Available Datasets

If you don’t see exactly what you need, please ask.  We can supply and load custom datasets too.

Core Demographic Data (Census 2010, Current Year Estimates, and 5-Year Projections) – 300+ updated and projected core demographic variables covering five broad topic areas: population, households, income, labor force, and dwellings.

Business Location Data – This location data is ideal for competitive analysis, understanding market opportunities and evaluating market dynamics. Sourced from D&B®, the world’s most trusted source of sales and marketing solutions, all D&B information is powered byDUNSRightTM, D&B’s Quality Process which gives you the insight you need to avoid duplication, better target prospects and increase the profitability of marketing lists.This data is updated quarterly and provided down to 6-digit NAICS.

Business Summary Data – Employee and Establishment counts at 4 digit NAICS by Industry.

Crime Index Data – This report provides indexed crime data for your geography. It provides indexes for assault, burglary, larceny, motor vehicle theft, murder, personal crime, property crime, rape and robbery. It also provides an index for total crime in the area.

Chain Store Locations & Data – Chain  Store locations and data.  Individual locations can be displayed on maps and listed in reports.  Logos have been preloaded and can be displayed for the top Category Killer Store brands.  When clicked, store-specific ‘Flash Reports’ are generated at individual store locations on the map.  Categories include; Category Killers, Convenience Stores, Departments Stores, Discount Department Stores, Drug Stores, General Merchandise/Dollar Stores, Health & Beauty Care Stores, Home Center/Hardware Stores, Home Furnishing Stores, Supermarkets, & Value-priced Apparel Stores.

Climate Data includes temperature, precipitation, degree-days, and air quality measures.  Derived from an extensive analysis of historical climatology data, this database provides a detailed view of local climate – down to the block group level.  Raw numbers and comparative indexes are provided.

College & University Locations and Data – locations and data for 6,800+ colleges and universities across the US.  The database includes all two and four-year colleges and universities, trade schools, and professional schools in the United States: name, address, institution type, degrees offered, total enrollment, and undergraduate enrollment).  The locations are accessible via Tactician Desktop or Online for: displaying on maps; generating standard location reports; and generating location-based Flash Reports by clicking on the location on the map.

Consumer Attitude Data - Based on the latest “doublebase” Simmons Market Research Bureau (SMRB) surveys, these consumer attitude databases offer insight into the attitudes and preferences of consumers toward 400+ products, services, activities, interests, and media alternatives.  Categories include:  Automobiles, Fashion/Apparel, Finance & Insurance, Food, General, Health/Diet, Internet, Media, Pharmaceuticals, Product Placement, & Shopping.

Consumer Behavior Data - Based on the latest “doublebase” Simmons Market Research Bureau (SMRB) surveys, these consumer behavior databases offer insight into the consumption patterns and preferences of consumers for in excess of 2,100 products, services, activities, interests, and media alternatives.  Categories include: Alcoholic Beverages, Apparel, Automotive, Banking/Finance, Beverages, Cable Television, Charitable Contributions, Collectibles, Computers & Technology, Family Restaurants, Fast Food/Drive-In Restaurants, Fitness & Sports, Food, Gambling, Games & Toys, Grocery Shopping, Health & Medical, Health Products, Home Furnishings, Home Improvement, Household Appliances, Insurance, Lawn & Garden, Leisure Activities & Interest, Media Quintiles, Medical, Pets, Radio Dayparts, Reading, Sports, Telephone, Television Dayparts, & Travel.

Consumer Expenditure Data – includes most major household expenditures in a multi-level hierarchical classification. Expenditures can be expressed either as aggregate expenditure or per household expenditure.  Variables are available in raw numbers, percentages, and indices. Variable categories include: Total Expenditure, Food and Beverages, Shelter, Utilities, Household Operations, Household Furnishings/Equipment, Apparel, Transportation, Health Care, Entertainment, Personal Care, Reading, Education, Tobacco Products, Miscellaneous Expenses, Cash Contributions, Personal Insurance, & Gifts.

Crime Risk Data a series of standardized indexes for a range of serious crimes against both persons and property.

Financial Advisors, Planners, and Consultants Locations and Data office locations and data for 32,000+ Financial Advisors, Planners, and Consultants across the US.  The locations are accessible via Tactician Online for: displaying on maps (by major Company); generating standard location reports; and generating location-based Flash Reports by clicking on the location on the map.

