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sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized and […]

Types of Franchise Territory Agreements

As a business owner, especially one with a successful business plan and execution, the possibility of franchising will always present itself. Deciding to go into a franchise agreement does not work out the same for everyone. Franchise agreements grant a franchisee the right, for a fee, to operate a single franchised business, pursuant to the […]

What are the Most Common Mistakes Franchisors Make in Defining Territories?

Territorial issues are one of the main areas in which disputes arise, and in an exclusive territory franchise agreement there are often good grounds for franchisees to jump up and down. (1) Inefficient Methods of Defining Territories One dimensional territory methods, such as a radius of a number of miles, driving time, or a territory […]

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Tips for Successfully Franchising Your Business

Franchising is a great way to grow a business. There are generally 3 reasons why a business would franchise. Time, People and Money Capital. A business can expand using other people’s money without equity or debt. The franchisee is responsible for the entire start up investment. They sign the lease, hire staff, and working capital […]

mapping - snow removal in big cities

Where Does All the Snow Go? Snow Removal in Big Cities

Where Does All the Snow Go? Snow Removal in Big Cities In towns and cities across the U.S. with annual snowfall, snow removal is the norm. Methods vary depending on volume and location. In the suburbs, snow removal mainly involves plowing snow into piles along curbs and other open areas as space allows. In downtown […]

GeoMetrx Common Ground News: Volume 3: Issue 3 – Understanding Franchise Agreements

Understanding Franchise Agreements See the newsletter with all graphics at COMMON GROUND VOLUME 3 : ISSUE 3 NEWSLETTER ARCHIVE LINK. Text only version provided below, links only work in the full archived version via the link above. Volume 3 : Issue 3 Fall 2014 Welcome to Common Ground News In this Issue: * Feature Article […]

Why You Should Franchise Your Business

As with any business model there are benefits and drawbacks. Franchising your business can lead to exponential growth if the benefits outweigh the drawbacks.

Painting Industry – Looking Brighter

Painting Industry – Looking Brighter The painting industry includes businesses primarily involved in applying paint, special coatings and wall coverings to the interiors and exteriors of buildings for both residential and non-residential customers.  As such, the industry is closely tied with overall trends in home improvement and the construction industry. The past five years have […]

Floral Industry – Valentine’s Day Roses

On this day of love, the floral industry is blooming! According to Florint.org (International Floral Organisation), 25% of adults in the U.S. purchased flowers or plants as gifts for Valentine’s Day in 2013. Men outpaced women 2 to 1 on this holiday (64% vs. 36%, respectively). Similar sales levels are expected in 2014. Men give […]

2014 Franchise 500 Ranking

The 35th annual Franchise 500, compiled by Entrepreneur.com  reveals the top performers in franchising for 2014. Jumping to the number one spot is Anytime Fitness, a 24-hour gym franchise. The company was ranked #6 in 2013, a remarkable climb considering it first opened its doors in 2002. Based in Minneapolis, the company now has nearly […]

Meal Preparation Business – A Recipe for Success

Meal Preparation Business – A Recipe for Success The holidays are once again upon us and our busy factor is in overdrive! With the exception of a big holiday meal, we often find ourselves sacrificing time spent with our families around the dinner table. Studies show there are many great benefits of eating together, such […]

Home Decor – An Improving Market

Home Decor – An ‘Improving’ Market What many are now calling the ‘Great Recession’ that began in earnest in late 2008, continues to have far-reaching affects on the US and world economies. Signs of recovery are evident in many sectors, including the home decor market, which is ‘improving’ (pun intended!). The improvement is partially in […]

Youth Sports Industry – A Growing Opportunity

Youth Sports Industry –  A Growing Opportunity October brings with it many wonderful happenings. The leaves are changing colors; kids, both young and old, are partaking in Halloween festivities; and sports are in the air. Baseball fans are enjoying the post-season with its play-offs and World Series match-ups; and football fans are gathering on weekends […]

