What Makes a Franchise Territory Successful?

Franchise territory mapping takes real science to achieve success. There are a lot of misconceptions attached to the very idea of franchise territory. Most of the people who have some knowledge in this field believe that expanding your area will solve all your business worries and take it to new heights. Few care to acknowledge […]

What Is Franchise Territory Balancing?

Franchise territory success starts with crafting potential territories and identifying opportunities for higher sales performance. Territory balancing can launch new areas of almost equal marketing value, plus reorganize regions that already exist and redirect efforts based on the growth of competitors or changing consumer demographics. Territory balancing is not an operation that is done only […]

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

Merging Big Data With Mapping to Find Territories

Many Organizations with an outside sales team organized into sales territories can utilize the big data generated daily to construct equitable sales territories. Mapping can afford management the opportunity to strike a balance between splitting territories into equal areas and to build practical sales territories for each salesperson on the team. The solution may not […]

Sales Territory Management Best Practices

Many businesses assign their sales team to specific territories. A territory may or may not be a well-thought-out area designated to a team member. Without data, sales managers are managing from their gut instinct on what makes a territory “fair” or “profitable.” If the objective is to maximize sales within each area, you need to […]