GeoMetrx

A Service of Geographic Enterprises

Territory Mapping

Geometrx - franchise financing

Financing to Grow a Franchise

If you are a business owner who wants to franchise, and financing is a top priority, there are a number of ways to obtain franchise financing. Before heading off to the traditional bank, you may want to consider other sources. Recently we spoke with La Mancha Sims, Managing Director for Triton Business Group Inc., on […]

GeoMetrx Data Helps Renters Warehouse Create Better Performing Territories

Interview with Shawn Helin, Franchise Business Development, with Renters Warehouse Renters Warehouse is a residential property management company that works with both homeowners and investors with rental properties. Renters Warehouse markets a property using their proprietary software system. Tenants apply to move into the property. The system qualifies them before ultimately executing the lease agreement […]

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

GeoMetrx , franchise mapping

Types of Franchise Territory Agreements

As a business owner, especially one with a successful business plan and execution, the possibility of franchising will always present itself. Deciding to go into a franchise agreement does not work out the same for everyone. Franchise agreements grant a franchisee the right, for a fee, to operate a single franchised business, pursuant to the […]

What are the Most Common Mistakes Franchisors Make in Defining Territories?

Territorial issues are one of the main areas in which disputes arise, and in an exclusive territory franchise agreement there are often good grounds for franchisees to jump up and down. (1) Inefficient Methods of Defining Territories One dimensional territory methods, such as a radius of a number of miles, driving time, or a territory […]

Tips for Successfully Franchising Your Business

Franchising is a great way to grow a business. There are generally 3 reasons why a business would franchise. Time, People and Money Capital. A business can expand using other people’s money without equity or debt. The franchisee is responsible for the entire start up investment. They sign the lease, hire staff, and working capital […]

Painting Industry – Looking Brighter

Painting Industry – Looking Brighter The painting industry includes businesses primarily involved in applying paint, special coatings and wall coverings to the interiors and exteriors of buildings for both residential and non-residential customers.  As such, the industry is closely tied with overall trends in home improvement and the construction industry. The past five years have […]

Floral Industry – Valentine’s Day Roses

On this day of love, the floral industry is blooming! According to Florint.org (International Floral Organisation), 25% of adults in the U.S. purchased flowers or plants as gifts for Valentine’s Day in 2013. Men outpaced women 2 to 1 on this holiday (64% vs. 36%, respectively). Similar sales levels are expected in 2014. Men give […]

2014 Franchise 500 Ranking

The 35th annual Franchise 500, compiled by Entrepreneur.com  reveals the top performers in franchising for 2014. Jumping to the number one spot is Anytime Fitness, a 24-hour gym franchise. The company was ranked #6 in 2013, a remarkable climb considering it first opened its doors in 2002. Based in Minneapolis, the company now has nearly […]