Full Service Restaurant (FSR) Restaurant Locations Data - sourced from the NPD ReCount database, this census of 500,000+ commercial restaurant locations across the US includes both chains and independents. Restaurants are categorized by service type and food specialty within QSR and FSR segments.  FSR restaurant locations are offered for 5 restaurant categories (see below).  Data for each individual restaurant includes: distance of each location from your site; restaurant name; full address information; sales volume; number of employees; number of locations (for chains); and chain type (major, mid-size, independent, etc.).  FSR restaurant categories and sub-categories include:

Casual Dining:

  • Asian
  • Bar & Grill
  • Bar & Grill (chain restaurants only)
  • Bistros & Inns
  • Mexican
  • Mexican (chain restaurants only)
  • Pizza
  • Seafood
  • Steak/Rib
  • Italian
  • Ethnic (non Italian restaurants)
  • Other Ethnic

Fine Dining:

  • All Fine Dining Restaurants

Family Dining:

  • Barbecue
  • Buffet/Grill
  • Cafeteria/Truck Stop
  • FSR: Family Style
  • FSR: Family Style (chain restaurants only)
  • Salad/Soup

Unclassified FSR Restaurants:

  • Grille/Grill
  • Cafe
  • All Other Restaurants

Home Value, Size, & Activity Data – indicators of updated home values, home size (square footage), price volatility, and home sales activity, categorized by Single Family Residences and Condominiums.  The data are reported by ZIP Code and are updated on a quarterly basis (Note: these data are only available at the ZIP Code level).

  • Medium Sales Price
  • Medium Home Value
  • Number of Sales
  • Medium Square Footage
  • Price per Square Foot
  • Change in Price from Prior Year
  • Medium Loan Amount
  • Medium Assessor Value
  • Price Index
  • Loan Amount to Sales Amount Ratio
  • Sale Amount to Assessed Value Ratio

High Volume Independent Drug Store Locations & Data – High Volume Independent Drug Store locations and data. Individual locations can be displayed on maps and listed in reports. When clicked, store-specific ‘Flash Reports’ are generated at individual store locations on the map.

High Volume Independent Restaurant Locations & Data – High Volume Independent Restaurant locations and data.  Individual locations can be displayed on maps and listed in reports. When clicked, restaurant-specific ‘Flash Reports’ are generated at individual restaurant locations on the map.

Insurance Agent Locations and Data – office locations and data for 188,000+ insurance agents across the US.  The agent locations are accessible via Tactician Online for: displaying on maps (by major Insurance Company); generating standard location reports; and generating location-based Flash Reports by clicking on the agent location on the map.

US Major Mall Locations and Data details on over 4,000 major US shopping centers and malls.  Includes centers of 225,000 square feet and above in size, as well as lifestyle/specialty centers of 100,000 square feet plus.

Market Change / Growth Indicators – indicators of the change, volatility, and churn in a market: counts of New Movers, New Homeowners, and New Businesses by ZIP Code, during the last 12 months (Note: these data are only available at the ZIP Code level).

MOSAIC™ Lifestyle Segment Data – classifies neighborhoods into distinct lifestyle segments based on their demographic and socioeconomic composition (sixty-two segments presented as twelve separate groups).

Nationwide Carrier Route Boundaries (Tele Atlas) - Tele Atlas’ Postal Carrier Route Boundaries include nationwide ZIP Code Boundaries and provide the most up-to-date cartographic representation of delivery by USPS mail carriers. The product includes all valid USPS carrier route types and reflects changes that have occurred within the preceding quarter. When combined with demographic data, Tele Atlas’ Carrier Route Boundaries become a powerful tool for defining target market areas. Demographic Add-On Package Required for Demographic Reporting by carrier Route geographies.

Premium Telco Wire Center Boundariesa location, usually a building, containing telephone-switching equipment, with boundary representations of the area served by each wire center as well as switch points to denote the actual location of the switching equipment.  Created from industry-standard source data and supplemented with information from state tariffs, Premium Wire Center Boundaries offer the most up-to-date wire center boundary information available.