Tutoring Services – An Inspiring Opportunity

Labor Day has come and gone and in its wake new clothes are being donned, lunch boxes are being packed, yellow school buses are rolling by, crossing guards are providing safe routes, kids are toting backpacks, and bells are ringing in school halls everywhere, officially ushering in a new school year; and with it comes […]

Reinventing the Modern Book Store: A New Chapter Begins

Reinventing the Modern Book Store: A New Chapter Begins The digital age has brought about a vast amount of change in how we live our everyday lives and it has had a major impact on the business world as well. One of the most tangible changes has been in the media industry. The increasing interest […]

Golf Industry on the Upswing

Golf Industry on the Upswing: Market Entry Opportunities Golfing in the U.S. is estimated to be a $25 billion industry – $20 billion in greens fees, $4 billion in equipment and $1 billion in apparel sales. In addition to operating golf courses and country clubs, other industry activities include providing food and beverage services, equipment […]

The Winning Ticket – State Lotteries are Big Business for Authorized Retailers

The Winning Ticket State Lotteries are Big Business for Authorized Retailers If you saw the 1998 movie “Waking Ned Devine,” you’ll never forget the opening scene when poor Ned dies of shock with a smile on his face and the winning lottery ticket firmly grasped in his hand. The remainder of the movie is filled […]

Tax Preparation – A Year-Round Opportunity

Tax Preparation – A Year-Round Opportunity Many tax preparation specialists, as well as other tax professionals, offer year-round services including tax debt settlement, tax resolutions, audit assistance, bookkeeping, record keeping, financial advice and consultation, tax education, payroll services and more. Tax professionals are dedicated to the challenge of keeping up with the tax code and […]

Tax Preparation Industry

Many tax professionals can be found relaxing on beaches around the globe, basking in the sunshine and the relief of making it through yet another frenzied tax season. The vast majority of Americans rely heavily on these professionals, especially as the annual impending approach of tax day on April 15th creates a ‘sinking’ feeling for many of […]

GeoMetrx Common Ground News: Volume 2: Issue 4 – Tax Preparation Industry

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. Volume 2 : Issue 4 April 2013 Welcome to Common Ground News In this Issue: * Feature Article – Tax Preparation Industry […]

Consumer Attitudes: “Can’t Bear Untidiness”

Consumer Attitudes: “Can’t Bear Untidiness” Whether at home or in the office, it is easy to become overwhelmed by clutter. The amount of information and products bombarding us in our daily lives is astounding. Controlling our environment is key to improving productivity, mental sanity and overall happiness. According to a recent study conducted in January 2011, […]

Home Organization Industry: A Clean Sweep

Home Organization Industry: A Clean Sweep It’s that time of year when the sun starts to shine more, temperatures begin to rise, birds are chirping, delicate flowers push through the earth, fresh breezes gently waft through open windows and many of us are inspired to do our annual spring cleaning, giving ourselves a fresh clean […]

GeoMetrx Common Ground News: Volume 2: Issue 3 – Home Organization Industry: A Clean Sweep

See the newsletter with all graphics at COMMON GROUND VOLUME 2 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. Volume 2 : Issue 3 March 2013 Welcome to Common Ground News Upcoming Events: • GeoMetrx will be attending the [1]Multi-Unit Franchising […]

The Evolution of the Grocery Store Industry: Newly Emerging Niche Market Opportunities

The Evolution of the Grocery Store Industry: Newly Emerging Niche Market Opportunities Back in the 1800s, long before we had cars and refrigeration, food shopping was a much different task than it is now in the modern era. In order to gather all the food items needed, shoppers had to visit several different shopkeepers. Grocers […]

Movie Rental Kiosks: A “Reel” Opportunity

Movie Rental Kiosks: A “Reel” Opportunity Hollywood has long held a special place in the hearts of Americans, and watching movies has become one of our most beloved pastimes. A good movie catapults us into another world and allows our imaginations to run free, creating an almost hypnotic-like state of being. For a couple of […]

Christmas Tree Farms: An Industry to Celebrate

Even before the advent of Christianity, plants and trees that remained green all year had special meaning in many cultures, particularly during winter. Evergreen boughs were often hung over doors and windows in celebration of the winter solstice. Christmas trees can trace their roots to these ancient traditions, with the earliest written records dating back […]

GeoMetrx Common Ground News: Volume 1: Issue 12 – Christmas Tree Farms: An Industry to Celebrate!

