Category Archives: GeoMetrx Data In Action

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absorbable hemostatic powder consisting of Microporous Polysaccharide Hemospheres (MPH®), Medafor's patented blood clotting technology, derived from purified plant starch. Usage of the product begins clotting the blood on contact, accelerating the body’s natural processes. Hospitals will occasionally administer a bleeding time test prior to certain surgical procedures. If a patient is not suffering from a bleeding disorder, the test generally takes less than ten minutes. Ten minutes, however, is a long time to bleed on the operating table, which helps emphasize both the importance and the popularity of this breakthrough product in a surgical environment. According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, “the United States market for surgical hemostats, internal tissue sealants and adhesion barriers will grow strongly, reaching a total of $1.7 billion by 2016. In particular, the market for combination surgical hemostats will grow at an average of nearly 15 percent per year.” Medafor is well-positioned in this market, and with its continued excellence, and focus on marketing and business strategy development, the company is expected to continue increasing its market share in this high growth industry. Currently, Medafor has a growing team of over 120 independent sales representatives in the United States and an equally impressive distribution network around the world. By joining forces with GeoMetrx, Medafor has put our online application to use to optimize its sales territories. Optimizing sales territories creates many efficiencies including territory alignment, elimination of overlap, minimized travel time, balanced workload, increased productivity and much more. Another valuable feature offered by GeoMetrx is the ability to upload and assimilate a company’s proprietary data. Medafor is taking full advantage of this opportunity as well and can now aggregate, compare, rank and map its own customer data, in addition to utilizing the many other strategic planning benefits of visualizing one's own data. Medafor team members, Neil Hauger, Shawn Perry, and Joe Schmitzer, recently traveled to Bend, Oregon to meet with GeoMetrx’s Rich Mithoff and Patrick O’Neill for a custom training session of our online mapping application. During their visit, they experienced the scenic beauty and charm of this small town that has become an international mecca for outdoor enthusiasts. They wrapped up their stay with a visit to one of Bend’s many microbreweries, 10 Barrel Brewing Company. Cheers and welcome to the family! [post_title] => Customer Spotlight: Medafor, Inc. [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => customer-spotlight-medafor-inc [to_ping] => [pinged] => [post_modified] => 2012-09-07 16:47:26 [post_modified_gmt] => 2012-09-07 21:47:26 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4509 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [20] => WP_Post Object ( [ID] => 4500 [post_author] => 5 [post_date] => 2012-09-04 15:12:05 [post_date_gmt] => 2012-09-04 20:12:05 [post_content] => Health Insurance Ownership - Heat Map The Health Insurance Industry continues to be a major topic of discussion in the U.S., particularly with the passing of the Patient Protection and Affordable Care Act (“Obama Care”).  Despite the challenges faced by this industry and the continued rocky road toward economic recovery, the industry is holding its own.  According to S&P, the 2012 Outlook for this sector is stable, “…reflecting our belief that industry risk is moderating, business conditions have improved, and health insurers' financial fundamentals are now relatively strong.” Current ownership of medical, health and hospital insurance is displayed in the map below by percentage of the U.S. Adult Population (18+). Areas of the least coverage are shown in red, while those with the greatest coverage are shown in green. Health insurance coverage is only part of overall health care spending.  Each month, the Altarum Institute releases its HealthCare Spending Brief. The most recent publication reveals the following findings based on data collected through June 2012: • Hospital spending was $910 billion seasonally adjusted annual rate (SAAR) and represented 32% of total health spending • Physician and clinical services spending was $547 billion, remaining at 19% of total health spending • Prescription drug spending was $281 billion, 10% of total health spending • Nursing home and home health spending combined were $230 billion, 8% of total health spending. • Spending on personal health care goods and services accounted for 84% of total health spending (other major components include public health, research, construction, and net cost of private insurance) What do these figures mean? According to the Washington Post, health care spending in the last two years has been slow, much slower than in previous decades. Take a look at health care spending for June 2012 vs. June 2011, showing a continued decline in overall growth. For more information on how to obtain access to GeoMetrx datasets, contact us today at 1.888.848.4436. [post_title] => Health Insurance Ownership - Heat Map [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => health-insurance-ownership-heat-map [to_ping] => [pinged] => [post_modified] => 2012-09-06 15:12:14 [post_modified_gmt] => 2012-09-06 20:12:14 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4500 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [21] => WP_Post Object ( [ID] => 4327 [post_author] => 5 [post_date] => 2012-07-31 10:08:10 [post_date_gmt] => 2012-07-31 15:08:10 [post_content] => GeoMetrx Data in Action: Train Travel  Heat Map Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand. Below is a heat map depicting Domestic Railroad Travel, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the light yellow to dark green areas. For more information on how to obtain access to these datasets, contact us today at 1.888.848.4436. [post_title] => Train Travel Heat Map [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => train-travel-heat-map [to_ping] => [pinged] => [post_modified] => 2012-08-03 09:47:58 [post_modified_gmt] => 2012-08-03 14:47:58 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4327 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [22] => WP_Post Object ( [ID] => 4168 [post_author] => 5 [post_date] => 2012-07-17 11:15:23 [post_date_gmt] => 2012-07-17 16:15:23 [post_content] => Online Shopping – How Widespread is it? There is little evidence in America, and even the world for that matter, that we will outgrow this computer and Internet fad-thingy.  