GeoMetrx

A Service of Geographic Enterprises

Facts & Figures

Geometrx - ZIP+4, ZIP code

ZIP Code History & How Does ZIP+4 Effect Direct Mail?

The USPS (United States Postal Service) utilizes ZIP codes as a part of the postal addresses. The purpose of using these ZIP codes is to speed up the direct mail distribution process even with the existence of a massive number of residential and commercial addresses. The term ZIP is the acronym for Zonal Improvement Plan […]

Geometrx sales territory mapping

Identifying the Best Prospects in a Sales Territory

Key stats about sales productivity: 2/3 of sales reps fail to reach their annual sales quota goal (Aberdeen) Most sales reps spend more than 50 full days away from core selling activities each year (Domo) 80% of sales occur between the 2nd and 5th call, but only 20% of sales reps even make it to a […]

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

Map Collections (Map, Atlas and Globe Museums)

Maps help us to understand and manage our world. Reaching all the way back to cavemen and the Stone Age, drawings can be found depicting hunting grounds, water sources and other crucial life sustaining information. Prehistoric man marked their ‘roads’ with symbols to guide hunting parties towards their prey. Early sea-faring explorers used the stars […]

Boundary-Stone-NE2-Street-View-v2

Washington D.C. Original Boundary and Boundary Stones

Washington, D.C. is one of the most unique jurisdictions in our country. The District of Columbia, our nation’s capital, has a population of nearly 660 thousand and encompasses 68.3 square miles. It is situated on the northeast bank of the Potomac River and borders the states of Maryland and Virginia, both of which originally donated […]

TravelPod-sample-post

Free Travel Blog at www.travelpod.com

It’s summertime and for many that is synonymous with ‘traveltime.’ Traveling is a personal experience. It doesn’t matter if you venture to the same destination as others have before you – your trip will be a unique combination of when you go, who you go with, where you go, where you stay, where you eat, […]

State Speed Limits

For a period of just over 20 years (1974-1995) there was a National Maximum Speed Law in place, which prohibited speed limits higher than 55 mph on interstate highways and similar access roads. The law was part of the 1974 Emergency Highway Energy Conservation Act, and was created in response to the 1973 oil crisis. […]

uk-england-map

U.S. Counties – A Brief History and Overview

U.S. Counties – A Brief History and Overview What? There is an association for counties in the U.S.? Yes, it’s true, there is! The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. There are currently 3,069 counties in the U.S. which vary greatly in size, […]

Median-Household-Income-2000-2010-2014

Changing Demographics – Median Household Income

Changing Demographics – Median Household Income As one of the great Greek philosophers, Heraclitus, said “the only thing that is constant is change.” Demographic data is an excellent example of this profoundly true statement. At GeoMetrx, we update our datasets as often as new data is available. Our census data is updated annually to reflect […]

Mapping: Detroit – a City with a Bright Future

I have had the good fortune to have met and worked with Joel Makower earlier in my career. He inspired me then, and still does today. In celebration of Earth Day 2015, we’d like to share with you one of Joel’s recent articles about Detroit, a city much beleaguered in the new millenium, but with […]