Franchise Territory First Right of Refusal

A franchisee wants to feel protected, that their territory and market are safe, and provide the expected returns. The only way to put safeties in place regarding a franchisee’s territorial rights is before they sign the Franchise Agreement. Franchisors may offer either exclusive or non-exclusive territory rights, and franchisees need to know this before making […]

Evaluating Retail Site Locations

When it comes to retail site selection, comprehensive research will yield better results than guessing.  In this competitive market, making a name for your business and attracting new customers is exceptionally challenging. No matter what products you offer or the quality, some decisions can affect your business within days. To attract new customers, brands may […]

Defining a Franchise Territory

Before someone buys or sells a franchise, a common practice is to define the franchise territory.  According to the one study, above 90% of the successful business franchises use the concept of establishing territory. There is no single method for dividing territories, which may be defined by criteria such as: Zip Codes Lines on a map […]

Geometrx franchise territory

5 Rules For Effective Franchise Territory Allocation

An expanding business that franchises will allocate a specific area franchisees may operate.  The allocation of franchise territories plays a vital role in the market segment and customer base to which a franchisee can sell.  Thus, the task of allocating the franchise territory is critical to each franchisee’s success. Know the Region The first, and […]

Geometrx franchise mapping

Finding a Franchise Location Not Too Far and Not Too Close

When starting to franchise a business, one must consider competitors in the surrounding area. Competition, in general, is not a problem and can act as an advantage when the neighboring competitors cluster together.  Experience has demonstrated that when certain retail outlets combine in an area, their strength outweighs the benefit of being alone, i.e., Walgreens […]