Franchise Times Spring/Summer 2012 SuperBook

Web Resources: Franchise Times Spring/Summer 2012 Superbook

 
The Spring/Summer 2012 SuperBook of Franchise Opportunities, published by Franchise Times is out. This free resource is available in digital format online, putting a substantial amount of information at the fingertips of anyone interested in the franchising industry.


The SuperBook includes a comprehensive list of franchise opportunities ranging from Automotive Services to Retail Businesses, and everything in between. Additionally, the SuperBook contains advice columns covering topics such as site selection, how to read a franchise disclosure document (FDD), and some ‘do’s-and don’ts’ every franchisee should review. Also inside, you’ll find a glossary of terms and an upcoming events calendar.

Franchise Times is a leading news and information source for the franchising industry, publishing 10 issues each year. The company provides a variety of directories including financing, vendors, and legal resources (see the annual April issue). Other publications include the Restaurant Finance Monitor and Foodservice News.

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Earth Day 2012: NASA Unveils Updated “State of Flux” Website

Earth Day 2012: NASA Unveils Update “State of Flux” Website

 
Earth Day 2012, which is observed each year on April 22nd, took place this past weekend and was marked by celebrations around the world. Earth Day is an opportunity for environmentally conscious groups and organizations to raise ecological awareness locally, nationally and globally. Even NASA made the most of the day by unveiling an updated version of its sensational photo gallery, “State of Flux” on its Global Climate Change website, for which it won a Webby Award-Science in 2010.

The images, taken mostly from space, offer a visual tour of the transformations that have taken place on our ever-changing planet over periods of time ranging from just days to centuries. Images are paired together to show the before-and-after impact of change. More than 160 comparison views are posted depicting extreme events, such as wildfires and floods, the effects of the retreating glaciers, our human impact including urban expansion and population growth, and more. The images are organized by categories and can be sorted and searched.

Of course, we think the best new feature of the upgraded site is the map view, which puts the images in geographical context. This interactive feature allows visitors to select a region or zoom in to a specific location to see where specific changes are occurring. Below is an example of one the high-resolution image sets that can be shared or downloaded:

Delta restoration, Louisiana Wax Lake Delta, Louisiana. Left: January 13, 1983. Right: January 2, 2011. The delta, where the Atchafalaya River flows into the Gulf of Mexico, was formed by sediment following the construction of a canal through Wax Lake in 1941. Since Hurricane Katrina in 2005, the delta has served as a model for restoring wildlife habitat and protection against storm surge in the Mississippi River delta region. mages taken by the Thematic Mapper sensors aboard Landsat 4 and 5. Source: USGS Landsat Missions Gallery, U.S. Department of the Interior / U.S. Geological Survey.

Amber Jenkins, editor of the Global Climate Change website, who established the gallery in 2009, says, “Seeing our planet from space gives us a global view that we can’t get elsewhere. It underscores how fragile and interconnected our planet is, and how it is constantly changing. With this new version of the gallery, we want people to be better able to immerse themselves in the images, and gain that sense of perspective.” For more on NASA’s Earth Science activities, visit: http://www.nasa.gov/topics/earth/index.html.

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Baby Boomers on the Move

Baby Boomers on the Move

 
At the conclusion of World War II, the United States experienced an explosion of births for nearly two decades, as more than 76 million Americans were born between 1946 and 1964.  Improved living conditions, medical care and disease control have all contributed to greater life expectancies and, as a result, the Boomers are projected to live an average of seven years longer than previous generations. The impact of the aging Baby Boomer generation on our economy will be enormous.

