Geometrx GIS

What GIS Data Does a Sales Organization Need?

According to Wikipedia, a geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data. A GIS application, such as GeoMetrx, allows users to create interactive queries (user-created searches), analyze spatial information, and visually present the results.  More importantly, from a sales perspective, […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]

Geometrx GIS management tool

How Does a Business Use GIS Data as a Management Tool?

GIS (Geographical Information System) data and business intelligence that integrates is a powerful management tool.  The more data a business compiles, it can give the illusion of a false sense of providing all the answers. Imagine you have one regional sales office that’s under-performing. GIS can give you clues but it can’t completely tell management […]

Geometrx - ZIP+4, ZIP code

ZIP Code History & How Does ZIP+4 Effect Direct Mail?

The USPS (United States Postal Service) utilizes ZIP codes as a part of the postal addresses. The purpose of using these ZIP codes is to speed up the direct mail distribution process even with the existence of a massive number of residential and commercial addresses. The term ZIP is the acronym for Zonal Improvement Plan […]

Geometrx sales territory mapping

Identifying the Best Prospects in a Sales Territory

Key stats about sales productivity: 2/3 of sales reps fail to reach their annual sales quota goal (Aberdeen) Most sales reps spend more than 50 full days away from core selling activities each year (Domo) 80% of sales occur between the 2nd and 5th call, but only 20% of sales reps even make it to a […]