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Author Archives: Rich Mithoff

5 Strategies to Optimize Your Territories

With technology options around every corner sales organizations today are faced with a serious challenge. Produce more with less. How does your organization handle this issue? Don’t worry, it’s a rhetorical question, one to get the wheels turning… Click here to Download this White Paper

How to Create Territories

Demonstrates how to create new territories based on counts of businesses and population using the base territory manager module in GeoMetrx. Using this module, you can select individual geographies (like ZIP Codes or Counties) to combine, or select sets of geographies by drawing a polygon on the map using the polygon select tool. Also show […]

How to Save Map Projects in GeoMetrx

Demonstrates exactly how to create, save, and reopen map projects in GeoMetrx. Other GeoMetrx features covered include; thematic mapping, changing or adding new map symbols, and map customization. Video length is 4:11.

Territory Alignment & Optimization

See how GeoMetrx can be used to automatically create equitable territories (using ZIP Code geographies in the demonstration) based on any demand data variable and rules you define using the Territory Optimization module. Video length is 4:55.

Where are people spending the most money on Fuel?

Here is a map showing where people (data collected from users) are spending the most money on fuel. No surprise that the Bay Area in California leads the list but number 2 may have you scratching your head, Birmingham AL. The lowest on the list is New York City which makes sense since the […]

Census 2010 Fun Facts: US Mean Center of Population for 2010

from the US Census Bureau The U.S. mean center of population, as of April 1, 2010, is near Plato, Mo., an incorporated village in Texas County. The U.S. Census Bureau calculated this point as the place where an imaginary, flat, weightless and rigid map of the United States would balance perfectly if all 308,745,538 residents […]

Exclusive Territory Mapping – Best Practices

Creating Profitable Franchises:  Exclusive Territory Mapping – Best Practices Creating an exclusive franchise territory strategy can be challenging.  Many different factors play a role in the success, or demise of a territory.  Doing your homework ahead of time, laying the proper groundwork for a successful AND profitable territory is a major factor.  You want to […]

Sales Strategy & Management

A great blog posting about Sales Strategy and Management from our friends at Leading Strategies. The focus of this article is how everything in an organization comes back to sales.  Strategic planning, forecasting and delivering are all sales centric and its critical to pay attention to these components and execute. Mapping and Aligning Sales […]

How far can you fly for $500 – A great interactive map from Kayak

Ever want to know how far you can fly from your home airport?  This interactive map from is amazing.  Give it a try! Click here to access the map.

Franchise Industry Shows Glimmer of Recovery –

  The U.S. franchising industry is poised for modest growth in 2011, according to two new studies to be released this week. Franchise businesses in most sectors are expected to add more store units and employees this year, concludes an analysis produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, a trade […]