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absorbable hemostatic powder consisting of Microporous Polysaccharide Hemospheres (MPH®), Medafor's patented blood clotting technology, derived from purified plant starch. Usage of the product begins clotting the blood on contact, accelerating the body’s natural processes. Hospitals will occasionally administer a bleeding time test prior to certain surgical procedures. If a patient is not suffering from a bleeding disorder, the test generally takes less than ten minutes. Ten minutes, however, is a long time to bleed on the operating table, which helps emphasize both the importance and the popularity of this breakthrough product in a surgical environment. According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, “the United States market for surgical hemostats, internal tissue sealants and adhesion barriers will grow strongly, reaching a total of $1.7 billion by 2016. In particular, the market for combination surgical hemostats will grow at an average of nearly 15 percent per year.” Medafor is well-positioned in this market, and with its continued excellence, and focus on marketing and business strategy development, the company is expected to continue increasing its market share in this high growth industry. Currently, Medafor has a growing team of over 120 independent sales representatives in the United States and an equally impressive distribution network around the world. By joining forces with GeoMetrx, Medafor has put our online application to use to optimize its sales territories. Optimizing sales territories creates many efficiencies including territory alignment, elimination of overlap, minimized travel time, balanced workload, increased productivity and much more. Another valuable feature offered by GeoMetrx is the ability to upload and assimilate a company’s proprietary data. Medafor is taking full advantage of this opportunity as well and can now aggregate, compare, rank and map its own customer data, in addition to utilizing the many other strategic planning benefits of visualizing one's own data. Medafor team members, Neil Hauger, Shawn Perry, and Joe Schmitzer, recently traveled to Bend, Oregon to meet with GeoMetrx’s Rich Mithoff and Patrick O’Neill for a custom training session of our online mapping application. During their visit, they experienced the scenic beauty and charm of this small town that has become an international mecca for outdoor enthusiasts. They wrapped up their stay with a visit to one of Bend’s many microbreweries, 10 Barrel Brewing Company. Cheers and welcome to the family! [post_title] => Customer Spotlight: Medafor, Inc. [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => customer-spotlight-medafor-inc [to_ping] => [pinged] => [post_modified] => 2012-09-07 16:47:26 [post_modified_gmt] => 2012-09-07 21:47:26 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4509 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [23] => WP_Post Object ( [ID] => 4238 [post_author] => 5 [post_date] => 2012-07-27 11:28:40 [post_date_gmt] => 2012-07-27 16:28:40 [post_content] => High Speed Rail: A Vision for the Future The U.S. owes much of its early growth and prosperity to the railroads, and if the visionaries of our country persevere, they may once again regain their prior glory attained during the “Golden Age” of railroading.  Railroads enjoyed the height of their popularity for more than a half-century during the 1880s to 1920s, before other modes of transportation, such as automobiles and airplanes, began to compete in moving goods and people across vast distances.  According to American-Rails.com, “…1916 saw peak mileage at over 254,000 [miles of track] and railroads held virtually 100% of all interstate traffic, both passenger and freight.” By the end of WWII, the railroad industry was in serious decline, and by the time the 1970s arrived, railroad operators had to cut back so severely that the trains, and even the tracks themselves, were in serious disrepair. Many of the famous railroad companies collapsed during this era, and out of the ashes arose what is now Amtrak (National Railroad Passenger Corporation), a government owned corporation.  The industry was deregulated in 1980, and has slowly been making a comeback ever since. Today, the industry is experiencing a rebirth as many industry leaders and politicians are pushing for the advent of a high-speed US rail system equivalent to those now operating in the European Union, and parts of Asia. While our passenger system is lacking, our freight rail system is widely held to be the best in the world. The freight rail system, surprisingly perhaps, is running out of capacity as the demand has surged in the last decade to levels that have not been seen since WWII.  Other factors contributing to the revival of the railroad industry are: • our aging infrastructure • roadway traffic congestion • eventual depletion of fossil fuel reserves • a growing eco-consciousness to reduce our impact on the earth The challenges facing the industry are great, yet many believe they can be overcome.  These include the varying interests of policy-makers, land rights, the financial obligation of project development and construction, and the lack of connecting local public transportation in many metropolitan areas. Visionaries see the need today to build a passenger rail system that can free us from our utter dependence on the automobile tomorrow. America has long been a world leader and it is, therefore, somewhat baffling that the installation of a high speed rail system is not a higher national priority. Passenger routes in the US, both current and proposed, are a patchwork of many private regional systems. California is in the midst of long-term planning to build a high speed rail corridor through its central valley that will connect northern cities to southern cities with trains that will travel at 200mph. The northeast is host to the fastest trains currently in operation with the U.S. Amtrak’s Acela service traveling from Boston to Washington at speeds up to 150mph. Improvements are planned that will take the top speed to 160mph.  In comparison, most high speed trains in Europe travel at approximately 110 to 185mph.  The Chinese Shanghai Maglev Train, operating via magnetic levitation, has a top speed of 268mph. European rail companies are wrestling one another for future control of the industry and the lion’s share of billions in profits, while back in America, we continue to argue whether high speed rail should even exist. One organization, US High Speed Rail Association, an independent, nonprofit 501(c)(6) trade association is focused on “advancing a state-of-the-art national high speed rail network across the country.” The organization hopes to “organize and mobilize the industry with a shared vision for a 21st century, 17,000 mile national high speed rail system built in phases for completion by 2030.” The map below depicts their vision. While the future of railroads in the US is unknown, one thing is certain - how people will travel in the future impacts long term strategies for many businesses. In the heydays of Route 66, many businesses popped up overnight along the popular east-west corridor. However, as the new Insterstate Highway System eventually bypassed the road, many businesses either closed down or relocated. A national high speed rail system will certainly change the face of America in much the same way, disrupting traffic patterns businesses currently rely upon. Businesses in large cities with well-established public transportation will fair better than those in metropolitan and suburban areas that are predominantly car-dependent. As local markets develop public transportation to support high speed rail traffic, consumer shopping behaviors will change as well. People who rely on public transportation tend to shop more often and purchase smaller amounts of goods compared with people living in suburbs and driving large vehicles who tend to make fewer trips but purchase greater amounts. [post_title] => High Speed Rail: A Vision for the Future [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => high-speed-rail-a-vision-for-the-future [to_ping] => [pinged] => [post_modified] => 2012-07-30 11:29:00 [post_modified_gmt] => 2012-07-30 16:29:00 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4238 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 2 [filter] => raw ) [24] => WP_Post Object ( [ID] => 3976 [post_author] => 5 [post_date] => 2012-06-29 10:30:38 [post_date_gmt] => 2012-06-29 15:30:38 [post_content] => Travel and Tourism: A Panorama of Opportunity
