Good Data Doesn’t Mean Good Decisions

We live in a data-driven society. Unfortunately, good data is not always easily identified and even when it is; it doesn’t guarantee that the user will make sound decisions. First, as Nate Silver famously pointed out in his book, there exists a lot of noise along with signals in data. It is sometimes nearly impossible […]

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]

The Franchise Learning Curve

According to the IFA (International Franchise Association), the growth of franchise businesses has continued to outstrip non-franchise business growth in 2016. This continues a robust pattern set over the past six years, making franchisees a great bet for investment. Here are a few common mistakes that franchisees can be encouraged to avoid – and some […]

Know Your Boundaries

Territory management is a vital part of any business. Without a proper strategy, you will be risking low sales, high financial waste, and eventually, put your business in jeopardy. However, by taking the following tips into consideration, any company can draw up a practical plan for success. 1.  Draw Boundaries That Work For You To […]

ZIP Codes Can Figure Out the Puzzle of Customers

Many people are curious about the functionality of ZIP codes. They wonder how a simple five-digit code can represent a significant amount of vital information about a particular person. Despite the high effectiveness they offer, some people still wonder if a ZIP code can adequately describe two or more individuals. Quite often, novice marketers who […]