GeoMetrx

A Service of Geographic Enterprises

Territory Mapping

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]

Know Your Boundaries

Territory management is a vital part of any business. Without a proper strategy, you will be risking low sales, high financial waste, and eventually, put your business in jeopardy. However, by taking the following tips into consideration, any company can draw up a practical plan for success. 1.  Draw Boundaries That Work For You To […]

The Benefits of Good Sales Territory Design

What is a sales territory? It’s a geographical area of customers, or potentials, assigned to a salesperson, branch or retailer. There are a number benefits to a good sales territory design: Enhanced customer coverage A reduction in travel time and selling costs More equitable rewards Sales force evaluation Increased sales Increased morale Start by determining […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]

Geometrx GIS management tool

How Does a Business Use GIS Data as a Management Tool?

GIS (Geographical Information System) data and business intelligence that integrates is a powerful management tool.  The more data a business compiles, it can give the illusion of a false sense of providing all the answers. Imagine you have one regional sales office that’s under-performing. GIS can give you clues but it can’t completely tell management […]

Geometrx - ZIP+4, ZIP code

ZIP Code History & How Does ZIP+4 Effect Direct Mail?

The USPS (United States Postal Service) utilizes ZIP codes as a part of the postal addresses. The purpose of using these ZIP codes is to speed up the direct mail distribution process even with the existence of a massive number of residential and commercial addresses. The term ZIP is the acronym for Zonal Improvement Plan […]

Geometrx sales territory mapping

Identifying the Best Prospects in a Sales Territory

Key stats about sales productivity: 2/3 of sales reps fail to reach their annual sales quota goal (Aberdeen) Most sales reps spend more than 50 full days away from core selling activities each year (Domo) 80% of sales occur between the 2nd and 5th call, but only 20% of sales reps even make it to a […]

Geometrx HERE map

HERE Map Accuracy in the Hands of Consumers

HERE makes maps that power a lot of navigation.  Most notably, Garmins are powered by HERE map data.  Currently, they are creating a map that will power automated driving. They still have customers who need a highly accurate, navigable map; one that can provide very accurate, turn-by-turn directions.  In order to develop turn-by-turn directions, the […]

Geometrx - franchise financing

Financing to Grow a Franchise

If you are a business owner who wants to franchise, and financing is a top priority, there are a number of ways to obtain franchise financing. Before heading off to the traditional bank, you may want to consider other sources. Recently we spoke with La Mancha Sims, Managing Director for Triton Business Group Inc., on […]

GeoMetrx Data Helps Renters Warehouse Create Better Performing Territories

Interview with Shawn Helin, Franchise Business Development, with Renters Warehouse Renters Warehouse is a residential property management company that works with both homeowners and investors with rental properties. Renters Warehouse markets a property using their proprietary software system. Tenants apply to move into the property. The system qualifies them before ultimately executing the lease agreement […]