Humans are curious by nature. From the moment we are born we begin to explore the world around us and as soon as we gain mobility we just keep on moving. For many, this curiosity develops into a lifelong passion to travel the world and experience life to the fullest, creating memories that last a lifetime. We travel for many reasons, both business and pleasure. Personal travel is often motivated by the desire to meet new people, reconnect with friends, spend time with loved ones, escape the daily routine, discover new things, see breathtaking vistas, gain a sense of freedom, relax, enjoy, ponder… the list is endless. Our desire to see the world has a tremendous economic impact. In 2010, the U.S. travel industry amassed $1.8 trillion in spending by domestic and international visitors; $759 billion in direct travel expenditures and another $1 trillion in other industries (Source: The U.S. Travel Association) Direct spending by travelers averaged $2 billion a day, $86.6 million an hour, $1.4 million a minute and $24,000 per second. Travel and tourism accounted for an impressive 2.7% of our nation’s 2010 GDP (gross domestic product), supporting 14 million jobs in the U.S, and it ranks among the top 10 industries in 48 states for employment.  The reach of the industry is global. According to the World Travel & Tourism Council (WTTC), travel and tourism accounts for 9% of GDP globally and supports 255 million jobs around the world, or one in 12 jobs. The WTTC expects the industry to grow about 3% in 2012, and eventually account for one out of every 10 jobs. As the U.S. economy continues pulling out of its long downturn, Jan Freitag, a senior vice president at Smith Travel Research cited a 4.1 percent gain in first-quarter hotel bookings. The number of hotel workers increased 3.2% in March, and hotel occupancy levels have reached 63.6%, which is close to the historic average. (Source: Bloomberg Business Week) U.S. travel and tourism industry data can be further divided by leisure vs. business travel, with leisure travel accounting for the lion’s share of activity. More than 1.9 billion person-trips were made in 2010.  Of those, 1.5 billion were for leisure travel, and 448 million were for business purposes. A person-trip is defined as one person traveling away from home overnight in paid accommodations or traveling to places more than 50 miles from home, one-way. The U.S. Travel Association cites the top five leisure travel activities for domestic travelers as follows: •  Visiting Relatives •  Shopping •  Visiting Friends •  Rural Sightseeing •  Beaches The broad reach of the travel and tourism industry combined with the needs and interests of the individual traveler makes it ideal for small business owners and franchisors to enter the market. Travelers come in many varieties and desire a broad spectrum of offerings. Some prefer eating and lodging at well-known national chains while others seek out local mom and pop establishments. Some prefer adventurous outdoor treks, while others opt for full-service destination resorts. Some like to repeat the same vacation year after year, while others have a long list of places they’d like to visit within their lifetime, never visiting the same location twice. The travel industry, despite its size, can be very competitive. Whether offering trip planning services, transportation, lodging, activities or other travel services, specializing in a niche market can help limit the competition. There is a vast panorama of opportunity for business owners who can combine their passion with sound business decisions and thorough market research; they have the road map to success laid out before them.
[post_title] => Travel and Tourism: A Panorama of Opportunity [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => travel-and-tourism-a-panorama-of-opportunity [to_ping] => [pinged] => [post_modified] => 2012-06-10 17:09:12 [post_modified_gmt] => 2012-06-10 22:09:12 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3976 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [25] => WP_Post Object ( [ID] => 4022 [post_author] => 5 [post_date] => 2012-06-15 14:27:06 [post_date_gmt] => 2012-06-15 19:27:06 [post_content] => Franchising Opportunities: Pest Control The pest control industry provides a variety of services to homeowners and businesses, such as locating, identifying, destroying, catching, controlling and repelling pests. These services are provided in a variety of ways including applying chemicals, installing physical barriers, and setting traps. Some pest control service companies cater to the humanitarian customer base by capturing and releasing critters back into the wild. The U.S. pest control industry generated an estimated $11 billion last year, as reported by IBISWorld, the largest independent publishers of U.S. industry research. The report, released in April 2012, reveals the industry has grown an average of 2.9% over the last 5 years. Over 21,500 business establishments provide nearly 110,700 jobs. Most of these are small firms with only a few employees, while there are several national giants as well, such as Terminix (part of ServiceMaster) and Orkin (a subsidiary of Rollins). These larger companies benefit from brand recognition as well as national advertising, and offer franchise opportunities. Smaller companies have the advantage of providing high-quality personal service and growing customer loyalty. As the economy continues to recover, the housing market is recovering as well. This alone is increasing demand from homeowners for regular inspections and treatments of termites and other pests. Hotel and restaurant industry standards and regulations are also creating increased demand for pest control services. The recent uptick in bed bug outbreaks has further propelled the demand for professional services. Whether opting to start a franchise or your own business, the pest control industry has relatively easy market entry, though training and licensing is required before offering services to customers, particularly those that involve the application of chemicals and other pesticides. Watch for our next post featuring a Professional Exterminator Usage heat map and the expected impact of this season’s warmer than average temperatures. [post_title] => Pest Control - Industry Overview [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => pest-control-industry-overview [to_ping] => [pinged] => [post_modified] => 2012-06-15 17:27:21 [post_modified_gmt] => 2012-06-15 22:27:21 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4022 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [26] => WP_Post Object ( [ID] => 3899 [post_author] => 5 [post_date] => 2012-06-05 10:30:46 [post_date_gmt] => 2012-06-05 15:30:46 [post_content] => U.S. Child Population Density Map Children's interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings' natural inquisitiveness and enthusiasm. With the large variety of children's enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking a substantial presence. As this industry continues to burgeon, introducing new and innovative services for children is limited only by one's imagination. Below is a density map of the population count of children (ages 0-17) in the lower 48 states generated from our GeoMetrx mapping application. The population counts increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential. Successful franchisors utilize these data and mapping tools to create highly refined territories, which is important in both sparsely and densely populated areas. The location of competitors can be overlaid on the map and enhanced by distance and drive-time radiuses. Being able to visualize data geographically, rather than merely presented in tables and charts, allows for a greater understanding of market opportunities and risks. [post_title] => U.S. Child Population Density Map [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => u-s-child-population-density-map [to_ping] => [pinged] => [post_modified] => 2012-06-01 15:50:15 [post_modified_gmt] => 2012-06-01 20:50:15 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3899 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [27] => WP_Post Object ( [ID] => 3871 [post_author] => 5 [post_date] => 2012-06-01 11:02:02 [post_date_gmt] => 2012-06-01 16:02:02 [post_content] => Children's Enrichment Franchises

Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.

The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.

Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.

The most common categories for children’s enrichment franchises are: • Art Programs: painting, cooking, music, drama, photography, etc.Education / Tutoring: mathematics, science, technology, early childhood development, foreign languages, etc.Sports and Fitness: sports clubs, dance, martial arts, children’s gyms, etc. Traditionally businesses offering child enrichment programs operate from a fixed location with families providing transportation to and from the activity venue. However, a growing trend in the industry is the advent of mobile activities, in which the main program or supplementary programs are brought to the children in after-school care programs, day care facilities, summer resident programs and more. Whether operating from a fixed location, providing a mobile activity or offering private instruction, the opportunities are boundless. (For a comprehensive list of children's products and services franchise opportunities visit Entrepreneur.com.)

Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy!  Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it's vital in today’s economy to map your success.

[post_title] => Summertime Fun: Children's Enrichment Franchises [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => summertime-fun-childrens-enrichment-franchises [to_ping] => [pinged] => [post_modified] => 2012-06-01 11:02:02 [post_modified_gmt] => 2012-06-01 16:02:02 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3871 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [28] => WP_Post Object ( [ID] => 3559 [post_author] => 5 [post_date] => 2012-05-04 17:12:20 [post_date_gmt] => 2012-05-04 22:12:20 [post_content] =>
The Growing Locavore Movement: A Ripe Opportunity
  Whether you tout the philosophy of the locavore movement or stand behind the economic theory of free trade, your defenders as well as your detractors will be on hand, ready and willing to share their opinion. Yet, no matter which side of the debate you are on, one fact cannot be denied - the locavore movement is growing, and the opportunties for entrepreneurs are ripe. Based on research conducted by the USDA Economic Research Service, the movement was estimated to have generated $4.8 billion in sales in 2008, and it is projected that locally grown foods will generate nearly $7 billion in sales in 2012. It's a movement that is gradually reshaping the economics of the agriculture industry and spurring a revival of small farms, something many thought would never happen. Prior to WWII, nearly two out of five Americans lived on farms and food was locally grown and marketed. Rarely was food transported further than a day’s distance. After WWII our infrastructure expanded greatly, transportation costs decreased and refrigeration became more accessible. These changes allowed meats and produce to be transported greater distances at competitive prices. The increasing eco-conscious focus on sustainability has fueled the locavore movement and caused a major shift in how food is being grown and sold in America. The term locavore was introduced in 2005 on World Environment Day when four women in Northern California kicked-off a month-long dietary challenge “Celebrate Your Foodshed: Eat Locally”, and began calling themselves “locavores.” A locavore is someone who either exclusively or primarily eats foods from their local or regional foodshed. There is no single definition of what defines a local foodshed as distances vary regionally and are also impacted by population density; yet many locavores use a 100-mile radius as a general guide. Produce sold within 24 hours of harvest is usually considered local as well. In comparison, mass-market food items consumed in the U.S. travel an average of 1,300 to 2,000 miles from farm to store according to ATTRA - National Sustainable Agriculture Information Service. Locavores have a wide variety of beliefs in support of the movement. In the minds of many, local foods are those that come from small farms that have developed social and economic relationships within the local community. A national study conducted by the Food Marketing Institute in 2009 uncovered the top three reasons for participation cited by consumers: • 82% - freshness of the products • 75% - support for the local economy • 58% - knowing the source of the product While pinpointing exactly how many people are joining the locavore movement is difficult, there are many signs that it’s gaining mainstream attention. Nearly 80% of respondents in a 2006 national survey said they occasionally to always purchased fresh produce directly from growers (Source: USDA, ERR-97 May 2010). Increased demand is creating opportunities for farmers and growers to expand their marketing channels. Local foods are being sold through farmer’s markets, roadside stands, winter markets, food co-ops, CSAs (community supported agricultural groups), supermarkets, specialty stores, restaurants, hospitals, schools and more. There are numerous public programs and policies that support local food initiatives and provide financing for local food systems. An example is the farm-to-school programs in which some or all of the produce needs of the school cafeteria are met by nearby farms. The National Farm to School Network, which began with just a handful of farm-to-school programs in the late 90’s, and climbed to 1,000 in 2005, is now estimated to have reached 2,518 programs as of 2012. Farmers Markets are increasing in numbers across the nation as well. According to the USDA, there were 7,175 farmers markets in 2011, a 17% increase from 2010. Large retailers are yielding shelf space to meet consumer demand for locally grown foods. Stores such as Walmart, Safeway, Meijer and Weis Markets are participating in local food initiatives. Local restaurants are meeting the demands of their patrons to provide local foods as well. According to a survey conducted by the National Restaurant Association, 89% of fine-dining and nearly 30% of fast food operators served locally sourced items in 2008; while both believed these items would become more popular, 90% and nearly 50%, respectively. In St. Louis, Missouri an innovative partnership is bringing “Mobile Markets” to commuters using public transportation for the March-October growing season. Whatever the motivation of individual locavores, the movement is gaining momentum and the opportunities for entrepreneurs are ripe, whether choosing to enter the market by starting a small urban farm, becoming an intermediary, selling direct-to-consumer, or any of the other numerous entry points. As always, any market entry or expansion should be backed by thorough research to develop a solid strategy. [post_title] => The Growing Locavore Movement: A Ripe Opportunity [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-growing-locavore-movement-a-ripe-opportunity [to_ping] => [pinged] => [post_modified] => 2012-05-04 17:12:20 [post_modified_gmt] => 2012-05-04 22:12:20 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3559 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [29] => WP_Post Object ( [ID] => 3531 [post_author] => 5 [post_date] => 2012-05-02 10:45:12 [post_date_gmt] => 2012-05-02 15:45:12 [post_content] =>
Web Resources: Franchise Times Spring/Summer 2012 Superbook
  The Spring/Summer 2012 SuperBook of Franchise Opportunities, published by Franchise Times is out. This free resource is available in digital format online, putting a substantial amount of information at the fingertips of anyone interested in the franchising industry.

