GeoMetrx

A Service of Geographic Enterprises

Demographic Market Analysis

Unearth Trends from Geographical and Demographical Analysis Tool

The use of big data for boosting brands is gaining popularity. GIS, for example, is utilized to do a demographical analysis of the geographical components of the data. Use of geographic and demographic tools accomplishes many useful things, such as create bands that surround map features, create districts, define influence areas, perform surface analysis and […]

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]

ZIP Codes Can Figure Out the Puzzle of Customers

Many people are curious about the functionality of ZIP codes. They wonder how a simple five-digit code can represent a significant amount of vital information about a particular person. Despite the high effectiveness they offer, some people still wonder if a ZIP code can adequately describe two or more individuals. Quite often, novice marketers who […]

The Benefits of Good Sales Territory Design

What is a sales territory? It’s a geographical area of customers, or potentials, assigned to a salesperson, branch or retailer. There are a number benefits to a good sales territory design: Enhanced customer coverage A reduction in travel time and selling costs More equitable rewards Sales force evaluation Increased sales Increased morale Start by determining […]

How to Use Smartphones to Find the Best Retail Locations

Nowadays not many people leave home without their smartphone. Our smartphones have become a utility tool, replacing things we used to use such as notebooks, address book, reading books, camera, voice recorder, etc. Smartphones help us keep track of our lives, find our way around the world, and communicate with our family, friends, and business […]

Geometrx best retail location

How to Find the Best Retail Location

It takes almost as much work scoping out the best location for a retail store, as it does to source out suppliers, and design and build an effective selling environment. Many experts recommend that efforts focused on finding the best retail location will provide the highest financial returns. Once entrepreneurs realize that location is the […]

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

GeoMetrx , franchise mapping

Types of Franchise Territory Agreements

As a business owner, especially one with a successful business plan and execution, the possibility of franchising will always present itself. Deciding to go into a franchise agreement does not work out the same for everyone. Franchise agreements grant a franchisee the right, for a fee, to operate a single franchised business, pursuant to the […]

Washington D.C. Original Boundary and Boundary Stones

Washington, D.C. is one of the most unique jurisdictions in our country. The District of Columbia, our nation’s capital, has a population of nearly 660 thousand and encompasses 68.3 square miles. It is situated on the northeast bank of the Potomac River and borders the states of Maryland and Virginia, both of which originally donated […]

Free Travel Blog at www.travelpod.com

It’s summertime and for many that is synonymous with ‘traveltime.’ Traveling is a personal experience. It doesn’t matter if you venture to the same destination as others have before you – your trip will be a unique combination of when you go, who you go with, where you go, where you stay, where you eat, […]