GeoMetrx

A Service of Geographic Enterprises

Author Archives: GeoMetrx

Geometrx GIS

What GIS Data Does a Sales Organization Need?

According to Wikipedia, a geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data. A GIS application, such as GeoMetrx, allows users to create interactive queries (user-created searches), analyze spatial information, and visually present the results.  More importantly, from a sales perspective, […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]

Geometrx GIS management tool

How Does a Business Use GIS Data as a Management Tool?

GIS (Geographical Information System) data and business intelligence that integrates is a powerful management tool.  The more data a business compiles, it can give the illusion of a false sense of providing all the answers. Imagine you have one regional sales office that’s under-performing. GIS can give you clues but it can’t completely tell management […]

Geometrx - ZIP+4, ZIP code

ZIP Code History & How Does ZIP+4 Effect Direct Mail?

The USPS (United States Postal Service) utilizes ZIP codes as a part of the postal addresses. The purpose of using these ZIP codes is to speed up the direct mail distribution process even with the existence of a massive number of residential and commercial addresses. The term ZIP is the acronym for Zonal Improvement Plan […]

Geometrx sales territory mapping

Identifying the Best Prospects in a Sales Territory

Key stats about sales productivity: 2/3 of sales reps fail to reach their annual sales quota goal (Aberdeen) Most sales reps spend more than 50 full days away from core selling activities each year (Domo) 80% of sales occur between the 2nd and 5th call, but only 20% of sales reps even make it to a […]

Geometrx HERE map

HERE Map Accuracy in the Hands of Consumers

HERE makes maps that power a lot of navigation.  Most notably, Garmins are powered by HERE map data.  Currently, they are creating a map that will power automated driving. They still have customers who need a highly accurate, navigable map; one that can provide very accurate, turn-by-turn directions.  In order to develop turn-by-turn directions, the […]

Geometrx - franchise financing

Financing to Grow a Franchise

If you are a business owner who wants to franchise, and financing is a top priority, there are a number of ways to obtain franchise financing. Before heading off to the traditional bank, you may want to consider other sources. Recently we spoke with La Mancha Sims, Managing Director for Triton Business Group Inc., on […]

Geometrx best retail location

How to Find the Best Retail Location

It takes almost as much work scoping out the best location for a retail store, as it does to source out suppliers, and design and build an effective selling environment. Many experts recommend that efforts focused on finding the best retail location will provide the highest financial returns. Once entrepreneurs realize that location is the […]

Geometrx, franchise

The Difference Between a Franchise Consultant and a Franchise Broker

Many times, when people want to get into a business, they will choose to invest in a franchise, as these are well established names and brands that people know and trust. With so many different types of franchises, in many different industries, it can be hard to decide just what to choose.  Before you decide […]

Geometrx, franchising

10 Things to Consider Before Franchising Your Business

Things that you need to think about before franchising your business Every year, people start small  businesses or with some sound investments, they start companies on a big scale. They work hard to get their business set up. After time, the business will either be  a success or a failure. If the business has been successful, […]