The SuperBook includes a comprehensive list of franchise opportunities ranging from Automotive Services to Retail Businesses, and everything in between. Additionally, the SuperBook contains advice columns covering topics such as site selection, how to read a franchise disclosure document (FDD), and some ‘do’s-and don’ts’ every franchisee should review. Also inside, you’ll find a glossary of terms and an upcoming events calendar.

Franchise Times is a leading news and information source for the franchising industry, publishing 10 issues each year. The company provides a variety of directories including financing, vendors, and legal resources (see the annual April issue). Other publications include the Restaurant Finance Monitor and Foodservice News. [post_title] => Franchise Times Spring/Summer 2012 SuperBook [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => franchise-times-springsummer-2012-superbook [to_ping] => [pinged] => [post_modified] => 2012-04-30 15:42:09 [post_modified_gmt] => 2012-04-30 20:42:09 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3531 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [30] => WP_Post Object ( [ID] => 3450 [post_author] => 5 [post_date] => 2012-04-20 17:02:31 [post_date_gmt] => 2012-04-20 22:02:31 [post_content] =>
Home Health Care: The Aging of America
  The fastest growing demographic in the U.S. is the 65+ age group.  By the year 2030, it is projected that one out of every five Americans, 70 million people, will be over the age of 65. As the “boomers” continue to age, this figure is expected to reach as high as 88.5 million. Kids born today will just be reaching adulthood in 2030. How will our changing population affect their career choices and options? One thing is for certain, there will be many more opportunities in the senior care industry, including both products and services such as:
Housing Pharmaceuticals Financial Services
Home care Medical equipment Insurance
Home safety Personal healthcare Legal Services
Mobility Physical therapy
According to Franchise Help, home health care is the largest segment of the senior care industry among franchises, both medical and non-medical.  The most common medical services provided are private nursing, administering antibiotics and rehabilitation assistance. Non-medical services most often include aiding seniors with chores, preparing meals, overseeing medication schedules, bathing and general companionship.  First Research estimates that US home health care is a $57 billion industry. As much of the financing for seniors is provided by Medicare, Medicaid and private insurance, all of which must function under set prices, businesses compete on quality, reputation, referrals and other subjective measures rather than price. Companies that excel at putting people, processes and systems together to provide top notch customer care and a positive customer experience will have ample opportunity to succeed in this industry now and well into the future. [post_title] => Home Health Care Industry - Franchise Opportunities [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => home-health-care-industry-franchise-opportunities [to_ping] => [pinged] => [post_modified] => 2012-04-20 17:02:31 [post_modified_gmt] => 2012-04-20 22:02:31 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3450 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [31] => WP_Post Object ( [ID] => 2951 [post_author] => 5 [post_date] => 2012-03-23 15:55:39 [post_date_gmt] => 2012-03-23 20:55:39 [post_content] => Every business, no matter how large or how small, wants to sell more of its existing products and services. In order to do so, businesses must expand their market reach to acquire additional customers. Increasing sales in existing markets through advertising and marketing strategies is certainly not to be overlooked; however, the most effective way to gain new customers is to create new distribution channels that reach untapped markets. This can be accomplished by such methods as: • adding retail locations (corporate and/or franchised) • establishing more production facilities • developing reseller relationships (wholesaler, dealer, consultant, etc.) • providing online sales opportunities Placement (a.k.a. distribution) is one of the “4 Ps” of marketing: product, promotion, price, placement. Gaining new customers through expanding distribution channels has many benefits including: a) boosted profits through increased revenues and reduced per-unit production costs; b) raised awareness among consumers improving brand recognition; and c) reduced market risks by spreading the risks over multiple channels. The most critical step of any expansion strategy is to evaluate potential markets by comparing their attributes to those of your target market. If you are not certain of your target market, begin by examining your current customer base for common characteristics and interests. Characteristics (demographics) are things such as age, gender, ethnicity, income, education, occupation, marital status, presence of children, pet ownership, owners vs. renters, etc. Interests (psychographics) are things such as attitudes, behaviors, values, hobbies, leisure activities, lifestyles (health/diet/exercise, etc.), politics, religion, media choices, etc. Be sure to evaluate the data that connects your customers to your products and services. Defining your target market is the hard part. Once you’ve identified who you are targeting the next step is to locate those markets with the highest concentrations of potential customers. Visualizing your data on an interactive map is one of the best ways to evaluate potential markets as well as site locations. Maps allow you to assess a variety of attributes in addition to your target data including traffic patterns, travel times, competitor locations, business establishments and more. Take a look at this month’s thematic map below to see mapped data in action. [post_title] => Expanding Distribution Channels and Exploring New Markets [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => expanding-distribution-channels-and-exploring-new-markets [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:10 [post_modified_gmt] => 2012-04-11 01:24:10 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2951 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [32] => WP_Post Object ( [ID] => 2749 [post_author] => 5 [post_date] => 2012-03-09 12:23:41 [post_date_gmt] => 2012-03-09 17:23:41 [post_content] =>
International Franchise Expo (IFE) Moves to New York City:
For the past 20 years the International Franchise Expo (IFE) has been held in our nation’s capital.  This year, however, the big event will take place in the Big Apple!  The IFE is America's biggest franchise event showcasing franchise concepts from every imaginable industry both domestic and international.  In addition to franchise opportunities available at every investment level, product suppliers, industry service providers, and trade publications will join the exhibitors. The expo boasts 40 free seminars including topics such as “Getting Ready to Franchise Your Business,” "Taking Your Franchise System to the Next Level," and “Best Practices for Start Up & Early Stage Franchisors.” New York City is touted as being an excellent location for the event, drawing from a diverse population of 28 million as well as being the media capital of the world. The event, which is organized by MFV, also conducts annually the West Coast Franchise Expo (WCFE) in Los Angeles (October 12-14, 2012) and the Franchise Expo South (FES) in Miami Beach (January 11-13, 2013).  For more insight from Blue Mau Mau on the move of the IFE to New York City, click here.

