GeoMetrx

A Service of Geographic Enterprises

Territory Mapping

What is Sales Territory Balancing?

Balancing the territory of an organization has many contributing factors. For a brand or business to be successful, its territories need to be able to offer future sales potential to the business development team. As the region is established, it is essential to have some economic stability that will further allow sales to compete with […]

Merging Big Data With Mapping to Find Territories

Many Organizations with an outside sales team organized into sales territories can utilize the big data generated daily to construct equitable sales territories. Mapping can afford management the opportunity to strike a balance between splitting territories into equal areas and to build practical sales territories for each salesperson on the team. The solution may not […]

Sales Territory Management Best Practices

Many businesses assign their sales team to specific territories. A territory may or may not be a well-thought-out area designated to a team member. Without data, sales managers are managing from their gut instinct on what makes a territory “fair” or “profitable.” If the objective is to maximize sales within each area, you need to […]

Organizing Sales Territories Based on End of Year Numbers

Many companies with a sales team understand the importance of creating a compelling sales territory plan to increase productivity.  Developing a sales territory plan can prevent the overlap of territories between sales reps.  This organization of sales territories ensures that the sales team does not compete against each other in acquiring new customers or duplicating […]

Sales Territory Mapping Using Zip Codes

Businesses using sales territory mapping can more easily identify area trends, create sales territories, or report sales performance by geography. ZIP Codes have become more than a string of numbers placed on an envelope to speed up delivery.  Though it was unintended, the use of ZIP Codes in sales and marketing applications, internet technology, data […]

How Quotas Affect Sales Territories

In a perfect world, planning territories and setting sales quotas should be a simple endeavor, but in this ever-changing world, it can be quite complicated.  As a company grows and geographical areas develop, quotas and sales goals also have to develop. The onslaught of changing information can be difficult to keep on top of and […]

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]

Know Your Boundaries

Territory management is a vital part of any business. Without a proper strategy, you will be risking low sales, high financial waste, and eventually, put your business in jeopardy. However, by taking the following tips into consideration, any company can draw up a practical plan for success. 1.  Draw Boundaries That Work For You To […]

The Benefits of Good Sales Territory Design

What is a sales territory? It’s a geographical area of customers, or potentials, assigned to a salesperson, branch or retailer. There are a number benefits to a good sales territory design: Enhanced customer coverage A reduction in travel time and selling costs More equitable rewards Sales force evaluation Increased sales Increased morale Start by determining […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]