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“GeoMetrx has helped us sell more successful franchise territories than ever before. We have maximized profit and minimized risk with customizable trade areas for our CherryBerry locations. GeoMetrx is now an integral part of our daily operations.”
—Dallas Jones, CEO & Founder, CherryBerry Self-Service Yogurt Bars
“The flexibility of GeoMetrx has greatly increased the efficiency to update and maintain our territories. Housing the program off site with GeoMetrx allows us to keep our IT costs down. This is an excellent product and it continues to impress.”
—Mike Murphy, Mgr Analytics & Data Mgmt, Centrix Pharmaceuticals
“It is nearly impossible to build a franchise company without an application like GeoMetrx.”
—Michael Hutta, COO, ActiveRx
“GeoMetrx has been outstanding in its’ performance and ability to generate business for my company. It has become a revenue generator and it opens doors for our consulting business allowing us to embed ourselves in said companies. I highly recommend the program.”
—Donn Jacobssen, Principal, 360 GlobalFran
“GeoMetrx allows us to accurately and decisively build sales ready territories with profitability in mind for both the Franchisor and the Franchisee.”
—Brian Reardon, CEO, Junk King Franchising
“GeoMetrx is a huge asset to us at Outdoor Living Brands. When looking for a solution to optimize the territories in our multi-brand organization, GeoMetrx was the clear solution. With GeoMetrx, our development and growth is streamlined and more profitable.”
—David Buchel, Franchising Recruitment Coordinator, Outdoor Living Brands, Inc.
“GeoMetrx helped us execute our recent sales expansion and build territories that enabled our reps to succeed. As DocuSign continues to grow we can count on GeoMetrx to provide the data and mapping we need.”
—Kristin Lucas, Sales Operations Manager, DocuSign
“Using GeoMetrx, we mapped 60 territories for 175 sales reps based on numbers of surgeries, drivetimes, and sales volumes. The improved efficiency resulted in a 47% increase in net revenue for 2012. I would highly recommend the software for anyone … Continue reading →
—Neil Hauger, National Sales Director, Medafor Inc.
Category Archives: Franchising
- Tax Preparation - A Year-Round Opportunity
- Tax Preparation Industry
- Consumer Attitudes: "Can't Bear Untidiness"
- Home Organization Industry: A Clean Sweep
- The Evolution of the Grocery Store Industry: Newly Emerging Niche Market Opportunities
- Movie Rental Kiosks: A "Reel" Opportunity
- Christmas Tree Farms: An Industry to Celebrate
- Hunting Industry Overview
- A Real Lego Land: "Cargotecture"
- US Turkey Industry - Let's Talk Turkey
- Bicycling Heat Map
- Franchising Opportunity: Bike Sharing
- Customer Spotlight: Medafor, Inc.
- High Speed Rail: A Vision for the Future
- Travel and Tourism: A Panorama of Opportunity
- Pest Control - Industry Overview
- U.S. Child Population Density Map
- Summertime Fun: Children's Enrichment Franchises
- The Growing Locavore Movement: A Ripe Opportunity
- Franchise Times Spring/Summer 2012 SuperBook
- Home Health Care Industry - Franchise Opportunities
- Expanding Distribution Channels and Exploring New Markets
- International Franchise Expo (IFE) Moves to New York City
- Fitness Center Franchises
- Site Selection: CherryBerry Self-Serve Frozen Yogurt Bar
- Fast Casual Dining – A Growing Market
- Super Bowl Sunday - Battle of the Pizza
- Franchise Opportunities for Veterans
- Resale Shops: A Booming Industry
- Franchise Industry Shows Glimmer of Recovery - WSJ.com
- 5 Strategies to Maximize your Franchise Sales
- Is your Franchise Expanding Internationally?