As Boomers reach retirement age they don’t plan to simply find the nearest rocker and watch the world go by, but rather to remain active both in the workforce and the community.  The communities in which they choose to live are expected to prosper; and opportunities to provide products and services that will appeal to this generation will be plentiful. Del Webb, a leading brand of communities for active adults (age 55+), conducted its most recent Baby Boomer Survey in 2010. The survey covered many topics including where retiring Boomers intend to settle.  The top states my surprise you:

50 Yr Olds 64 Yr Olds
South Carolina 20% North Carolina 19%
North Carolina 16% South Carolina 16%
Florida 15% Florida 15%
Tennessee 9% Tennessee 12%
Arizona 8% Virginia 10%
California 8% Arizona 6%
Virginia 8% California 6%

The survey also tracked the motivations for moving to a particular location:

How important are each of the following in deciding where you will move (amongst those who plan to move)? 50 Yr Olds 64 Yr Olds
Cost of living there 81% 81%
Access to preferred health care programs 66% 70%
Cultural/recreational amenities offered 61% 59%
More favorable climate 60% 59%
Community/networking opportunities 54% 53%
Being close to children 46% 49%
Being close to grandchildren 38% 45%
Being close to parents/in-laws 30% 14%

We have created a heat map of the Adult 65+ population based on 2011 U.S. Census Projections using GeoMetrx. It’s important to know where today’s opportunities are as well as to track the migration of the Baby Boomers as they transition into retirement age.

Our mapping tool and data can provide a wealth of information both nationally and locally. Uploading additional data for mapping is an even more powerful advantage. Call us today at 1.888.848.4436 for more information or request a demo online.

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Home Health Care Industry – Franchise Opportunities

Home Health Care: The Aging of America

 
The fastest growing demographic in the U.S. is the 65+ age group.  By the year 2030, it is projected that one out of every five Americans, 70 million people, will be over the age of 65. As the “boomers” continue to age, this figure is expected to reach as high as 88.5 million. Kids born today will just be reaching adulthood in 2030. How will our changing population affect their career choices and options? One thing is for certain, there will be many more opportunities in the senior care industry, including both products and services such as:

Housing Pharmaceuticals Financial Services
Home care Medical equipment Insurance
Home safety Personal healthcare Legal Services
Mobility Physical therapy

According to Franchise Help, home health care is the largest segment of the senior care industry among franchises, both medical and non-medical.  The most common medical services provided are private nursing, administering antibiotics and rehabilitation assistance. Non-medical services most often include aiding seniors with chores, preparing meals, overseeing medication schedules, bathing and general companionship.  First Research estimates that US home health care is a $57 billion industry.

As much of the financing for seniors is provided by Medicare, Medicaid and private insurance, all of which must function under set prices, businesses compete on quality, reputation, referrals and other subjective measures rather than price. Companies that excel at putting people, processes and systems together to provide top notch customer care and a positive customer experience will have ample opportunity to succeed in this industry now and well into the future.

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A Barrel of Oil… give or take 31 Billion

Facts & Figures: A Barrel of Oil

 
Have you ever wondered how much oil is consumed every day? The answer, as you probably suspected, is a lot – more than 31 billion barrels (85.3m/day) were consumed worldwide in 2010. The United States is the largest consumer of oil in the world, using more than double that of China every single day, yet we constitute just 5% of the world’s population while China makes up 20%.

What do all these numbers actually represent? A barrel contains exactly 42 gallons of crude oil, which has to be refined before it is useful. U.S. refineries produce approximately 19 gallons of gasoline and 10 gallons of diesel from each barrel. The remainder yields heating oil, jet fuel, propane and other liquefied gases, as well as many other byproducts.

Nearly everything in our lives is made in some part from oil. Many items are well known such as plastics, paints, and inks. Others are more surprising including toothpaste, shampoo, food preservatives, medicines and cosmetics. As we continue to strive toward a world that operates on 100% renewable energy (wind, solar, hydro, etc.), the idea of being completely oil-free is hard to imagine given our overwhelming dependence upon it.

Energy consumption is a large part of the operating budget of any business. Local, state and federal regulations can impact where a company chooses to locate its operations. The cost and availability of energy sources, both fossil fuels and renewable, should be part of a thorough site selection analysis. GeoMetrx is here to help you with your site selection needs.

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