Location, Location, Location – you hear it all the time. Is location important to your business? If your customers come to you then absolutely YES! Location can mean the difference between success and failure.
One of the many factors to consider when choosing the right location is knowing how your customers will get to you. Will they travel by car, public transportation or on foot? Will the goods you provide be dependent on their mode of transport? Will foot traffic bring you more customers? The answers to questions like these will be different for every business.
A nifty little website, called Walk Score, can assist you in your location decision based on how your customers will get to you. A ‘Walk Score’ is a number between 0 and 100 that measures the walkability of any address. Here is the scale:
Walk Score® Description
90–100 Walker’s Paradise — Daily errands do not require a car.
70–89 Very Walkable — Most errands can be accomplished on foot.
50–69 Somewhat Walkable — Some amenities within walking distance.
25–49 Car-Dependent — A few amenities within walking distance.
0–24 Car-Dependent — Almost all errands require a car.
Understanding your customers, who they are, where they are and how they conduct their business will enhance your bottom-line. Mapping your business trade area means mapping your success.