Geometrx franchise territory

5 Rules For Effective Franchise Territory Allocation

An expanding business that franchises will allocate a specific area franchisees may operate.  The allocation of franchise territories plays a vital role in the market segment and customer base to which a franchisee can sell.  Thus, the task of allocating the franchise territory is critical to each franchisee’s success. Know the Region The first, and […]

Geometrx franchise mapping

Finding a Franchise Location Not Too Far and Not Too Close

When starting to franchise a business, one must consider competitors in the surrounding area. Competition, in general, is not a problem and can act as an advantage when the neighboring competitors cluster together.  Experience has demonstrated that when certain retail outlets combine in an area, their strength outweighs the benefit of being alone, i.e., Walgreens […]

Franchise Territory Mapping Software Can Close More Deals

Identifying a profitable location for your business is not only an arduous task but the very thought of estimating profit vs. loss can be daunting. In this profit vs. loss dual, franchise territory mapping software can be the ultimate guide to expand your business, maximize success and minimize the stress and worries.  It can show […]

What is Location Based Services Ecosystem?

In its truest essence, any service or feature that is provided by real time geo data, obtained from someone’s device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of Location-Based Services. Geo-Data It refers to the manipulation of geographic data in a computerized system and networks […]

Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space – how can you hit the target if you can’t even see it?  Retail trade area analysis helps businesses […]