Instant and constant access to information has changed, and continues to change, the way we live our lives both personally and professionally. One of the many offshoots of the Internet has been the development of online shopping. Online shopping is the modern version of the age-old mail order services that gave rise to such industry giants as Sears Roebuck. If you are scratching your head and saying “Sears and who?,” you are likely a member of the younger generation! Sears not only had a thriving mail order business, but also established itself as a brick and mortar retail giant across the land, becoming the largest retailer in the U.S.  by the mid-20th century. While many of us in the older generation mourn the loss of the Sears’ catalogs, they really haven’t disappeared… they’ve just morphed into electronic catalogs. Harris Interactive, a leading custom market research firm, conducted an online poll in the fall of 2010, measuring the amount of time spent doing various activities online.  Nearly one-quarter of adults (24%) reported they have increased the amount of time they spend shopping online. The poll also revealed the increasing amount of influence online reviews and opinions shared through social media have on people’s decisions. But will all of this really make physical stores obsolete? For years Sears Roebuck thrived in both its mail order and retail store businesses. One of the biggest changes affecting Sears, was not the advent of online shopping, but rather the mass migration of Americans moving out of city centers and into vast sprawling suburban regions in the post WW2 era. Businesses are constantly adapting to the changing needs and interests of their consumers. Online shopping is the latest revolution, but many believe it can and will continue to exist alongside traditional shopping outlets. Today’s retail giants such as Walmart and Target, tailor their services to meet the needs of both arm-chair shoppers and hands-on shoppers. Take a look at the heat map below of the penetration of online shopping in the U.S. generated from one of our many databases in GeoMetrx. While online shopping clearly has a presence, and more strongly in some areas, it doesn't appear as if retail businesses are going to be boarding up their storefronts any time soon. [post_title] => Online Shopping - Heat Map Data [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => online-shopping-heat-map-data [to_ping] => [pinged] => [post_modified] => 2012-07-18 11:15:35 [post_modified_gmt] => 2012-07-18 16:15:35 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4168 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [23] => WP_Post Object ( [ID] => 3965 [post_author] => 5 [post_date] => 2012-07-03 11:00:55 [post_date_gmt] => 2012-07-03 16:00:55 [post_content] => GeoMetrx Data in Action: Domestic Travel Our GeoMetrx online mapping application excels in creating rich demographic reports, demographic mapping, aligning & mapping sales or franchise territories, performing market analysis, retail site selection and much more. You can use our available current year demographic datasets or upload your own company data to aggregate, compare, rank and map data on demand.   Our extensive travel industry data includes the following categories: • Domestic Travel (Traveled Last Year; 11+ Roundtrips) • Mode of Travel (Boat/Ship; Bus; Car; Plane; Railroad; RV; Other-Truck) • Cruise Ship – Areas Traveled (multiple locations) • Foreign Travel – Country Visited (multiple countries) • Foreign Travel – Reason for Trip (multiple options • Travel Agent Services Used • Hotel/Motel – Stay; Loyalty Program • Average Spent • Travel Preferences (Organized Activities; Prefer Travel Abroad; Prefer    Travel Domestic; Prefer Different Location Every Trip; and more) • Business Establishment Data and Retail Potential (Travel Services;    Hotels and Other Accomodations) Below is a heat map of the point of origin of domestic travelers last year, generated from our GeoMetrx mapping application. The data is depicted at the county level and population percents increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential. [post_title] => Domestic Travel Heat Map [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => domestic-travel-heat-map [to_ping] => [pinged] => [post_modified] => 2012-06-04 16:04:55 [post_modified_gmt] => 2012-06-04 21:04:55 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3965 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [24] => WP_Post Object ( [ID] => 4034 [post_author] => 5 [post_date] => 2012-06-19 14:00:50 [post_date_gmt] => 2012-06-19 19:00:50 [post_content] => GeoMetrx Data in Action: Pest Control It’s certainly been a warmer than average spring across much of the U.S., and add to that a mild winter for much of the country as well, and you have ideal conditions for a very buggy summer.  