[post_title] => International Franchise Expo (IFE) Moves to New York City [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => international-franchise-expo-ife-moves-to-new-york-city [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:14 [post_modified_gmt] => 2012-04-11 01:24:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2749 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [33] => WP_Post Object ( [ID] => 2650 [post_author] => 5 [post_date] => 2012-02-28 12:56:05 [post_date_gmt] => 2012-02-28 17:56:05 [post_content] => Even before the launch of the Let’s Move campaign by First Lady Michelle Obama, aimed at raising a healthier generation of kids, the fitness center industry has shown steady growth and solid profits for more than two decades.  The campaign, targeting childhood obesity, recognizes that parents play a key role in making healthy choices for their children. Parents are encouraged to adopt a lifestyle of healthy eating and regular exercise for the entire family. Fitness Center franchises offer a variety of opportunities and expertise to help families reach their healthy lifestyle goals. Fitness Center franchises also have proven to be a profitable business opportunity for many. According to a study published by First Research in November 2011, the US fitness centers industry consists of about 22,000 companies and non-profits operating more than 30,000 centers across the US.  Annual revenues total nearly $22 billion, with the 50 largest companies accounting for approximately 30% of revenue. Some of the major players include Planet Fitness (434 locations), Gold’s Gym (690 locations), Snap Fitness (1,190 locations), Curves (7,263 locations) and Jazzercise (8,181 locations). Entrepreneur.com provides a list of 45 Fitness Center Franchises including detailed information about each opportunity.  Entry fee investments start as low as $2,500 for Platoon Fitness and can reach as much as $3.9 million for Gold’s Gym ($898.5K to $3.89M).  The average investment ranges from $180K to $325K. Opening a fitness center requires careful planning and research and many factors should be considered. Finding the right location hinges on selecting an area heavily comprised of target market customers. Below is a GeoMetrx map depicting the percent of the adult population that exercise at private facilities across the country. [caption id="attachment_2651" align="aligncenter" width="1161" caption="Source: GeoMetrx 2012"][/caption] GeoMetrx has a vast array of data to help franchisors and franchisees identify markets and define territories based on targeted customer profiles, including up-to-date demographics, business data, competitor profiles, lifestyle behaviors, segmentation, and more. Company owned data can be uploaded as well to further enhance any site analysis by radius, drive-time or custom drawn areas.  Call us today at 1.888.848.4436 or click here to request a demo. [post_title] => Fitness Center Franchises [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => fitness-center-franchises [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:17 [post_modified_gmt] => 2012-04-11 01:24:17 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2650 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [34] => WP_Post Object ( [ID] => 2623 [post_author] => 5 [post_date] => 2012-02-24 19:45:54 [post_date_gmt] => 2012-02-25 00:45:54 [post_content] => The two most important factors affecting the success of any retail business are customers and location, so much so you can’t have one without the
other; they are inseparable. However, unlike the age-old question ‘which came first, the chicken or the egg,’ we know that finding customers comes before finding the right location. While it’s true that “location, location, location” is absolutely critical to the success of any retail business, you must first define your target customer profile. When identifying your target customer, think of them in demographic (census) terms. What age group does your product or service appeal to?  Are there children in the household? Are they homeowners or renters? Do they drive? What is their income range (can they afford your product or service)?  What are their hobbies and interests? Once you have your target customer profile in hand, it’s time to locate them – where they live, where they work, where they shop, where they play. Our spotlight franchise, CherryBerry Self-Serve Frozen Yogurt Bar, headquartered in Broken Arrow, OK, is rapidly expanding. The majority of stores are located in the mid-west, with locations reaching as far as Colorado, North Dakota, North Carolina, Florida, and Texas; and many new locations are opening soon. The CherryBerry business model is simple in design and highly popular. Customers grab a dish, fill it with any of 50+ rotating flavors of frozen yogurt, add as many toppings as they choose, place it on the scale and pay a flat per ounce fee – easy, quick, delicious, and a healthy choice too! CherryBerry offers franchise opportunities and uses the power of GeoMetrx to optimize territories and provide detailed data for site selection analysis and more. Each CherryBerry franchise territory is unique and careful site selection within those territories can make the difference in the level of success of each store. Following is a site selection comparison for two CherryBerry locations - one in Enid, OK and one in Glenpool, OK. As you can see from the maps below, the Enid store is located in a more densely populated area than the Glenpool store, yet both stores are flourishing. A more detailed site analysis reveals some of CherryBerry's secrets to choosing successful locations:
  [post_title] => Site Selection: CherryBerry Self-Serve Frozen Yogurt Bar [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => site-selection-cherryberry-self-serve-frozen-yogurt-bar [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:18 [post_modified_gmt] => 2012-04-11 01:24:18 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2623 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [35] => WP_Post Object ( [ID] => 2368 [post_author] => 5 [post_date] => 2012-02-10 11:57:04 [post_date_gmt] => 2012-02-10 16:57:04 [post_content] => Fast Casual Dining - A Growing MarketWhat exactly is Fast Casual dining?  Fast Casual dining restaurants, a relatively new market concept, have found their niche sandwiched between fast food and casual dining.  These restaurants are upscale quick service formats that offer more service along with higher quality food than their traditional fast food counterparts, yet do not provide the full table-side service associated with casual dining. Perhaps surprisingly, this market segment has increased in popularity since the onset of the economic downturn reaching back to 2007. When you think about it though, it makes a lot of sense.  As Americans, we love our food and we love dining out, but we have to keep a watchful eye on our budgets and our waistlines.  The beauty of Fast Casual dining is that it allows us to double dip when tightening our belts.  The menus tend to be healthier than traditional fast food options, therefore reducing our calorie intake; add to that lower than average bills compared to casual dining, and we save again. Voila, the double-dip!

The NPD Group, a leading market research company, conducts the NPD Recount, a bi-annual census of restaurant counts.  According to their most recent report, the number of Fast Casual dining units has grown from 11,013 in 2007 to 13,643 in 2011.  In addition to the rise in total units, annual traffic at Fast Casual restaurants has also increased from 4% to as much as 11% during each of the past five years.  Conversely, traffic has been on the decline for fast food, casual dining and midscale establishments for the past three years, consecutively.

