A Service of Geographic Enterprises

Facts & Figures

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

Map Collections (Map, Atlas and Globe Museums)

Maps help us to understand and manage our world. Reaching all the way back to cavemen and the Stone Age, drawings can be found depicting hunting grounds, water sources and other crucial life sustaining information. Prehistoric man marked their ‘roads’ with symbols to guide hunting parties towards their prey. Early sea-faring explorers used the stars […]


Washington D.C. Original Boundary and Boundary Stones

Washington, D.C. is one of the most unique jurisdictions in our country. The District of Columbia, our nation’s capital, has a population of nearly 660 thousand and encompasses 68.3 square miles. It is situated on the northeast bank of the Potomac River and borders the states of Maryland and Virginia, both of which originally donated […]


Free Travel Blog at

It’s summertime and for many that is synonymous with ‘traveltime.’ Traveling is a personal experience. It doesn’t matter if you venture to the same destination as others have before you – your trip will be a unique combination of when you go, who you go with, where you go, where you stay, where you eat, […]

State Speed Limits

For a period of just over 20 years (1974-1995) there was a National Maximum Speed Law in place, which prohibited speed limits higher than 55 mph on interstate highways and similar access roads. The law was part of the 1974 Emergency Highway Energy Conservation Act, and was created in response to the 1973 oil crisis. […]


U.S. Counties – A Brief History and Overview

U.S. Counties – A Brief History and Overview What? There is an association for counties in the U.S.? Yes, it’s true, there is! The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. There are currently 3,069 counties in the U.S. which vary greatly in size, […]


Changing Demographics – Median Household Income

Changing Demographics – Median Household Income As one of the great Greek philosophers, Heraclitus, said “the only thing that is constant is change.” Demographic data is an excellent example of this profoundly true statement. At GeoMetrx, we update our datasets as often as new data is available. Our census data is updated annually to reflect […]

Mapping: Detroit – a City with a Bright Future

I have had the good fortune to have met and worked with Joel Makower earlier in my career. He inspired me then, and still does today. In celebration of Earth Day 2015, we’d like to share with you one of Joel’s recent articles about Detroit, a city much beleaguered in the new millenium, but with […]


The “38 States” of America

The 1970s weren’t just disco balls and gas shortages. There was another movement on the horizon, the “38 States”, though it never did gain enough traction to take hold, but what if it had? What state would you be living in today? How would your business and territories be impacted? C. Etzel Pearcy was a […]


TRAVEL: Mastercard Global Destination Cities Index – 2014

TRAVEL: Mastercard Global Destination Cities Index – 2014 In the modern world we travel for two main reasons: business and pleasure. Traveling for business is more of a necessity, but why do we travel for pleasure? Again, there are two main reasons: escape and exploration. Escape travel allows us to leave behind our daily concerns […]