GeoMetrx

A Service of Geographic Enterprises

Franchising

The Franchise Learning Curve

According to the IFA (International Franchise Association), the growth of franchise businesses has continued to outstrip non-franchise business growth in 2016. This continues a robust pattern set over the past six years, making franchisees a great bet for investment. Here are a few common mistakes that franchisees can be encouraged to avoid – and some […]

How Much Support to Give Franchisees

An excellent idea resulted in a successful new business.  Expanding the business is the next big step.  One way to expand is to franchise. While working through all the details that come with franchising a business one major thing to consider is:  How much and what kind of support will you, the franchisor, give the […]

Geometrx - franchise financing

Financing to Grow a Franchise

If you are a business owner who wants to franchise, and financing is a top priority, there are a number of ways to obtain franchise financing. Before heading off to the traditional bank, you may want to consider other sources. Recently we spoke with La Mancha Sims, Managing Director for Triton Business Group Inc., on […]

Geometrx, franchise

The Difference Between a Franchise Consultant and a Franchise Broker

Many times, when people want to get into a business, they will choose to invest in a franchise, as these are well established names and brands that people know and trust. With so many different types of franchises, in many different industries, it can be hard to decide just what to choose.  Before you decide […]

Geometrx, franchising

10 Things to Consider Before Franchising Your Business

Things that you need to think about before franchising your business Every year, people start small  businesses or with some sound investments, they start companies on a big scale. They work hard to get their business set up. After time, the business will either be  a success or a failure. If the business has been successful, […]

GeoMetrx Data Helps Renters Warehouse Create Better Performing Territories

Interview with Shawn Helin, Franchise Business Development, with Renters Warehouse Renters Warehouse is a residential property management company that works with both homeowners and investors with rental properties. Renters Warehouse markets a property using their proprietary software system. Tenants apply to move into the property. The system qualifies them before ultimately executing the lease agreement […]

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

GeoMetrx , franchise mapping

Types of Franchise Territory Agreements

As a business owner, especially one with a successful business plan and execution, the possibility of franchising will always present itself. Deciding to go into a franchise agreement does not work out the same for everyone. Franchise agreements grant a franchisee the right, for a fee, to operate a single franchised business, pursuant to the […]

What are the Most Common Mistakes Franchisors Make in Defining Territories?

Territorial issues are one of the main areas in which disputes arise, and in an exclusive territory franchise agreement there are often good grounds for franchisees to jump up and down. (1) Inefficient Methods of Defining Territories One dimensional territory methods, such as a radius of a number of miles, driving time, or a territory […]

Tips for Successfully Franchising Your Business

Franchising is a great way to grow a business. There are generally 3 reasons why a business would franchise. Time, People and Money Capital. A business can expand using other people’s money without equity or debt. The franchisee is responsible for the entire start up investment. They sign the lease, hire staff, and working capital […]