GeoMetrx

A Service of Geographic Enterprises

Common Ground Blog

The Shrinking of the Middle Class in America

The Shrinking of the Middle Class in America Even as the economy is reported to be in ‘recovery’ we continue to hear about the long-term impact of the ‘Great Recession’ on the Middle Class, particularly that it is shrinking. Is it true? Take a look at the data, and it’s hard to disagree. Fewer households […]

Why You Should Franchise Your Business

As with any business model there are benefits and drawbacks. Franchising your business can lead to exponential growth if the benefits outweigh the drawbacks.

Geo-Targeting Your Website

Geo-Targeting Your Website We are all familiar with Google, Bing and other similar search engines getting in our heads, offering suggested searches based on just a few letters being entered in the search box… “did you mean…?” Sometimes it’s helpful, sometimes it’s annoying, and sometimes it’s downright scary! Google stores every bit of information it […]

Newspaper Map – World Newspapers

Newspaper Map – Web Resource Okay news junkies and map geeks, check out this fabulous interactive website: www.newspapermap.com! Not only is it visually stunning, it is an excellent online tool for anyone interested in local news. The developers of the website, located in Sweden, have this motto: All news is local news Local perspectives on global […]

ISPCA Emergency Beacon System

The program is a satellite-based search and rescue (SAR) distress alert detection and information system, which ‘listens and watches’ for emergency beacon signals activated by aircraft, ships and backcountry hikers in distress.

Painting Industry – Looking Brighter

Painting Industry – Looking Brighter The painting industry includes businesses primarily involved in applying paint, special coatings and wall coverings to the interiors and exteriors of buildings for both residential and non-residential customers.  As such, the industry is closely tied with overall trends in home improvement and the construction industry. The past five years have […]

World’s Largest Oil Spills (25th Anniversary of Exxon-Valdez)

On March 24, 1989, exactly 25 years ago today, the Exxon Valdez struck a reef in the Prince William Sound in Alaska. More than 11 million gallons of crude oil spilled into the pristine water. It was the largest oil spill in the U.S. at the time. The disaster had far-reaching effects. With fishermen no […]

Minimum Wage in 2014

In President Obama’s 2014 State of the Union address, minimum wage was once again a hot topic. Obama urged local leaders not to wait for Congress to act, but rather to take matters in their own hands and raise the minimum wage to $10.10, well above the current $7.25 federal minimum wage under the Fair […]

NewsMap – visualizing data on a treemap

Visualizing data… that’s what mapping is all about. At GeoMetrx, our specialty is creating and mapping franchise territories and sales territories. Maps helps us conceptualize the story data is trying to tell in a way that is easy to understand. There is virtually no data that cannot be mapped in some way, and while we […]

Floral Industry – Valentine’s Day Roses

On this day of love, the floral industry is blooming! According to Florint.org (International Floral Organisation), 25% of adults in the U.S. purchased flowers or plants as gifts for Valentine’s Day in 2013. Men outpaced women 2 to 1 on this holiday (64% vs. 36%, respectively). Similar sales levels are expected in 2014. Men give […]