting hunting grounds, water sources and other crucial life sustaining information. Prehistoric man marked their ‘roads’ with symbols to guide hunting parties towards their prey. Early sea-faring explorers used the stars […]

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Washington D.C. Original Boundary and Boundary Stones

Washington, D.C. is one of the most unique jurisdictions in our country. The District of Columbia, our nation’s capital, has a population of nearly 660 thousand and encompasses 68.3 square miles. It is situated on the northeast bank of the Potomac River and borders the states of Maryland and Virginia, both of which originally donated […]

GeoMetrx Common Ground News: Volume 4: Issue 2 – Marketing to Millennials

Marketing to Millennials See the newsletter with all graphics at COMMON GROUND VOLUME 4 : ISSUE 1 NEWSLETTER ARCHIVE LINK. Text only version provided below, links only work in the full archived version via the link above. Volume 4 : Issue 2 2015 – Q2 Welcome to Common Ground News In this Issue: * Feature […]

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Free Travel Blog at www.travelpod.com

It’s summertime and for many that is synonymous with ‘traveltime.’ Traveling is a personal experience. It doesn’t matter if you venture to the same destination as others have before you – your trip will be a unique combination of when you go, who you go with, where you go, where you stay, where you eat, […]

State Speed Limits

For a period of just over 20 years (1974-1995) there was a National Maximum Speed Law in place, which prohibited speed limits higher than 55 mph on interstate highways and similar access roads. The law was part of the 1974 Emergency Highway Energy Conservation Act, and was created in response to the 1973 oil crisis. […]

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U.S. Counties – A Brief History and Overview

U.S. Counties – A Brief History and Overview What? There is an association for counties in the U.S.? Yes, it’s true, there is! The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. There are currently 3,069 counties in the U.S. which vary greatly in size, […]