[caption id="attachment_2394" align="aligncenter" width="479" caption="Source: The NPD Group, Inc."][/caption] FastCasual.com, which reports on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment, will release their 7th annual Top 100 Movers & Shakers report in March 2012.   Which companies do you think will top the list this year? Here were the top five 2011 Movers & Shakers: When the time is right to expand, every business should conduct a thorough and complete site location analysis, and it is critical for franchisors to provide optimized franchise territories.  GeoMetrx enables you to build and define the right territories and select the best sites.  Call or email us today at info@geo-e.com for more info and let us help you map your success! [post_title] => Fast Casual Dining – A Growing Market [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => fast-casual-dining-a-growing-marke [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:21 [post_modified_gmt] => 2012-04-11 01:24:21 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2368 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [36] => WP_Post Object ( [ID] => 2257 [post_author] => 5 [post_date] => 2012-01-31 18:10:04 [post_date_gmt] => 2012-01-31 23:10:04 [post_content] => Super Bowl Sunday has practically become another holiday for many, even those that aren’t full-fledged football fans.  More than 100 million folks will gather for parties in homes across the country this Sunday to watch the New York Giants take on the New England Patriots in Super Bowl XLVI (46).   And what is a party without food?  Super Bowl Sunday is one of the biggest snack-consuming days in the U.S., second only to Thanksgiving. The most popular items on party menus are chips with dips, wings, and pizza.  It is estimated that nearly 60% of all takeout food ordered on Super Bowl Sunday is pizza (Source:  WPDE).  That got us to wondering here at GeoMetrx what the pizza playbook looks like between New York and Boston.  We sunk our teeth into our Simmons Consumer Behavior database to find out. The top 3 most visited pizza chains in both markets are Pizza Hut, Domino’s and Papa John’s, respectively.   The match-up for patronizing Papa John’s, the NFLs official pizza, reveals Patriot area fans are nearly 20% more likely than Giants area fans to order their pies from Papa John’s.  But there are plenty of other teams in the hunt for a piece of the pie this Sunday.  Round Table Pizza shows the highest propensity for intercepting calls for pizza in both markets.  Other top performers are Sbarro in the New York area and Papa Gino’s in the Boston area. For more fun-filled pizza facts and to find great pizza near you visit Pizza.com.  If you’d like to find out more about our Consumer Behavior databases and how to use the information to enhance your business decisions just give us call at 1.888.848.4436. [post_title] => Super Bowl Sunday - Battle of the Pizza [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => super-bowl-sunday-battle-of-the-pizza [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:23 [post_modified_gmt] => 2012-04-11 01:24:23 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2257 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [37] => WP_Post Object ( [ID] => 2235 [post_author] => 5 [post_date] => 2012-01-27 17:22:15 [post_date_gmt] => 2012-01-27 22:22:15 [post_content] => Thousands upon thousands of young men and women who have so heroically served in the U.S. military are beginning to come home in droves, and many of them are joining the ranks of the unemployed.  As of December 2011, 7.7%, or 857,000 of our veterans, were unemployed according to the Bureau of Labor Statistics.  In this post, we’d like to share with you an organization that is working hard to help this very deserving group of men and women by providing franchise opportunities for veterans. The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide.  In 1991, the IFA founded the VetFran initiative, a program which proudly boasts that “…more than 400 IFA franchisor member companies offer  financial incentives, training and mentoring to veterans interested in small business ownership and/or a career path in franchising. Since the program’s inception, more than 2,100 veterans have become franchise business owners through VetFran.” In fact, according to a recent study conducted for the IFA’s Educational Foundation, one out of every seven franchise businesses is owned and operated by a U.S. military veteran, which accounts for more than 66,000 businesses, employing over 815,000 workers, and generating more than $41 billion in GDP. Some of the factors that contribute to the success of veteran-owned franchises include their strong leadership skills, personal discipline, team player mentality, systematic approach to achieving tasks, openness to receiving training and guidance while following a proven model, and feeling connected to a support structure by being part of a franchise family. For a list of specific franchise ownership incentives for veterans visit the VetFran Directory.  Whether veteran or civilian-owned, all franchisors can improve their business by using tools that will help in mapping their success.  Give us a call today to learn more about how GeoMetrx can help your business improve. [post_title] => Franchise Opportunities for Veterans [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => franchise-opportunities-for-veterans [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:24 [post_modified_gmt] => 2012-04-11 01:24:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2235 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [38] => WP_Post Object ( [ID] => 2001 [post_author] => 5 [post_date] => 2012-01-13 09:00:31 [post_date_gmt] => 2012-01-13 14:00:31 [post_content] => As one of the franchise industries to watch in 2012, let’s take a closer look at Resale Shops. Ever since the economy turned south, consumers have been turning in increasing numbers to resale and thrift shops in just about every durable good category.  The resale industry is booming as consumer’s look for ways to stretch each and every dollar further.  New stores continue to enter the industry while established businesses are opening additional locations.  According to NARTS, the Association of Resale Professionals, the industry has experienced a 7% growth in the number of stores for each of the past two years.  There are currently more than 30,000 resale, consignment and thrift shops in the United States. As the recession continues and our economic future remains uncertain, consignment store shoppers are a cross section of all age groups and socio-economic classes.  It’s become quite chic to shop resale, and it no longer carries the stigma it once did.  Retro is the new black!  According to NARTS, “…about 16-18% of Americans will shop at a thrift store during a given year. For consignment/resale shops, it’s about 12-15%. To keep these figures in perspective, consider that during the same time frame; 11.4% of Americans shop in factory outlet malls, 19.6% in apparel stores and 21.3% in major department stores.” The flexibility over inventory control for the resale business owner is a huge advantage. Reactions to market trends are immediate with the ability to adjust pricing and modify policy on which items to accept and which to turn away.  Unlike traditional retail shops that often purchase bulk quantities and rack up inventory for months in advance, resellers turn-around most of their goods within weeks. And there seems to be no shortage of goods to supply the growing demand by the value-conscience consumer, as some folks are letting go of bigger ticket items and designer clothing in an effort to close their debt gap or simply protect their nest egg. The location of a resale shop can be critical to its success or failure. A recent industry trend for resale shop owners is to establish locations with greater foot traffic as well as those that are clustered near similar businesses. When like shops open up within close proximity of one another shopping becomes an event for consumers who will actually drive further distances to reach their shopping destination.  Factory outlet shops and antique rows are good examples where shoppers can visit a variety of stores with a common theme that carry varying merchandise. If you’d like to learn more about business location strategies or franchise territory management, just let us know! [post_title] => Resale Shops: A Booming Industry [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => resale-shops-a-booming-industry [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:27 [post_modified_gmt] => 2012-04-11 01:24:27 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2001 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [39] => WP_Post Object ( [ID] => 1150 [post_author] => 2 [post_date] => 2011-01-20 17:29:59 [post_date_gmt] => 2011-01-20 22:29:59 [post_content] =>

The U.S. franchising industry is poised for modest growth in 2011, according to two new studies to be released this week.