- New and Established Franchises Benefit from the GeoMetrx Territory Manager
- Creating Territory Reports with GeoMetrx
- GeoMetrx Map Templates
- 5 Strategies to Optimize Your Territories
- How to Create Territories
- GeoMetrx 2012 Territory Training Manual
- GeoMetrx 2012 Base Training Manual
- How to Save Map Projects in GeoMetrx
- Territory Alignment & Optimization
- GeoMetrx Territory Manager Overview
- GeoMetrx Common Ground News: Volume 2: Issue 4
- GeoMetrx Common Ground News: Volume 2: Issue 3
- GeoMetrx Common Ground News: Volume 1: Issue 12
- GeoMetrx Common Ground News: Volume 1: Issue 10
- GeoMetrx Common Ground News: Volume 1: Issue 9
- GeoMetrx Common Ground News Volume 1 : Issue 7
- GeoMetrx Common Ground News Volume 1 : Issue 6
- GeoMetrx Common Ground News Volume 1 : Issue 5
- GeoMetrx Common Ground News Volume 1 : Issue 4
- GeoMetrx Common Ground News Volume 1 : Issue 3
- GeoMetrx Common Ground News Volume 1 : Issue 2
Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.
The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.
Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.Entrepreneur.com.)
Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy! Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it's vital in today’s economy to map your success.[post_title] => Summertime Fun: Children's Enrichment Franchises [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => summertime-fun-childrens-enrichment-franchises [to_ping] => [pinged] => [post_modified] => 2012-06-01 11:02:02 [post_modified_gmt] => 2012-06-01 16:02:02 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3871 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 3559 [post_author] => 5 [post_date] => 2012-05-04 17:12:20 [post_date_gmt] => 2012-05-04 22:12:20 [post_content] => The Growing Locavore Movement: A Ripe Opportunity Whether you tout the philosophy of the locavore movement or stand behind the economic theory of free trade, your defenders as well as your detractors will be on hand, ready and willing to share their opinion. Yet, no matter which side of the debate you are on, one fact cannot be denied - the locavore movement is growing, and the opportunties for entrepreneurs are ripe. Based on research conducted by the USDA Economic Research Service, the movement was estimated to have generated $4.8 billion in sales in 2008, and it is projected that locally grown foods will generate nearly $7 billion in sales in 2012. It's a movement that is gradually reshaping the economics of the agriculture industry and spurring a revival of small farms, something many thought would never happen. Prior to WWII, nearly two out of five Americans lived on farms and food was locally grown and marketed. Rarely was food transported further than a day’s distance. After WWII our infrastructure expanded greatly, transportation costs decreased and refrigeration became more accessible. These changes allowed meats and produce to be transported greater distances at competitive prices. The increasing eco-conscious focus on sustainability has fueled the locavore movement and caused a major shift in how food is being grown and sold in America. The term locavore was introduced in 2005 on World Environment Day when four women in Northern California kicked-off a month-long dietary challenge “Celebrate Your Foodshed: Eat Locally”, and began calling themselves “locavores.” A locavore is someone who either exclusively or primarily eats foods from their local or regional foodshed. There is no single definition of what defines a local foodshed as distances vary regionally and are also impacted by population density; yet many locavores use a 100-mile radius as a general guide. Produce sold within 24 hours of harvest is usually considered local as well. In comparison, mass-market food items consumed in the U.S. travel an average of 1,300 to 2,000 miles from farm to store according to ATTRA - National Sustainable Agriculture Information Service. Locavores have a wide variety of beliefs in support of the movement. In the minds of many, local foods are those that come from small farms that have developed social and economic relationships within the local community. A national study conducted by the Food Marketing Institute in 2009 uncovered the top three reasons for participation cited by consumers: • 82% - freshness of the products • 75% - support for the local economy • 58% - knowing the source of the product While pinpointing exactly how many people are joining the locavore movement is difficult, there are many signs that it’s gaining mainstream attention. Nearly 80% of respondents in a 2006 national survey said they occasionally to always purchased fresh produce directly from growers (Source: USDA, ERR-97 May 2010). Increased demand is creating opportunities for farmers and growers to expand their marketing channels. Local foods are being sold through farmer’s markets, roadside stands, winter markets, food co-ops, CSAs (community supported agricultural groups), supermarkets, specialty stores, restaurants, hospitals, schools and more. There are numerous public programs and policies that support local food initiatives and provide financing for local food systems. An example is the farm-to-school programs in which some or all of the produce needs of the school cafeteria are met by nearby farms. The National Farm to School Network, which began with just a handful of farm-to-school programs in the late 90’s, and climbed to 1,000 in 2005, is now estimated to have reached 2,518 programs as of 2012. Farmers Markets are increasing in numbers across the nation