GeoMetrx

A Service of Geographic Enterprises

Pest Control – Industry Overview

Franchising Opportunities: Pest Control

The pest control industry provides a variety of services to homeowners and businesses, such as locating, identifying, destroying, catching, controlling and repelling pests. These services are provided in a variety of ways including applying chemicals, installing physical barriers, and setting traps. Some pest control service companies cater to the humanitarian customer base by capturing and releasing critters back into the wild.

The U.S. pest control industry generated an estimated $11 billion last year, as reported by IBISWorld, the largest independent publishers of U.S. industry research. The report, released in April 2012, reveals the industry has grown an average of 2.9% over the last 5 years. Over 21,500 business establishments provide nearly 110,700 jobs. Most of these are small firms with only a few employees, while there are several national giants as well, such as Terminix (part of ServiceMaster) and Orkin (a subsidiary of Rollins). These larger companies benefit from brand recognition as well as national advertising, and offer franchise opportunities. Smaller companies have the advantage of providing high-quality personal service and growing customer loyalty.

As the economy continues to recover, the housing market is recovering as well. This alone is increasing demand from homeowners for regular inspections and treatments of termites and other pests. Hotel and restaurant industry standards and regulations are also creating increased demand for pest control services. The recent uptick in bed bug outbreaks has further propelled the demand for professional services. Whether opting to start a franchise or your own business, the pest control industry has relatively easy market entry, though training and licensing is required before offering services to customers, particularly those that involve the application of chemicals and other pesticides. Watch for our next post featuring a Professional Exterminator Usage heat map and the expected impact of this season’s warmer than average temperatures.