Cleveland Volcano: Groundhog Day (er… Year) Effect Looms

Most of us are familiar with what has become known as the “Groundhog Day Effect,” or recurring / repetitive events, based on the blockbuster film starring Bill Murray and Andie McDowell, but what about a “Groundhog Year Effect?”  Well, brace yourselves, because 2012 may bring us exactly that!

Mount Cleveland Volcano, Aleutian Islands Image:Courtesy of Steve J. Smith

The Aleutian Islands southwest of mainland Alaska is a remote and mostly uninhabited region which conjures up an image of being picturesque and serene, but it is anything but serene.  The chain is formed by a series of more than 300 small volcanic islands, one of which has been making some noise again in recent months.  Mount Cleveland, a.k.a. Cleveland Volcano, has formed its second lava dome in less than six months.  A previous lava dome formed throughout the fall and winter of 2011, and was largely removed by explosive activity on December 25 and 29, 2011.

The December activity did not result in any ash cloud emissions, however, scientists and aviators have raised the Aviation Color Code to Orange and the Alert Level to Watch, as they closely monitor this second lava dome.  An eruption could send an ash cloud more than 20,000 feet above sea level, marking three straight years of major air traffic disruption due to volcanic activity.  Really?  Really!

You might not think that a volcanic eruption in an area as remote as the Aleutian Islands would have much of an impact on us mainlanders, however, it most definitely would.  According to Steve McNutt, a scientist at the University of Alaska Fairbanks, “90% of air freight from Asia to Europe and North America flies over Alaska air space, and hundreds of flights, including more than 20,000 passengers, fly through Anchorage’s air space daily.  If there is an explosion and (ash) reaches high altitudes, it will cause flights to be rerouted and ultimately canceled.” Certainly we all recall the impact of the Icelandic eruptions of Grimsvotn in 2011 and Eyjafjallajokull in 2010.

We live in a global economy and activity in one part of the world almost always effects activity in every other part of the world.   Be prepared and keep informed, because undoubtedly your supply chain will be impacted to some degree if Mount Cleveland blows its stack.  To follow the developments of the activity at Mount Cleveland visit the Alaska Volcano Observatory website.

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Super Bowl Sunday – Battle of the Pizza

Super Bowl Sunday has practically become another holiday for many, even those that aren’t full-fledged football fans.  More than 100 million folks will gather for parties in homes across the country this Sunday to watch the New York Giants take on the New England Patriots in Super Bowl XLVI (46).   And what is a party without food?  Super Bowl Sunday is one of the biggest snack-consuming days in the U.S., second only to Thanksgiving.

The most popular items on party menus are chips with dips, wings, and pizza.  It is estimated that nearly 60% of all takeout food ordered on Super Bowl Sunday is pizza (Source:  WPDE).  That got us to wondering here at GeoMetrx what the pizza playbook looks like between New York and Boston.  We sunk our teeth into our Simmons Consumer Behavior database to find out.

The top 3 most visited pizza chains in both markets are Pizza Hut, Domino’s and Papa John’s, respectively.   The match-up for patronizing Papa John’s, the NFLs official pizza, reveals Patriot area fans are nearly 20% more likely than Giants area fans to order their pies from Papa John’s.  But there are plenty of other teams in the hunt for a piece of the pie this Sunday.  Round Table Pizza shows the highest propensity for intercepting calls for pizza in both markets.  Other top performers are Sbarro in the New York area and Papa Gino’s in the Boston area.

For more fun-filled pizza facts and to find great pizza near you visit Pizza.com.  If you’d like to find out more about our Consumer Behavior databases and how to use the information to enhance your business decisions just give us call at 1.888.848.4436.

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Franchise Opportunities for Veterans

Thousands upon thousands of young men and women who have so heroically served in the U.S. military are beginning to come home in droves, and many of them are joining the ranks of the unemployed.  As of December 2011, 7.7%, or 857,000 of our veterans, were unemployed according to the Bureau of Labor Statistics.  In this post, we’d like to share with you an organization that is working hard to help this very deserving group of men and women by providing franchise opportunities for veterans.

The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide.  In 1991, the IFA founded the VetFran initiative, a program which proudly boasts that “…more than 400 IFA franchisor member companies offer  financial incentives, training and mentoring to veterans interested in small business ownership and/or a career path in franchising. Since the program’s inception, more than 2,100 veterans have become franchise business owners through VetFran.” In fact, according to a recent study conducted for the IFA’s Educational Foundation, one out of every seven franchise businesses is owned and operated by a U.S. military veteran, which accounts for more than 66,000 businesses, employing over 815,000 workers, and generating more than $41 billion in GDP.

