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Summertime Fun: Children’s Enrichment Franchises

Children’s Enrichment Franchises

Across the nation, the last school bells of the year are ringing and kids are celebrating the arrival of summer break. Swimming pools, park outings, ball games, summer camps, backyard barbecues and so much more await them. On average, kids are out of school for 6 to 12 weeks and parents are scrambling to finalize their children’s summer activities schedules while balancing the child’s interests with the family budget. Fortunately there are many children’s enrichment franchises in operation offering parents and kids a wide variety of choices. The growing number of children in the U.S. keeps this industry among the top franchise trends in America, and not just during the summer, but all year-round.

The number of children in the U.S. has been steadily rising since the mid-1980s and is projected to continue well into the future. By the year 2030, it is expected the number of children under 18 will reach nearly 88 million.

Further driving demand for summertime activities as well as extracurricular activities during the school year is the number of households with working parents. In 2010, the estimate for the number of households with children under 18 reached 35.2 million. The following pie charts reflect the employment status in two-parent married households and single-parent households.

The most common categories for children’s enrichment franchises are:

Art Programs: painting, cooking, music, drama, photography, etc.
Education / Tutoring: mathematics, science, technology, early childhood
development, foreign languages, etc.
Sports and Fitness: sports clubs, dance, martial arts, children’s gyms, etc.

Traditionally businesses offering child enrichment programs operate from a fixed location with families providing transportation to and from the activity venue. However, a growing trend in the industry is the advent of mobile activities, in which the main program or supplementary programs are brought to the children in after-school care programs, day care facilities, summer resident programs and more. Whether operating from a fixed location, providing a mobile activity or offering private instruction, the opportunities are boundless. (For a comprehensive list of children’s products and services franchise opportunities visit Entrepreneur.com.)

Working with children can be a very rewarding experience, yet it’s not for everyone. It takes a special mix of business and personal skills including patience, flexibility, a sense of fun and wonderment, empathy, and a lot of energy!  Finding the right franchise opportunity is also a special mix combining the business owner’s skills and interests with the best opportunities within a market. The GeoMetrx business database, along with our demographic data, can help franchisors evaluate territories to reveal the competitive landscape, market size and ROI potential. Whether expanding into new markets or realigning existing territories, it’s vital in today’s economy to map your success.