as well. According to the USDA, there were 7,175 farmers markets in 2011, a 17% increase from 2010. Large retailers are yielding shelf space to meet consumer demand for locally grown foods. Stores such as Walmart, Safeway, Meijer and Weis Markets are participating in local food initiatives. Local restaurants are meeting the demands of their patrons to provide local foods as well. According to a survey conducted by the National Restaurant Association, 89% of fine-dining and nearly 30% of fast food operators served locally sourced items in 2008; while both believed these items would become more popular, 90% and nearly 50%, respectively. In St. Louis, Missouri an innovative partnership is bringing “Mobile Markets” to commuters using public transportation for the March-October growing season. Whatever the motivation of individual locavores, the movement is gaining momentum and the opportunities for entrepreneurs are ripe, whether choosing to enter the market by starting a small urban farm, becoming an intermediary, selling direct-to-consumer, or any of the other numerous entry points. As always, any market entry or expansion should be backed by thorough research to develop a solid strategy. [post_title] => The Growing Locavore Movement: A Ripe Opportunity [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => the-growing-locavore-movement-a-ripe-opportunity [to_ping] => [pinged] => [post_modified] => 2012-05-04 17:12:20 [post_modified_gmt] => 2012-05-04 22:12:20 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3559 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 3531 [post_author] => 5 [post_date] => 2012-05-02 10:45:12 [post_date_gmt] => 2012-05-02 15:45:12 [post_content] => Web Resources: Franchise Times Spring/Summer 2012 Superbook The Spring/Summer 2012 SuperBook of Franchise Opportunities, published by Franchise Times is out. This free resource is available in digital format online, putting a substantial amount of information at the fingertips of anyone interested in the franchising industry.
The SuperBook includes a comprehensive list of franchise opportunities ranging from Automotive Services to Retail Businesses, and everything in between. Additionally, the SuperBook contains advice columns covering topics such as site selection, how to read a franchise disclosure document (FDD), and some ‘do’s-and don’ts’ every franchisee should review. Also inside, you’ll find a glossary of terms and an upcoming events calendar.Franchise Times is a leading news and information source for the franchising industry, publishing 10 issues each year. The company provides a variety of directories including financing, vendors, and legal resources (see the annual April issue). Other publications include the Restaurant Finance Monitor and Foodservice News. [post_title] => Franchise Times Spring/Summer 2012 SuperBook [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => franchise-times-springsummer-2012-superbook [to_ping] => [pinged] => [post_modified] => 2012-04-30 15:42:09 [post_modified_gmt] => 2012-04-30 20:42:09 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3531 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 3450 [post_author] => 5 [post_date] => 2012-04-20 17:02:31 [post_date_gmt] => 2012-04-20 22:02:31 [post_content] =>
|Home care||Medical equipment||Insurance|
|Home safety||Personal healthcare||Legal Services|
International Franchise Expo (IFE) Moves to New York City:For the past 20 years the International Franchise Expo (IFE) has been held in our nation’s capital. This year, however, the big event will take place in the Big Apple! The IFE is America's biggest franchise event showcasing franchise concepts from every imaginable industry both domestic and international. In addition to franchise opportunities available at every investment level, product suppliers, industry service providers, and trade publications will join the exhibitors. The expo boasts 40 free seminars including topics such as “Getting Ready to Franchise Your Business,” "Taking Your Franchise System to the Next Level," and “Best Practices for Start Up & Early Stage Franchisors.” New York City is touted as being an excellent location for the event, drawing from a diverse population of 28 million as well as being the media capital of the world. The event, which is organized by MFV, also conducts annually the West Coast Franchise Expo (WCFE) in Los Angeles (October 12-14, 2012) and the Franchise Expo South (FES) in Miami Beach (January 11-13, 2013). For more insight from Blue Mau Mau on the move of the IFE to New York City, click here. Even before the launch of the Let’s Move campaign by First Lady Michelle Obama, aimed at raising a healthier generation of kids, the fitness center industry has shown steady growth and solid profits for more than two decades. The campaign, targeting childhood obesity, recognizes that parents play a key role in making healthy choices for their children. Parents are encouraged to adopt a lifestyle of healthy eating and regular exercise for the entire family. Fitness Center franchises offer a variety of opportunities and expertise to help families reach their healthy lifestyle goals. Fitness Center franchises also have proven to be a profitable business opportunity for many. According to a study published by First Research in November 2011, the US fitness centers industry consists of about 22,000 companies and non-profits operating more than 30,000 centers across the US. Annual revenues total nearly $22 billion, with the 50 largest companies accounting for approximately 30% of revenue. Some of the