GeoMetrx

A Service of Geographic Enterprises

Retail Site Location Mapping

What is Location Based Services Ecosystem?

In its truest essence, any service or feature that is provided by real time geo data, obtained from someone’s device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of LBS. Geo-Data It refers to the manipulation of geographic data in a computerized system and networks for […]

Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space – how can you hit the target if you can’t even see it?  Retail trade area analysis helps businesses […]

How Big Data Allows Retailers to Pick the Best Location?

In today’s retail industry, location-based services play a pivotal role in the success of the retail business. Most retail companies still have 94% of their business in physical stores, and their location determines whether they succeed or flop. The scene of the retail industry is changing. Nowadays, retailers do not just want to know where […]

Retail Site Selection Based on Consumer Mobile Data

Very few brick-and-mortar outlets appear willing to sit idly by as online shopping infringe on their sales.  Reinvestment and expansion are both viable options for improving the bottom line.  Many retailers have invested $13 billion in enhancing their spaces, according to a report by the Association for Retail Environments. While some retailers are working to […]

Important Factors to Retail Site Location

Marketing theory is based on five pillars known as the five P’s of Marketing. One of the pillars is Place.  Place means the area of availability of your products and services. The location site of your retail outlet is a critical factor.   The location of your retail store represents a lot of things including your […]

Smaller Stores are In; Larger Stores are Out

Changing trends, and buying behaviors of customers are compelling retail owners to focus on every little demand of their customers. In the past-paced life of the 21st century, trends have been replaced by fads. Retailers need to focus on each and every request of the customer, and address concerns immediately so as not lose their […]