Franchise businesses in most sectors are expected to add more store units and employees this year, concludes an analysis produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, a trade group in Washington. PWC attributes the positive outlook in large part to the recently enacted tax and unemployment benefits package, which includes payroll and income tax cuts.

[franchise]Getty Images

The study projects that the number of franchise units will grow 2.5% in 2011 to 784,802. Last year, franchise units increased just 0.3%, and their ranks declined 3.6% in 2009.

Franchises are also expected to create 194,000 new jobs in 2011, a 2.5% increase that will bring total employment to an estimated 7.8 million. Franchises expanded their payrolls 0.6% in 2010 after shedding 2.8% of their employees in 2009.

Economic output—the gross value of the goods and services a business produces—is projected to grow 4.7%, or $33.3 billion, for franchise businesses, reaching an estimated $739.9 billion in 2011, PWC said. Last year, economic output rose 3.4%, following a 0.3% increase in 2009.

By sector, all business lines except business services are projected to increase in store volume and employment this year. The largest gains in these areas are expected in lodging, automotive and retail products/services. In terms of economic output, industries expected to see the greatest increases are automotive, commercial and residential services, personal services and retail food.

Business is starting to improve for Driven Brands Inc. and its six franchise brands, which include Maaco and Meineke, said Ken Walker, chairman and chief executive of the Charlotte, N.C., auto-repair company. Following a relatively flat 2009, Driven Brands's revenue increased 3.1% last year, and Mr. Walker anticipates a 5% increase in 2011 sales. "We're going to see a good period," he said. "I am very confident."

Meanwhile, a recent survey of 142 franchisees by the franchise association also suggests that 2011 will be a better year for their businesses. Nearly three-quarters of respondents said they expect "moderate to significant" increases in same-store sales over the next 12 months, while 40% said they expect to see an improvement in business conditions. Forty-five percent said they expect to increase employment "moderately to significantly."

To be sure, survey respondents also noted that obtaining sufficient funding remains a major hurdle to success. Thirty percent said lack of credit has had a "significant impact on ability to expand business," and 25% reported it has had a "moderate impact." In addition, 42% of franchisees said they've seen "no improvement" in access to credit in recent months, while 28% reported a "moderate improvement." Just 18% said that a lack of credit had "no impact" on their business and that they were able to obtain financing, while 27% said their business did not require any financing.

"Without more consistent access to credit, franchisees can't grow," said Steve Caldeira, president and CEO of the association. "We're beginning to see some light at the end of the tunnel, but clearly again we have a long way to go."

These days, only about 40% of BrightStar Care franchisees rely on bank loans to get started, add more units or make renovations, whereas three years ago just about all of them tapped home-equity loans for such purposes, said Shelly Sun, chief executive officer. Today, 40% of the home health-care company's 195 franchisees nationwide are also funded by owners' retirement savings, and 20% operate with cash investments, she said.

BrightStar Care earned $100 million in system-wide sales last year, up from $52 million in 2009. The company projects sales of $175 million in 2011, plus the opening of 86 more locations. Its corporate staff increased to 53 people last year and "because of the [extension of] the Bush tax cuts, we plan to add 15 additional personnel in 2011," Ms. Sun said. She further attributes the company's expansion to a growing preference among seniors for home-based health care rather than relocation to a nursing home or assisted-living facility.

To help prospective franchisees get started, some franchisors have begun offering in-house financing options in recent years. Nadiene Raia said she launched a Money Mailer franchise last September by borrowing roughly $30,000 of the $40,000 total cost from the direct-mail advertiser. The loan includes the option to defer interest-free payments for the first two years.

Ms. Raia had previously been laid off from a publisher position at an alternative weekly newspaper in Sarasota, Fla., and she said she didn't bother to seek out a bank loan because she lacked a track record of owning a business. "For somebody that's looking to get involved in franchising and doesn't have the capital, this is the way to go," she said of the option she chose.