major players include Planet Fitness (434 locations), Gold’s Gym (690 locations), Snap Fitness (1,190 locations), Curves (7,263 locations) and Jazzercise (8,181 locations). Entrepreneur.com provides a list of 45 Fitness Center Franchises including detailed information about each opportunity. Entry fee investments start as low as $2,500 for Platoon Fitness and can reach as much as $3.9 million for Gold’s Gym ($898.5K to $3.89M). The average investment ranges from $180K to $325K. Opening a fitness center requires careful planning and research and many factors should be considered. Finding the right location hinges on selecting an area heavily comprised of target market customers. Below is a GeoMetrx map depicting the percent of the adult population that exercise at private facilities across the country. [caption id="attachment_2651" align="aligncenter" width="1161" caption="Source: GeoMetrx 2012"][/caption] GeoMetrx has a vast array of data to help franchisors and franchisees identify markets and define territories based on targeted customer profiles, including up-to-date demographics, business data, competitor profiles, lifestyle behaviors, segmentation, and more. Company owned data can be uploaded as well to further enhance any site analysis by radius, drive-time or custom drawn areas. Call us today at 1.888.848.4436 or click here to request a demo. [post_title] => Fitness Center Franchises [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => fitness-center-franchises [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:17 [post_modified_gmt] => 2012-04-11 01:24:17 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2650 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 2623 [post_author] => 5 [post_date] => 2012-02-24 19:45:54 [post_date_gmt] => 2012-02-25 00:45:54 [post_content] => The two most important factors affecting the success of any retail business are customers and location, so much so you can’t have one without the
The NPD Group, a leading market research company, conducts the NPD Recount, a bi-annual census of restaurant counts. According to their most recent report, the number of Fast Casual dining units has grown from 11,013 in 2007 to 13,643 in 2011. In addition to the rise in total units, annual traffic at Fast Casual restaurants has also increased from 4% to as much as 11% during each of the past five years. Conversely, traffic has been on the decline for fast food, casual dining and midscale establishments for the past three years, consecutively.[caption id="attachment_2394" align="aligncenter" width="479" caption="Source: The NPD Group, Inc."][/caption] FastCasual.com, which reports on the important news, events, trends and people in the $23.5 billion fast casual restaurant industry segment, will release their 7th annual Top 100 Movers & Shakers report in March 2012. Which companies do you think will top the list this year? Here were the top five 2011 Movers & Shakers: email@example.com for more info and let us help you map your success! [post_title] => Fast Casual Dining – A Growing Market [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => fast-casual-dining-a-growing-marke [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:21 [post_modified_gmt] => 2012-04-11 01:24:21 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2368 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 2257 [post_author] => 5 [post_date] => 2012-01-31 18:10:04 [post_date_gmt] => 2012-01-31 23:10:04 [post_content] => Super Bowl Sunday has practically become another holiday for many, even those that aren’t full-fledged football fans. More than 100 million folks will gather for parties in homes across the country this Sunday to watch the New York Giants take on the New England Patriots in Super Bowl XLVI (46). And what is a party without food? Super Bowl Sunday is one of the biggest snack-consuming days in the U.S., second only to Thanksgiving. The most popular items on party menus are chips with dips, wings, and pizza. It is estimated that nearly 60% of all takeout food ordered on Super Bowl Sunday is pizza (Source: WPDE). That got us to wondering here at GeoMetrx what the pizza playbook looks like between New York and Boston. We sunk our teeth into our Simmons Consumer Behavior database to find out. The top 3 most visited pizza chains in both markets are Pizza Hut, Domino’s and Papa John’s, respectively. The match-up for patronizing Papa John’s, the NFLs official pizza, reveals Patriot area fans are nearly 20% more likely than Giants area fans to order their pies from Papa John’s. But there are plenty of other teams in the hunt for a piece of the pie this Sunday. Round Table Pizza shows the highest propensity for intercepting calls for pizza in both markets. Other top performers are Sbarro in the New York area and Papa Gino’s in the Boston area. For more fun-filled pizza facts and to find great pizza near you visit Pizza.com. If you’d like to find out more about our Consumer Behavior databases and how to use the information to enhance your business decisions just give us call at 1.888.848.4436. [post_title] => Super Bowl Sunday - Battle of the Pizza [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => super-bowl-sunday-battle-of-the-pizza [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:23 [post_modified_gmt] => 2012-04-11 01:24:23 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2257 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 2235 [post_author] => 5 [post_date] => 2012-01-27 17:22:15 [post_date_gmt] => 2012-01-27 22:22:15 [post_content] => Thousands upon thousands of