Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space – how can you hit the target if you can’t even see it?  Retail trade area analysis helps businesses […]

Unearth Trends from Geographical and Demographical Analysis Tool

The use of big data for boosting brands is gaining popularity. GIS, for example, is utilized to do a demographical analysis of the geographical components of the data. Use of geographic and demographic tools accomplishes many useful things, such as create bands that surround map features, create districts, define influence areas, perform surface analysis and […]

Tips on International Franchise Mapping

The Franchise Territory is the boundary through which each individual franchise works according to the Franchise agreement. Successful franchise planning plays a vital role in providing profit and success to an organization. The allocation of boundaries helps in assigning the franchises different geographical areas, each having a license.  Franchise mapping also makes it easy to […]

5 Tips on Developing Franchise Territories

Franchising is an avenue to growing a business, whether you are trying to expand within the country or grow internationally.  Entrepreneurs willing to invest in your business and develop a business of their own, are prepared to pay for quality territories, or sections of the country, state, or area.  This makes developing your franchise territories […]

How Big Data Allows Retailers to Pick the Best Location?

In today’s retail industry, location-based services play a pivotal role in the success of the retail business. Most retail companies still have 94% of their business in physical stores, and their location determines whether they succeed or flop. The scene of the retail industry is changing. Nowadays, retailers do not just want to know where […]