GeoMetrx

A Service of Geographic Enterprises

GeoMetrx Data In Action

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized and […]

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Washington D.C. Original Boundary and Boundary Stones

Washington, D.C. is one of the most unique jurisdictions in our country. The District of Columbia, our nation’s capital, has a population of nearly 660 thousand and encompasses 68.3 square miles. It is situated on the northeast bank of the Potomac River and borders the states of Maryland and Virginia, both of which originally donated […]

GeoMetrx Common Ground News: Volume 4: Issue 2 – Marketing to Millennials

Marketing to Millennials See the newsletter with all graphics at COMMON GROUND VOLUME 4 : ISSUE 1 NEWSLETTER ARCHIVE LINK. Text only version provided below, links only work in the full archived version via the link above. Volume 4 : Issue 2 2015 – Q2 Welcome to Common Ground News In this Issue: * Feature […]

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U.S. Counties – A Brief History and Overview

U.S. Counties – A Brief History and Overview What? There is an association for counties in the U.S.? Yes, it’s true, there is! The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. There are currently 3,069 counties in the U.S. which vary greatly in size, […]

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Changing Demographics – Median Household Income

Changing Demographics – Median Household Income As one of the great Greek philosophers, Heraclitus, said “the only thing that is constant is change.” Demographic data is an excellent example of this profoundly true statement. At GeoMetrx, we update our datasets as often as new data is available. Our census data is updated annually to reflect […]

GeoMetrx Common Ground News: Volume 4: Issue 1 – GeoData Overview

See the newsletter with all graphics at COMMON GROUND VOLUME 4 : ISSUE 1 NEWSLETTER ARCHIVE LINK. Text only version provided below, links only work in the full archived version via the link above. Volume 4 : Issue 1 2015 – Q1 Welcome to Common Ground News In this Issue: * Feature Article – GeoData […]

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Four World Map Perspectives

Everyone naturally sees things from their own personal perspective, and therefore, we are each the ‘center of our own universe,’ right? When it comes to mapping, this could not be truer. When you enter an address in say, Google Maps, what does the tool do? It centers the map on that point, of course! No […]

The Shrinking of the Middle Class in America

The Shrinking of the Middle Class in America Even as the economy is reported to be in ‘recovery’ we continue to hear about the long-term impact of the ‘Great Recession’ on the Middle Class, particularly that it is shrinking. Is it true? Take a look at the data, and it’s hard to disagree. Fewer households […]

Painting Industry – Looking Brighter

Painting Industry – Looking Brighter The painting industry includes businesses primarily involved in applying paint, special coatings and wall coverings to the interiors and exteriors of buildings for both residential and non-residential customers.  As such, the industry is closely tied with overall trends in home improvement and the construction industry. The past five years have […]

Floral Industry – Valentine’s Day Roses

On this day of love, the floral industry is blooming! According to Florint.org (International Floral Organisation), 25% of adults in the U.S. purchased flowers or plants as gifts for Valentine’s Day in 2013. Men outpaced women 2 to 1 on this holiday (64% vs. 36%, respectively). Similar sales levels are expected in 2014. Men give […]