young men and women who have so heroically served in the U.S. military are beginning to come home in droves, and many of them are joining the ranks of the unemployed. As of December 2011, 7.7%, or 857,000 of our veterans, were unemployed according to the Bureau of Labor Statistics. In this post, we’d like to share with you an organization that is working hard to help this very deserving group of men and women by providing franchise opportunities for veterans. The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. In 1991, the IFA founded the VetFran initiative, a program which proudly boasts that “…more than 400 IFA franchisor member companies offer financial incentives, training and mentoring to veterans interested in small business ownership and/or a career path in franchising. Since the program’s inception, more than 2,100 veterans have become franchise business owners through VetFran.” In fact, according to a recent study conducted for the IFA’s Educational Foundation, one out of every seven franchise businesses is owned and operated by a U.S. military veteran, which accounts for more than 66,000 businesses, employing over 815,000 workers, and generating more than $41 billion in GDP. Some of the factors that contribute to the success of veteran-owned franchises include their strong leadership skills, personal discipline, team player mentality, systematic approach to achieving tasks, openness to receiving training and guidance while following a proven model, and feeling connected to a support structure by being part of a franchise family. For a list of specific franchise ownership incentives for veterans visit the VetFran Directory. Whether veteran or civilian-owned, all franchisors can improve their business by using tools that will help in mapping their success. Give us a call today to learn more about how GeoMetrx can help your business improve. [post_title] => Franchise Opportunities for Veterans [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => franchise-opportunities-for-veterans [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:24 [post_modified_gmt] => 2012-04-11 01:24:24 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2235 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 2001 [post_author] => 5 [post_date] => 2012-01-13 09:00:31 [post_date_gmt] => 2012-01-13 14:00:31 [post_content] => As one of the franchise industries to watch in 2012, let’s take a closer look at Resale Shops. Ever since the economy turned south, consumers have been turning in increasing numbers to resale and thrift shops in just about every durable good category. The resale industry is booming as consumer’s look for ways to stretch each and every dollar further. New stores continue to enter the industry while established businesses are opening additional locations. According to NARTS, the Association of Resale Professionals, the industry has experienced a 7% growth in the number of stores for each of the past two years. There are currently more than 30,000 resale, consignment and thrift shops in the United States. As the recession continues and our economic future remains uncertain, consignment store shoppers are a cross section of all age groups and socio-economic classes. It’s become quite chic to shop resale, and it no longer carries the stigma it once did. Retro is the new black! According to NARTS, “…about 16-18% of Americans will shop at a thrift store during a given year. For consignment/resale shops, it’s about 12-15%. To keep these figures in perspective, consider that during the same time frame; 11.4% of Americans shop in factory outlet malls, 19.6% in apparel stores and 21.3% in major department stores.” The flexibility over inventory control for the resale business owner is a huge advantage. Reactions to market trends are immediate with the ability to adjust pricing and modify policy on which items to accept and which to turn away. Unlike traditional retail shops that often purchase bulk quantities and rack up inventory for months in advance, resellers turn-around most of their goods within weeks. And there seems to be no shortage of goods to supply the growing demand by the value-conscience consumer, as some folks are letting go of bigger ticket items and designer clothing in an effort to close their debt gap or simply protect their nest egg. The location of a resale shop can be critical to its success or failure. A recent industry trend for resale shop owners is to establish locations with greater foot traffic as well as those that are clustered near similar businesses. When like shops open up within close proximity of one another shopping becomes an event for consumers who will actually drive further distances to reach their shopping destination. Factory outlet shops and antique rows are good examples where shoppers can visit a variety of stores with a common theme that carry varying merchandise. If you’d like to learn more about business location strategies or franchise territory management, just let us know! [post_title] => Resale Shops: A Booming Industry [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => resale-shops-a-booming-industry [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:27 [post_modified_gmt] => 2012-04-11 01:24:27 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=2001 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 1150 [post_author] => 2 [post_date] => 2011-01-20 17:29:59 [post_date_gmt] => 2011-01-20 22:29:59 [post_content] =>
The U.S. franchising industry is poised for modest growth in 2011, according to two new studies to be released this week.
