Know Your Boundaries

Territory management is a vital part of any business. Without a proper strategy, you will be risking low sales, high financial waste, and eventually, put your business in jeopardy. However, by taking the following tips into consideration, any company can draw up a practical plan for success. 1.  Draw Boundaries That Work For You To […]

ZIP Codes Can Figure Out the Puzzle of Customers

Many people are curious about the functionality of ZIP codes. They wonder how a simple five-digit code can represent a significant amount of vital information about a particular person. Despite the high effectiveness they offer, some people still wonder if a ZIP code can adequately describe two or more individuals. Quite often, novice marketers who […]

How Much Support to Give Franchisees

An excellent idea resulted in a successful new business.  Expanding the business is the next big step.  One way to expand is to franchise. While working through all the details that come with franchising a business one major thing to consider is:  How much and what kind of support will you, the franchisor, give the […]

The Benefits of Good Sales Territory Design

What is a sales territory? It’s a geographical area of customers, or potentials, assigned to a salesperson, branch or retailer. There are a number benefits to a good sales territory design: Enhanced customer coverage A reduction in travel time and selling costs More equitable rewards Sales force evaluation Increased sales Increased morale Start by determining […]

How to Use Smartphones to Find the Best Retail Locations

Nowadays not many people leave home without their smartphone. Our smartphones have become a utility tool, replacing things we used to use such as notebooks, address book, reading books, camera, voice recorder, etc. Smartphones help us keep track of our lives, find our way around the world, and communicate with our family, friends, and business […]