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 12 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. Volume I : Issue 12 December 2012 Welcome to Common Ground News Wishing you Happy Holidays! In this issue: * Feature Article […]

Hunting Industry Overview

Fall is in the air and our thoughts turn to a bountiful harvest table. The leaves have turned beautiful and brilliant colors and now gently drift downward landing softly and creating nature’s most amazing carpet. In yards everywhere the leaves are raked into piles readied for composting or burning. In the forest they remain undisturbed […]

A Real Lego Land: “Cargotecture”

A Real Lego Land: “Cargotecture” Resourcefulness: the ability to solve a difficult problem with creativity.  Or perhaps, stated differently, an essential quality of an entrepreneur. One such team of entrepreneurs, Robert Humble and Joel Egan of Hybrid Architecture in Seattle are exactly that – resourceful. For the past decade they have been refurbishing old storage containers, the […]

US Turkey Industry – Let’s Talk Turkey

US Turkey Industry – Let’s Talk Turkey In 2011, the US turkey industry raised 248.5 million turkeys and earned nearly $5 billion in gross farm income. The same number of turkeys is expected to be raised in 2012 as well. The U.S.  is the biggest consumer of turkey. Last year the average amount of turkey […]

GeoMetrx Common Ground News: Volume 1: Issue 10 – ZIP Codes: Then and Now

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 10 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in […]

Bicycling Heat Map

GeoMetrx Data in Action: Bicycling Heat Map This is a follow-up post to our Bike Sharing article. Bicycling is a great activity. It promotes a healthier lifestyle and provides zero-emissions transportation. In addition to our GeoMetrx data used to create the heat map below, here are some more bicycling statistics: • Bicycling is the second […]

Creating Territory Reports with GeoMetrx

This how-to video will show you the steps on creating reports for your Sales or Franchise Territories using GeoMetrx. Video length is 6:10.

Franchising Opportunity: Bike Sharing

Franchising Opportunity: Bike Sharing We are living in an age of increase – increasing population, oil and gas prices, pollution, traffic congestion, infrastructure crisis, and even our waist lines. You might think the last item on that list is out of place; however, many of our modern conveniences have a direct link to our lack […]

GeoMetrx Common Ground News: Volume 1: Issue 9 – Franchising Opportunity: Bike Sharing

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 9 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link in […]

Customer Spotlight: Medafor, Inc.

Customer Spotlight: Medafor, Inc. We would like to welcome our newest customer, Medafor, Inc., to our GeoMetrx family. Having been in business for more than a decade, Medafor is a rapidly growing medical technology company providing products to the major surgical hemostatic markets around the world including the United States, China and Japan. Based in […]

High Speed Rail: A Vision for the Future

High Speed Rail: A Vision for the Future The U.S. owes much of its early growth and prosperity to the railroads, and if the visionaries of our country persevere, they may once again regain their prior glory attained during the “Golden Age” of railroading.  Railroads enjoyed the height of their popularity for more than a […]

GeoMetrx Common Ground News Volume 1: Issue 7 – High Speed Rail: A Vision for the Future

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 7 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link […]

Travel and Tourism: A Panorama of Opportunity

Travel and Tourism: A Panorama of Opportunity Humans are curious by nature. From the moment we are born we begin to explore the world around us and as soon as we gain mobility we just keep on moving. For many, this curiosity develops into a lifelong passion to travel the world and experience life to […]

Pest Control – Industry Overview

Franchising Opportunities: Pest Control The pest control industry provides a variety of services to homeowners and businesses, such as locating, identifying, destroying, catching, controlling and repelling pests. These services are provided in a variety of ways including applying chemicals, installing physical barriers, and setting traps. Some pest control service companies cater to the humanitarian customer […]

GeoMetrx Map Templates

Learn how to create & save map templates in GeoMetrx. Video length 4:11.