Franchise businesses in most sectors are expected to add more store units and employees this year, concludes an analysis produced by consulting firm PricewaterhouseCoopers on behalf of the International Franchise Association, a trade group in Washington. PWC attributes the positive outlook in large part to the recently enacted tax and unemployment benefits package, which includes payroll and income tax cuts.
The study projects that the number of franchise units will grow 2.5% in 2011 to 784,802. Last year, franchise units increased just 0.3%, and their ranks declined 3.6% in 2009.
Franchises are also expected to create 194,000 new jobs in 2011, a 2.5% increase that will bring total employment to an estimated 7.8 million. Franchises expanded their payrolls 0.6% in 2010 after shedding 2.8% of their employees in 2009.
Economic output—the gross value of the goods and services a business produces—is projected to grow 4.7%, or $33.3 billion, for franchise businesses, reaching an estimated $739.9 billion in 2011, PWC said. Last year, economic output rose 3.4%, following a 0.3% increase in 2009.
By sector, all business lines except business services are projected to increase in store volume and employment this year. The largest gains in these areas are expected in lodging, automotive and retail products/services. In terms of economic output, industries expected to see the greatest increases are automotive, commercial and residential services, personal services and retail food.
Business is starting to improve for Driven Brands Inc. and its six franchise brands, which include Maaco and Meineke, said Ken Walker, chairman and chief executive of the Charlotte, N.C., auto-repair company. Following a relatively flat 2009, Driven Brands's revenue increased 3.1% last year, and Mr. Walker anticipates a 5% increase in 2011 sales. "We're going to see a good period," he said. "I am very confident."
Meanwhile, a recent survey of 142 franchisees by the franchise association also suggests that 2011 will be a better year for their businesses. Nearly three-quarters of respondents said they expect "moderate to significant" increases in same-store sales over the next 12 months, while 40% said they expect to see an improvement in business conditions. Forty-five percent said they expect to increase employment "moderately to significantly."
To be sure, survey respondents also noted that obtaining sufficient funding remains a major hurdle to success. Thirty percent said lack of credit has had a "significant impact on ability to expand business," and 25% reported it has had a "moderate impact." In addition, 42% of franchisees said they've seen "no improvement" in access to credit in recent months, while 28% reported a "moderate improvement." Just 18% said that a lack of credit had "no impact" on their business and that they were able to obtain financing, while 27% said their business did not require any financing.
"Without more consistent access to credit, franchisees can't grow," said Steve Caldeira, president and CEO of the association. "We're beginning to see some light at the end of the tunnel, but clearly again we have a long way to go."
These days, only about 40% of BrightStar Care franchisees rely on bank loans to get started, add more units or make renovations, whereas three years ago just about all of them tapped home-equity loans for such purposes, said Shelly Sun, chief executive officer. Today, 40% of the home health-care company's 195 franchisees nationwide are also funded by owners' retirement savings, and 20% operate with cash investments, she said.
BrightStar Care earned $100 million in system-wide sales last year, up from $52 million in 2009. The company projects sales of $175 million in 2011, plus the opening of 86 more locations. Its corporate staff increased to 53 people last year and "because of the [extension of] the Bush tax cuts, we plan to add 15 additional personnel in 2011," Ms. Sun said. She further attributes the company's expansion to a growing preference among seniors for home-based health care rather than relocation to a nursing home or assisted-living facility.