Quick Service Restaurant (QSR) Restaurant Locations Data - sourced from the NPD ReCount database, this census of 500,000+ commercial restaurant locations across the US includes both chains and independents. Restaurants are categorized by service type and food specialty within QSR and FSR segments.  QSR restaurant locations are offered for 4 restaurant categories (see below).  Data for each individual restaurant includes: distance of each location from your site; restaurant name; full address information; sales volume; number of employees; number of locations (for chains); and chain type (major, mid-size, independent, etc.).  QSR restaurant categories and sub-categories include::

Sandwich/Mexican:

  • Bakery Sandwich & Snack
  • Deli
  • Hamburger
  • Hot Dog
  • Mexican (all restaurants)
  • Mexican (chain restaurants only)
  • Roast Beef
  • Subs
  • Other Sandwich

Specialty:

  • Asian
  • Chicken
  • Pizza/Italian
  • Pizza/Italian (chains restaurants only)
  • Seafood

Snacks:

  • Bagel
  • Donut
  • Frozen Sweets
  • Gourmet Tea/Coffee
  • Gourmet Tea/Coffee (Chains Only)
  • Juice/Smoothie

Other QSR Restaurants

Retail Locations Data – details on over 225,000 retail locations across 12 retail categories.  Depending upon the category, variables include: distance of each location from your site; store name, address, total sales, parent company, number of employees, and more.  Retail categories include:

  • Chain Category Killer Locations (34,500+ locations)
  • Chain Convenience Store Locations (66,300+ locations)
  • Chain Supermarket Locations (30,100+ locations)
  • Chain Discount Department Store Locations (9,600+ locations)
  • Chain Drug Store Locations (24,900+ locations)
  • Chain Health and Beauty Store Locations (11,700+ locations)
  • Chain Department Store Locations (6,200+ locations)
  • Chain Discount Apparel Store Locations (14,600+ locations)
  • Chain Home Furnishing Locations (17,700+ locations)
  • Chain General Merchandise/Dollar Store Locations (18,900+ locations)
  • Chain Home Center / Hardware Store Locations (5,900+ locations)
  • High Volume Independent Restaurant Locations (5,700+ locations)
  • Single Unit Supermarket Locations (6,500+ locations)
  • High Volume Independent Drug Store Locations (8,300+ locations)

Shopping Center and Mall Locations and Data – details on over 25,000+ US retail centers: shopping centers and malls over 100,000 sq. ft,; supermarket anchored centers under 100,000 sq. ft.; and big box free standing discount stores (data sets are also available for 4,200+ retail centers with GLA > 250,000 sq. ft.).  Shopping Center and Mall location data sets include:

  • Basic Location Data Set – includes center name and address, construction status, and center GLA.
  • Detailed Facility Data Set – includes center name and address, construction status, type, positioning, REIT, shape, expansion sq. ft., GLA total, GLA anchors, number of stores, anchors, vacancy, levels, hours, enclosed / strip, food court, mixed use, parking spaces, owner name / contact information, leasing name / contact information, and management name / contact information, and individual anchor names and GLA.
  • Detailed Tenant Data Set – includes center name and address, type, positioning, REIT, GLA total, GLA anchors, number of stores, anchors, enclosed / strip, owner name / contact information, leasing name / contact information, management name / contact information, and individual tenant names, GLA, and retail categories (all tenants including anchors).

Complete Data Set – include all of the data available (detailed above) for each center.
Single Unit Supermarket Locations & Data – Single Unit Supermarket locations and data.  Individual locations can be displayed on maps and listed in reports.  When clicked, store-specific ‘Flash Reports’ are generated at individual store locations on the map.

Traffic Count Data (DataMetrix) – 24-hour average daily traffic counts for highways and major roads throughout the US within major metropolitan areas.  Included are in excess of 1,000,000 traffic counts for over 725,000 unique traffic points nationwide.

Wealth, Assets, Debts, and Disposable Income Data - derived from an analysis of the Survey of Consumer Finances, this database measures the Net Worth of households and the distribution of their assets and debts.  Disposable Income derives the difference between total income and after-tax income, often referred to as ‘Buying Power’.

Weather and Earthquake Risk Data – consists of four separate types of weather-related hazards: hurricanes, tornadoes, hail, and damaging winds.    A composite WeatherRisk Index is also provided which presents a unified risk index based on the relative damage expected from each of the four types of events.  In addition to damaging weather, a QuakeRisk Index is calculated, indicating the relative risk of earthquakes in an area as compared to the US average.

If you don’t see exactly what you need, please ask.  We can supply and load custom datasets too.

Questions? Contact us at 1.888.848.4436 or complete our contact form if you would like to see a live demonstration or receive a free trial account.





 

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