Important Factors to Retail Site Location

Marketing theory is based on five pillars known as the five P’s of Marketing. One of the pillars is Place.  Place means the area of availability of your products and services. The location site of your retail outlet is a critical factor.   The location of your retail store represents a lot of things including your […]

Smaller Stores are In; Larger Stores are Out

Changing trends, and buying behaviors of customers are compelling retail owners to focus on every little demand of their customers. In the past-paced life of the 21st century, trends have been replaced by fads. Retailers need to focus on each and every request of the customer, and address concerns immediately so as not lose their […]

Monitoring the Pulse of Sales Territories

Monitoring sales territories is a key trait of a successful business. Sales managers take various measures to keep their sales territories carefully monitored. A smart sales leader can monitor the pulse of the territories using these techniques. Assess the Sales Territories Before you start carving up the world and sending salespeople in all directions, think […]

How Franchisors Provide Franchisee Training for Greater Returns

People are highly interested in purchasing franchises particularly because such ventures come with viable and proven systems. Every franchise systems, therefore, must be associated with a comprehensive training program; such program will become beneficial for both franchisor and franchisee.  The importance of contractual support obligation from franchisors is highlighted with item 11 of the Franchise […]

Good Data Doesn’t Mean Good Decisions

We live in a data-driven society. Unfortunately, good data is not always easily identified and even when it is; it doesn’t guarantee that the user will make sound decisions. First, as Nate Silver famously pointed out in his book, there exists a lot of noise along with signals in data. It is sometimes nearly impossible […]