GeoMetrx Common Ground News Volume 1: Issue 6 – Travel and Tourism: A Panorama of Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 6 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link […]

U.S. Child Population Density Map

U.S. Child Population Density Map Children’s interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings’ natural inquisitiveness and enthusiasm. With the large variety of children’s enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking […]

Summertime Fun: Children’s Enrichment Franchises

Children’s Enrichment Franchises Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are […]

GeoMetrx Common Ground News Volume 1: Issue 5 – Summertime Fun: Children’s Enrichment Franchises

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 5 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link […]

The Growing Locavore Movement: A Ripe Opportunity

The Growing Locavore Movement: A Ripe Opportunity   Whether you tout the philosophy of the locavore movement or stand behind the economic theory of free trade, your defenders as well as your detractors will be on hand, ready and willing to share their opinion. Yet, no matter which side of the debate you are on, […]

Franchise Times Spring/Summer 2012 SuperBook

Web Resources: Franchise Times Spring/Summer 2012 Superbook   The Spring/Summer 2012 SuperBook of Franchise Opportunities, published by Franchise Times is out. This free resource is available in digital format online, putting a substantial amount of information at the fingertips of anyone interested in the franchising industry. The SuperBook includes a comprehensive list of franchise opportunities […]

Home Health Care Industry – Franchise Opportunities

Home Health Care: The Aging of America   The fastest growing demographic in the U.S. is the 65+ age group.  By the year 2030, it is projected that one out of every five Americans, 70 million people, will be over the age of 65. As the “boomers” continue to age, this figure is expected to […]

GeoMetrx Common Ground News Volume 1: Issue 4 – The Growing “Locavore” Movement: A Ripe Opportunity

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 4 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link […]

5 Strategies to Optimize Your Territories

With technology options around every corner sales organizations today are faced with a serious challenge. Produce more with less. How does your organization handle this issue? Don’t worry, it’s a rhetorical question, one to get the wheels turning… Click here to Download this White Paper

Expanding Distribution Channels and Exploring New Markets

Every business, no matter how large or how small, wants to sell more of its existing products and services. In order to do so, businesses must expand their market reach to acquire additional customers. Increasing sales in existing markets through advertising and marketing strategies is certainly not to be overlooked; however, the most effective way […]

GeoMetrx Common Ground News Volume 1: Issue 3 – Expanding Distribution Channels and Exploring New Markets

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 3 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link […]

How to Create Territories

Demonstrates how to create new territories based on counts of businesses and population using the base territory manager module in GeoMetrx. Using this module, you can select individual geographies (like ZIP Codes or Counties) to combine, or select sets of geographies by drawing a polygon on the map using the polygon select tool. Also show […]

International Franchise Expo (IFE) Moves to New York City

International Franchise Expo (IFE) Moves to New York City: For the past 20 years the International Franchise Expo (IFE) has been held in our nation’s capital.  This year, however, the big event will take place in the Big Apple!  The IFE is America’s biggest franchise event showcasing franchise concepts from every imaginable industry both domestic […]

Fitness Center Franchises

Even before the launch of the Let’s Move campaign by First Lady Michelle Obama, aimed at raising a healthier generation of kids, the fitness center industry has shown steady growth and solid profits for more than two decades.  The campaign, targeting childhood obesity, recognizes that parents play a key role in making healthy choices for […]

Site Selection: CherryBerry Self-Serve Frozen Yogurt Bar

The two most important factors affecting the success of any retail business are customers and location, so much so you can’t have one without the other; they are inseparable. However, unlike the age-old question ‘which came first, the chicken or the egg,’ we know that finding customers comes before finding the right location. While it’s true that […]