To help prospective franchisees get started, some franchisors have begun offering in-house financing options in recent years. Nadiene Raia said she launched a Money Mailer franchise last September by borrowing roughly $30,000 of the $40,000 total cost from the direct-mail advertiser. The loan includes the option to defer interest-free payments for the first two years.
Ms. Raia had previously been laid off from a publisher position at an alternative weekly newspaper in Sarasota, Fla., and she said she didn't bother to seek out a bank loan because she lacked a track record of owning a business. "For somebody that's looking to get involved in franchising and doesn't have the capital, this is the way to go," she said of the option she chose.
Article by Sarah E Needleman at the Wall Street Journal. 01/12/11[post_title] => Franchise Industry Shows Glimmer of Recovery - WSJ.com [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => franchise-industry-shows-glimmer-of-recovery-wsj-com [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:41 [post_modified_gmt] => 2012-04-11 01:24:41 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=1150 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 1097 [post_author] => 2 [post_date] => 2010-11-19 14:46:13 [post_date_gmt] => 2010-11-19 19:46:13 [post_content] => Franchise organizations today are faced with a serious challenge, to produce more with less. How does your organization manage this issue? Don’t worry, it’s a rhetorical question, one to get the wheels turning. I am sharing 5 strategies below that I have regularly encountered over the years from listening to clients and mapping my own territories. 1. Define your Territories Before they are Sold. This may seem easier said than done but there is nothing worse that knowing you could have squeezed more franchise territories into a market than you did. A market that can handle 3 territories but only contains 2 is a major revenue loss. By proactively creating accurately defined territories, i.e.: 50,000 Owner Occupied Housing Units, you not only portray confidence in a territory’s success based on a standard benchmark, but you also create a demand. If you can create just 1 additional territory to maximize revenue, you win. 2. Utilize the Most Current Internal and External Data. In today’s economy, many major markets are in constant flux so make sure you have access to reliable, up-to-date data. There are multiple sources for updated Census Demographics and Business Data that can prove invaluable to making sure your sites or territories are located effectively to generate expected profits. You likely have internal company data, such as revenue by zip or customer sales data that can help predict future results. Make sure you use it. 3. Do Your Own Site Research. Many Franchise owners count on their brokers to provide site reports around locations they are proposing to you. Brokers often have access to demographic data and mapping services but do you know how up-to-date it is? Isn’t your broker trying to sell or lease a property and make a commission? The cost for choosing the wrong location can cost more than lost sales from that location, and it is a strike against you when other franchise prospects inquire about the success of your concept. 4. Create Territories by Utilizing Specific Geographies. Territories that are defined by specific geographies, such as ZIP codes, counties, or standard Census boundaries are much easier to control and gauge. Data is almost always tied to specific geographic areas and it is much easier to manage expectations with the demographic make-up of those territories. Territories defined by a set of landmarks, like highways and rivers are much more difficult to measure and therefore very challenging to predict success. 5. Maintain Easy Access to Data. With so many tools and resources available to us keeping things organized is extremely important. When it comes to territory data and demographic data it is critical to have easy access to it. If a potential franchise prospect wants to see a breakdown of the territory under consideration you should be in a position to provide it within minutes. This not only saves you valuable time putting it all together but it decreases the possibility for the prospect to continue shopping elsewhere. Data should be easily accessible and transferable which makes it much easier for the client to access it on the other end. GeoMetrx.com is a powerful web-application that will allow you to apply the 5 strategies above. For more information please contact Rich @ 888.848.4436 x4, go to www.geometrx.com or request a demonstration/free trial -- Click Here Stay Grounded, Rich Mithoff [post_title] => 5 Strategies to Maximize your Franchise Sales [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => 5-strategies-to-maximize-your-franchise-sales [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:43 [post_modified_gmt] => 2012-04-11 01:24:43 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=1097 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw )  => stdClass Object ( [ID] => 1065 [post_author] => 2 [post_date] => 2010-08-19 17:46:48 [post_date_gmt] => 2010-08-19 22:46:48 [post_content] => Franchise Companies are growing quickly these days and much of this growth is seen internationally. Now with growth comes growing pains which we all know is a normal part of business. Don't jump to any blind conclusions...when it comes to