According to Ron Harrison, an entomologist with Orkin, “the mild winter in most areas did not kill many of the pests or reduce their populations, and then the real warm spring, which we're experiencing, has triggered their development” (source: weather.com). A survey of more than 1,300 homeowners, conducted by Home Team Pest Defense, a residential pest control company, found that 84% of homeowners have had pest problems in the last year, and just over half (51%) think it is essential to use professional pest control services (source: PCTOnline.com). The survey also reported that while 54% of homeowners attempted to treat pest problems on their own, over two-thirds of those were unable to completely resolve their issues. When looking for a pest control company, the top two priorities cited by homeowners are a company that guarantees its work (95%), and the use of treatments that are not harmful to children and pets (80%). Bugs and critters are everywhere, affording pest control companies the opportunity to establish businesses throughout the country. Warmer climates, as well as highly populated areas, reveal a higher demand for the use of professional exterminators and pest control services. The heat map below, from GeoMetrx, depicts the usage of these services in the U.S. (lower 48 states).  GeoMetrx can also yield competitor locations and help pest control franchisors to establish, develop and maintain strategically aligned franchise territories. [post_title] => Pest Control Heat Map [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => pest-control-heat-map [to_ping] => [pinged] => [post_modified] => 2012-06-17 13:55:43 [post_modified_gmt] => 2012-06-17 18:55:43 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=4034 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [25] => WP_Post Object ( [ID] => 3899 [post_author] => 5 [post_date] => 2012-06-05 10:30:46 [post_date_gmt] => 2012-06-05 15:30:46 [post_content] => U.S. Child Population Density Map Children's interests are broad. Parents are constantly looking for new avenues of exploration to fuel their offsprings' natural inquisitiveness and enthusiasm. With the large variety of children's enrichment franchise opportunities currently available, a thorough market analysis can help determine which activities are abundant in a market and which are lacking a substantial presence. As this industry continues to burgeon, introducing new and innovative services for children is limited only by one's imagination. Below is a density map of the population count of children (ages 0-17) in the lower 48 states generated from our GeoMetrx mapping application. The population counts increase from the lighter to darker areas. Demographic data, such as population density, combined with competitive business data is an extremely useful resource for determining market potential. Successful franchisors utilize these data and mapping tools to create highly refined territories, which is important in both sparsely and densely populated areas. The location of competitors can be overlaid on the map and enhanced by distance and drive-time radiuses. Being able to visualize data geographically, rather than merely presented in tables and charts, allows for a greater understanding of market opportunities and risks. [post_title] => U.S. Child Population Density Map [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => u-s-child-population-density-map [to_ping] => [pinged] => [post_modified] => 2012-06-01 15:50:15 [post_modified_gmt] => 2012-06-01 20:50:15 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3899 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) [26] => WP_Post Object ( [ID] => 3723 [post_author] => 5 [post_date] => 2012-05-22 08:13:40 [post_date_gmt] => 2012-05-22 13:13:40 [post_content] =>
GeoMetrx Data In Action: Public Transportation
  Each month the American Public Transportation Association (APTA) publishes the Transit Savings Report. This report calculates the average monthly savings for individuals in a two-person household who ride public transportation instead of driving a car. The report factors in the costs of owning a vehicle, the national average gas price, the national unreserved monthly parking rate, and the average cost of a monthly public transit pass. The most recent report released on May 10, 2012 indicates the usage of public transportation can save, on average, $823 this month, which adds up to $9,880 annually. That’s some big savings for those who are able to take advantage of the opportunity. Taking the train or bus to work is much easier to manage for residents in densely populated cities such as New York, Chicago and San Francisco. In many other metro areas, utilizing public transportation requires more careful planning and for many the cost savings are not worth the headache. The map below depicts the percent of adults (U.S. Pop 18+) who have used public transportation in the last 30 days. According to the APTA:      •  In 2011, Americans took 10.2 billion trips on public transportation      •  35 million times each weekday, people board public transportation      •  Public transportation is a $54 billion industry that employs more than 400,000 people      •  Access to bus and rail lines reduces driving by 4,400 miles per household annually      •  Americans living in areas served by public transportation save 785 million hours in travel         time and 640 million gallons of fuel annually in congestion reduction alone The need for additional and improved public transportation in America is fueled by rising gas prices, increasing population, and congested roadways. Our collective desire to be more conscious of our impact on the environment also plays a role in many public policy debates. What local public transportation initiatives are present in your market? Is your local and state government doing enough, too much or do they have it just about right? [post_title] => Public Transportation: The Savings Add Up [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => public-transportation-the-savings-add-up [to_ping] => [pinged] => [post_modified] => 2012-05-24 08:13:58 [post_modified_gmt] => 2012-05-24 13:13:58 [post_content_filtered] => [post_parent] => 0 [guid] => http://geometrx.com/?p=3723 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) -->