GeoMetrx

A Service of Geographic Enterprises

GeoMetrx Data In Action

Geometrx GIS management tool

How Does a Business Use GIS Data as a Management Tool?

GIS (Geographical Information System) data and business intelligence that integrates is a powerful management tool.  The more data a business compiles, it can give the illusion of a false sense of providing all the answers. Imagine you have one regional sales office that’s under-performing. GIS can give you clues but it can’t completely tell management […]

Geometrx HERE map

HERE Map Accuracy in the Hands of Consumers

HERE makes maps that power a lot of navigation.  Most notably, Garmins are powered by HERE map data.  Currently, they are creating a map that will power automated driving. They still have customers who need a highly accurate, navigable map; one that can provide very accurate, turn-by-turn directions.  In order to develop turn-by-turn directions, the […]

Geometrx best retail location

How to Find the Best Retail Location

It takes almost as much work scoping out the best location for a retail store, as it does to source out suppliers, and design and build an effective selling environment. Many experts recommend that efforts focused on finding the best retail location will provide the highest financial returns. Once entrepreneurs realize that location is the […]

Geometrx, sales territories

How Quotas Affect Sales Territories

In a perfect world, planning sales territories and setting quotas should be a simple endeavour, but in this ever changing world this can be quite complicated. As a company grows and geographical areas develop, quotas and sales goals also have to develop. The onslaught of changing information can be difficult to keep on top of […]

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

Boundary-Stone-NE2-Street-View-v2

Washington D.C. Original Boundary and Boundary Stones

Washington, D.C. is one of the most unique jurisdictions in our country. The District of Columbia, our nation’s capital, has a population of nearly 660 thousand and encompasses 68.3 square miles. It is situated on the northeast bank of the Potomac River and borders the states of Maryland and Virginia, both of which originally donated […]

GeoMetrx Common Ground News: Volume 4: Issue 2 – Marketing to Millennials

Marketing to Millennials See the newsletter with all graphics at COMMON GROUND VOLUME 4 : ISSUE 1 NEWSLETTER ARCHIVE LINK. Text only version provided below, links only work in the full archived version via the link above. Volume 4 : Issue 2 2015 – Q2 Welcome to Common Ground News In this Issue: * Feature […]

uk-england-map

U.S. Counties – A Brief History and Overview

U.S. Counties – A Brief History and Overview What? There is an association for counties in the U.S.? Yes, it’s true, there is! The National Association of Counties (NACo) is the only national organization that represents county governments in the United States. There are currently 3,069 counties in the U.S. which vary greatly in size, […]

Median-Household-Income-2000-2010-2014

Changing Demographics – Median Household Income

Changing Demographics – Median Household Income As one of the great Greek philosophers, Heraclitus, said “the only thing that is constant is change.” Demographic data is an excellent example of this profoundly true statement. At GeoMetrx, we update our datasets as often as new data is available. Our census data is updated annually to reflect […]

GeoMetrx Common Ground News: Volume 4: Issue 1 – GeoData Overview

See the newsletter with all graphics at COMMON GROUND VOLUME 4 : ISSUE 1 NEWSLETTER ARCHIVE LINK. Text only version provided below, links only work in the full archived version via the link above. Volume 4 : Issue 1 2015 – Q1 Welcome to Common Ground News In this Issue: * Feature Article – GeoData […]