Some of the factors that contribute to the success of veteran-owned franchises include their strong leadership skills, personal discipline, team player mentality, systematic approach to achieving tasks, openness to receiving training and guidance while following a proven model, and feeling connected to a support structure by being part of a franchise family.

For a list of specific franchise ownership incentives for veterans visit the VetFran Directory.  Whether veteran or civilian-owned, all franchisors can improve their business by using tools that will help in mapping their success.  Give us a call today to learn more about how GeoMetrx can help your business improve.

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Space Weather

Most of us probably don’t spend a lot of time thinking about the weather in space.  Wait, weather in space?  Indeed, space experiences disturbances in its environment and since weather terms are a familiar way of describing atmospheric disturbances on Earth, the National Oceanic and Atmospheric Administration (NOAA) has adopted this language to help communicate the concepts of events that occur in space, particularly between the Sun and the Earth.

So why do we even care about space weather?  Well, the technology we rely on to transmit information via satellite communications is vulnerable to space weather events, and our dependence on these systems and our demand for these services are growing rapidly.  When space weather impacts our communication systems, people and organizations are beginning to take notice, and in some cases altering their activities accordingly.  Just yesterday, in an effort to avoid radio disruptions, Delta Airlines rerouted more than a half-dozen US to Asia flights that would otherwise have flown over the North Pole.

There are three major types of space disturbances or space weather that have the potential to disrupt communications:

  • Geomagnetic storms:  disturbances in the geomagnetic field caused by gusts in the solar wind that blows by Earth
  • Solar radiation storms:  elevated levels of radiation that occur when the numbers of energetic particles increase
  • Radio blackouts:  disturbances of the ionosphere caused by X-ray emissions from the Sun

In addition to defining the above categories, the NOAA has developed scales that rate the intensity of the possible effects of each type from minor to extreme.  Depending on the

Hinrich Baesemann Jan. 24, 2011 Location: Tromso, northern Norway Details: "Expecting the arrival of the shockwave from the solar wind I was out on the coast of Tromso. The nice eddz apperared at about 18:30 UT, not as much as I expected, but I liked it." Image Courtesy of: Minnesota Public Radio (http://minnesota.publicradio.org)

type of event, minor to moderate effects include interruption of high-frequency radio, power grid fluctuations, and can even impact migratory animals.  Extreme effects can include total high frequency radio blackout that could last up to several hours, power grid blackouts, and some satellites may be rendered useless. To see the scales click here.

Geomagnetic storms, while potentially damaging to communication systems, also provide a pretty show.  A minor level G1 storm produces visible auroras that can be seen from higher latitudes such as Michigan and Maine.  An extreme level G5 storm produces visible auroras that can be seen as far south as Texas and Florida.

The NOAA has joined the social media craze and if you’d like to keep up to date on space weather forecasts you can follow them on Facebook!  If your business relies on satellite communication, be proactive and know when your communications with your customers may be impacted and be prepared to “weather the storm” together!

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Foreclosures: The Storm Rages but Shows Signs of Weakening

The storm of foreclosures continues to rage for homeowners struggling to weather through this rough economy. The West Coast has taken the hardest hit recently, while the Northeast has fared much better. The current foreclosure upsurge is highly concentrated in Las Vegas, NV as 6 of the top 10 worst hit zip codes fall within the city’s boundaries.

According to RealtyTrac, which collects and aggregates foreclosure data from more than 2,200 counties and covers more than 90 percent of U.S. households, the top 5 foreclosure cities currently are:

  • Las Vegas, NV
  • Chicago, IL
  • Los Angeles, CA
  • Miami, FL
  • Phoenix, AZ

The overall foreclosure forecast indicates the storm will begin to weaken in 2012, with the worst being behind us. However, industry experts do expect an uptick in numbers at least in the early part of this year due to some filing errors that have caused a reporting backlog of 2011 activity.

Why is this important for your business? It’s critical to understand your customers and your market trade area and how the economy is impacting both. The need to realign your franchise and/or sales territories to maximize your business opportunities should be a topic you visit regularly. With GeoMetrx’s mapping software, realigning territories is quick and easy.

Take a look at the map below which shows the states hardest hit by foreclosures in December 2011. Hover over a state for overall foreclosure rates. Click on a state for a county distribution, and then again on an individual county for even further details.

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