Article by Sarah E Needleman at the Wall Street Journal.  01/12/11

[post_title] => Franchise Industry Shows Glimmer of Recovery - WSJ.com [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => franchise-industry-shows-glimmer-of-recovery-wsj-com [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:41 [post_modified_gmt] => 2012-04-11 01:24:41 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=1150 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 2 [filter] => raw ) [40] => WP_Post Object ( [ID] => 1097 [post_author] => 2 [post_date] => 2010-11-19 14:46:13 [post_date_gmt] => 2010-11-19 19:46:13 [post_content] => Franchise organizations today are faced with a serious challenge, to produce more with less.  How does your organization manage this issue?  Don’t worry, it’s a rhetorical question, one to get the wheels turning.   I am sharing 5 strategies below that I have regularly encountered over the years from listening to clients and mapping my own territories. 1.   Define your Territories Before they are Sold. This may seem easier said than done but there is nothing worse that knowing you could have squeezed more franchise territories into a market than you did.  A market that can handle 3 territories but only contains 2 is a major revenue loss.  By proactively creating accurately defined territories, i.e.: 50,000 Owner Occupied Housing Units, you not only portray confidence in a territory’s success based on a standard benchmark, but you also create a demand.  If you can create just 1 additional territory to maximize revenue, you win. 2.   Utilize the Most Current Internal and External Data. In today’s economy, many major markets are in constant flux so make sure you have access to reliable, up-to-date data.  There are multiple sources for updated Census Demographics and Business Data that can prove invaluable to making sure your sites or territories are located effectively to generate expected profits.  You likely have internal company data, such as revenue by zip or customer sales data that can help predict future results. Make sure you use it. 3.   Do Your Own Site Research. Many Franchise owners count on their brokers to provide site reports around locations they are proposing to you.  Brokers often have access to demographic data and mapping services but do you know how up-to-date it is?  Isn’t your broker trying to sell or lease a property and make a commission?  The cost for choosing the wrong location can cost more than lost sales from that location, and it is a strike against you when other franchise prospects inquire about the success of your concept. 4.   Create Territories by Utilizing Specific Geographies. Territories that are defined by specific geographies, such as ZIP codes, counties, or standard Census boundaries are much easier to control and gauge.  Data is almost always tied to specific geographic areas and it is much easier to manage expectations with the demographic make-up of those territories.  Territories defined by a set of landmarks, like highways and rivers are much more difficult to measure and therefore very challenging to predict success. 5.   Maintain Easy Access to Data. With so many tools and resources available to us keeping things organized is extremely important.  When it comes to territory data and demographic data it is critical to have easy access to it.  If a potential franchise prospect wants to see a breakdown of the territory under consideration you should be in a position to provide it within minutes.  This not only saves you valuable time putting it all together but it decreases the possibility for the prospect to continue shopping elsewhere.  Data should be easily accessible and transferable which makes it much easier for the client to access it on the other end. GeoMetrx.com is a powerful web-application that will allow you to apply the 5 strategies above.  For more information please contact Rich @ 888.848.4436 x4, go to www.geometrx.com or request a demonstration/free trial -- Click Here Stay Grounded, Rich Mithoff [post_title] => 5 Strategies to Maximize your Franchise Sales [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => 5-strategies-to-maximize-your-franchise-sales [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:43 [post_modified_gmt] => 2012-04-11 01:24:43 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=1097 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw ) [41] => WP_Post Object ( [ID] => 1065 [post_author] => 2 [post_date] => 2010-08-19 17:46:48 [post_date_gmt] => 2010-08-19 22:46:48 [post_content] => Franchise Companies are growing quickly these days and much of this growth is seen internationally.  Now with growth comes growing pains which we all know is a normal part of business.   Don't jump to any blind conclusions...when it comes to marketing, site selection and territory mapping, knowing what applications to use and how can be quite  a daunting task. With different countries comes different geographies and different data.  Take for example the widely known United States five digit ZIP code.  Everybody can identify with their home ZIP.  On a side note, the ZIP code was introduced in 1963 and ZIP stands for Zone Improvement Plan.  The ZIP code is a common geography for Franchisors to define their territories in the States.  They are easy to use with demographic data or with your own company data.  But when crossing the border north into Canada you will need to find another option.    A similar geography in Canada is the Postal Code, a 6-digit code made up of letters and numbers, but they are MUCH smaller.  Boundaries for the first three characters of the Canadian Postal Code (known as the FSA or Forward Sortation Area) are most similar in size to US 5-digit ZIP codes.  Every country has their own unique geographies...what also compounds the challenge of marketing, site selection and territory mapping is the data. Data is a key component to any marketing and mapping efforts.  What are your data sources? Are they reputable? How often are they updated? What is the source?  In the US, the dicennial Census takes place every ten years.  Currently in process the 2010 Census Data will not be widely available until early 2012 at best.  Data providers are still using the 2000 Census and its updates to create current and more "marketing friendly" estimates and projections.  Most companies release annual updates and one, our partner PopStats, releases quarterly updates.  The Canadian Census is performed every 5 years, with the most recent being 2006. Now, throw in Europe, Asia, Latin America and other regions around the world in and it can get pretty confusing.  GeoMetrx has access to most of the more industrialized countries and datasets and they are all capable of accurate site analysis, territory mapping and alignment and other marketing capabilities for the internationally expanding franchise. Stay Grounded, Rich If you are interested in our service, or just want to ask me a few questions regarding international data sources please feel free to call or email.  My contact info is below. Rich Mithoff  |  Geographic Enterprises  |  888.848.4436 x4  |  rich@geo-e.com [post_title] => Is your Franchise Expanding Internationally? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => is-your-franchise-expanding-internationally [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:44 [post_modified_gmt] => 2012-04-11 01:24:44 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=1065 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [42] => WP_Post Object ( [ID] => 791 [post_author] => 2 [post_date] => 2010-06-10 14:34:36 [post_date_gmt] => 2010-06-10 19:34:36 [post_content] => I never thought such a simple, logical feature such as viewing data at a ZIP Code level would be such a tremendous benefit to franchise companies.  That is a recurring theme I hear on a daily basis, "can you help me create territories by zipcodes based on populations segments of 200,000?"  From Junk Removal to Children's Services, Franchise Developers  save  money and countless hours by creating territories and managing them online.  There are a few of these applications out there but I am not aware of any that are web-based and at the price point GeoMetrx is...starting at just $1990 a year.  Very well equipped subscriptions are generally less than $5000 a year. How can Franchise Developer use GeoMetrx for Territory Management?
  • Import and Export territory structures including geography based (postal-code) or point based (retail stores, home based businesses, hospitals)
  • Build new Territories accurately and equitably in just minutes
  • Balance Territories based on hundreds of demographic variables (Households, Income, Owner Occupied Housing Units, etc.)
  • Create customized territory maps within GeoMetrx or utilize our Google Earth/Maps export
  • Minimize travel-times
  • Run real time scenarios for potential clients and distribute territory reports to their owners instantly via the web
Want to see GeoMetrx in action?  Please click here to request a personalized demonstration.

Some images below will give you a sneak peek into the GeoMetrx Territory Manager (click to enlarge)

[caption id="attachment_798" align="aligncenter" width="425" caption="Territory Manager Interface"] Territory Manager Interface[/caption]

[caption id="attachment_793" align="aligncenter" width="425" caption="Google Earth Export"]Dallas Territory[/caption] [caption id="attachment_794" align="aligncenter" width="425" caption="Balancing Chart"]Balancing Chart[/caption] Effective territory management is critical to maximize revenue, why limit an are to 3 territories when it can support 4?  The cost of leaving a territory on the table is a loss of thousands of dollars.   GeoMetrx is the application that can ensure maximum profitability. Don't hesitate to contact me directly with any questions.  To schedule a web-demonstration,  click here. Stay grounded, Rich Mithoff    |    888.848.4436 x4 [post_title] => New and Established Franchises Benefit from the GeoMetrx Territory Manager [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => new-and-established-franchises-benefit-from-research360s-territory-manager [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:46 [post_modified_gmt] => 2012-04-11 01:24:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=791 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 3 [filter] => raw ) ) -->