marketing, site selection and territory mapping, knowing what applications to use and how can be quite a daunting task. With different countries comes different geographies and different data. Take for example the widely known United States five digit ZIP code. Everybody can identify with their home ZIP. On a side note, the ZIP code was introduced in 1963 and ZIP stands for Zone Improvement Plan. The ZIP code is a common geography for Franchisors to define their territories in the States. They are easy to use with demographic data or with your own company data. But when crossing the border north into Canada you will need to find another option. A similar geography in Canada is the Postal Code, a 6-digit code made up of letters and numbers, but they are MUCH smaller. Boundaries for the first three characters of the Canadian Postal Code (known as the FSA or Forward Sortation Area) are most similar in size to US 5-digit ZIP codes. Every country has their own unique geographies...what also compounds the challenge of marketing, site selection and territory mapping is the data. Data is a key component to any marketing and mapping efforts. What are your data sources? Are they reputable? How often are they updated? What is the source? In the US, the dicennial Census takes place every ten years. Currently in process the 2010 Census Data will not be widely available until early 2012 at best. Data providers are still using the 2000 Census and its updates to create current and more "marketing friendly" estimates and projections. Most companies release annual updates and one, our partner PopStats, releases quarterly updates. The Canadian Census is performed every 5 years, with the most recent being 2006. Now, throw in Europe, Asia, Latin America and other regions around the world in and it can get pretty confusing. GeoMetrx has access to most of the more industrialized countries and datasets and they are all capable of accurate site analysis, territory mapping and alignment and other marketing capabilities for the internationally expanding franchise. Stay Grounded, Rich If you are interested in our service, or just want to ask me a few questions regarding international data sources please feel free to call or email. My contact info is below. Rich Mithoff | Geographic Enterprises | 888.848.4436 x4 | firstname.lastname@example.org [post_title] => Is your Franchise Expanding Internationally? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => is-your-franchise-expanding-internationally [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:44 [post_modified_gmt] => 2012-04-11 01:24:44 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=1065 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw )  => stdClass Object ( [ID] => 791 [post_author] => 2 [post_date] => 2010-06-10 14:34:36 [post_date_gmt] => 2010-06-10 19:34:36 [post_content] => I never thought such a simple, logical feature such as viewing data at a ZIP Code level would be such a tremendous benefit to franchise companies. That is a recurring theme I hear on a daily basis, "can you help me create territories by zipcodes based on populations segments of 200,000?" From Junk Removal to Children's Services, Franchise Developers save money and countless hours by creating territories and managing them online. There are a few of these applications out there but I am not aware of any that are web-based and at the price point GeoMetrx is...starting at just $1990 a year. Very well equipped subscriptions are generally less than $5000 a year. How can Franchise Developer use GeoMetrx for Territory Management?
- Import and Export territory structures including geography based (postal-code) or point based (retail stores, home based businesses, hospitals)
- Build new Territories accurately and equitably in just minutes
- Balance Territories based on hundreds of demographic variables (Households, Income, Owner Occupied Housing Units, etc.)
- Create customized territory maps within GeoMetrx or utilize our Google Earth/Maps export
- Minimize travel-times
- Run real time scenarios for potential clients and distribute territory reports to their owners instantly via the web
Some images below will give you a sneak peek into the GeoMetrx Territory Manager (click to enlarge)
[caption id="attachment_798" align="aligncenter" width="425" caption="Territory Manager Interface"] [/caption] [caption id="attachment_793" align="aligncenter" width="425" caption="Google Earth Export"][/caption] [caption id="attachment_794" align="aligncenter" width="425" caption="Balancing Chart"][/caption] Effective territory management is critical to maximize revenue, why limit an are to 3 territories when it can support 4? The cost of leaving a territory on the table is a loss of thousands of dollars. GeoMetrx is the application that can ensure maximum profitability. Don't hesitate to contact me directly with any questions. To schedule a web-demonstration, click here. Stay grounded, Rich Mithoff | 888.848.4436 x4 [post_title] => New and Established Franchises Benefit from the GeoMetrx Territory Manager [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => new-and-established-franchises-benefit-from-research360s-territory-manager [to_ping] => [pinged] => [post_modified] => 2012-04-10 20:24:46 [post_modified_gmt] => 2012-04-11 01:24:46 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.geo-e.com/?p=791 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 3 [filter] => raw ) ) -->