GeoMetrx Common Ground News Volume 1: Issue 2 – Customer Spotlight: CherryBerry Self-Serve Frozen Yogurt – Site Selection​

See the newsletter with all graphics at COMMON GROUND VOLUME 1 : ISSUE 2 NEWSLETTER ARCHIVE LINK.  Text only version provided below, links only work in the full archived version via the link above. To sign up to receive the very latest and all future Common Ground Newsletters, you can sign up at the link […]

Fast Casual Dining – A Growing Market

What exactly is Fast Casual dining?  Fast Casual dining restaurants, a relatively new market concept, have found their niche sandwiched between fast food and casual dining.  These restaurants are upscale quick service formats that offer more service along with higher quality food than their traditional fast food counterparts, yet do not provide the full table-side […]

GeoMetrx 2012 Territory Training Manual

So you want to know what can GeoMetrx do for you? Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business. Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset. 50 Pages

GeoMetrx 2012 Base Training Manual

So you want to know what can GeoMetrx do for you? Download this PDF and get started reading up and learning how to use all the features and functions of GeoMetrx to build your business. Please contact us to get a copy of the AtlasandGlobeWIcon.csv dataset. 60 Pages

Super Bowl Sunday – Battle of the Pizza

Super Bowl Sunday has practically become another holiday for many, even those that aren’t full-fledged football fans.  More than 100 million folks will gather for parties in homes across the country this Sunday to watch the New York Giants take on the New England Patriots in Super Bowl XLVI (46).   And what is a party […]

Franchise Opportunities for Veterans

Thousands upon thousands of young men and women who have so heroically served in the U.S. military are beginning to come home in droves, and many of them are joining the ranks of the unemployed.  As of December 2011, 7.7%, or 857,000 of our veterans, were unemployed according to the Bureau of Labor Statistics.  In […]

How to Save Map Projects in GeoMetrx

Demonstrates exactly how to create, save, and reopen map projects in GeoMetrx. Other GeoMetrx features covered include; thematic mapping, changing or adding new map symbols, and map customization. Video length is 4:11.

Resale Shops: A Booming Industry

As one of the franchise industries to watch in 2012, let’s take a closer look at Resale Shops. Ever since the economy turned south, consumers have been turning in increasing numbers to resale and thrift shops in just about every durable good category.  The resale industry is booming as consumer’s look for ways to stretch […]

Territory Alignment & Optimization

See how GeoMetrx can be used to automatically create equitable territories (using ZIP Code geographies in the demonstration) based on any demand data variable and rules you define using the Territory Optimization module. Video length is 4:55.

GeoMetrx Territory Manager Overview

A short promotional video which provides a good overview of the GeoMetrx Territory Manager capabilities. Video length is 1:40.

Franchise Industry Shows Glimmer of Recovery – WSJ.com

The U.S. franchising industry is poised for modest growth in 2011, according to two new studies to be released this week. Franchise businesses in most sectors are expected to add more store units and employees this year, concludes an analysis produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, a trade group […]

5 Strategies to Maximize your Franchise Sales

Franchise organizations today are faced with a serious challenge, to produce more with less.  How does your organization manage this issue?  Don’t worry, it’s a rhetorical question, one to get the wheels turning.   I am sharing 5 strategies below that I have regularly encountered over the years from listening to clients and mapping my own […]

Is your Franchise Expanding Internationally?

Franchise Companies are growing quickly these days and much of this growth is seen internationally.  Now with growth comes growing pains which we all know is a normal part of business.   Don’t jump to any blind conclusions…when it comes to marketing, site selection and territory mapping, knowing what applications to use and how can […]

New and Established Franchises Benefit from the GeoMetrx Territory Manager

I never thought such a simple, logical feature such as viewing data at a ZIP Code level would be such a tremendous benefit to franchise companies.  That is a recurring theme I hear on a daily basis, “can you help me create territories by zipcodes based on populations segments of 200,000?”  From Junk Removal to […]