GeoMetrx

A Service of Geographic Enterprises

Geometrx GIS

How Do Geographic Information Systems (GIS) Help Improve Business

GIS provides success and efficiency tools to manage a high volume of complex data. These tools help business understand, question, interpret, and visualize data to make better-informed decisions.

Companies can quickly view and analyze various sources of data from a geographic perspective and develop business strategies to improve processes.

Business intelligence software uses a significant amount of data to create reports that support an organization’s decision-making. Given that more and more GIS resources and services are available and that data can often be located in space, the geographic dimension of data can bring useful insights when analyzing data.

Rendering geocoded data on thematic maps is an easy way to illustrate results and the most obvious application of using GIS in Business Intelligence software.

What are the other ways to benefit from GIS in business intelligence?

In the healthcare industry, for example, adding geospatial data allows users more possibilities and improved workflow.  It is easier to visualize data quickly and act on that data.  Some decisions are made because of local disease frequency and it is simpler to value a cluster then a whole list of “some” values.

In the insurance industry, hotspot maps that show density of crime can be helpful. Difference maps that demonstrate the change of (crime) frequency or the difference between suspect homes and crime scenes may improve rating results.

GIS, a cloud-based concept, is widely understood as GPS; however, most don’t know how it can be applied to improve business.  People relate GIS to getting directions to Starbucks, but they have a hard time understanding that practically every piece of information they have can or could be linked to a position which means a GIS could be designed around that information.

Management that can correlate one thing about a job that has any repetition to it now has an element that can be mapped. Whether it is customer zip codes (geocoding), drive time (routing), change detection (image processing), facilities management (enterprise GIS), or any number of other business challenges. Find something simple to show on a map and make it work for decision-making and then expand from there.

One of the pressure points, or holdbacks in business, is that everything relates to money. The cost of, and time lost, are some of the first considerations they may have. Because GIS is still a cloud, intangible, they don’t see the direct benefit and might first consider that their employees will be wasting time finding new routes to Starbucks, for example.

Examine the benefits of GIS:

  • Saving Time;
  • Increasing Efficiency;
  • Increasing Accuracy;
  • Increasing Productivity;
  • Automating/Improving Workflow;
  • Reducing Costs/Saving Money;
  • Managing Resources Better to Improve Existing Operations;
  • Improving Quality, Efficiency, and Service;
  • Reducing Costs and Increasing Direct Marketing Precision;
  • Make Informed Decisions
  • Increasing Communication and Collaboration
  • Organize your information and knowledge.
  • Improve communication.
  • Share your knowledge with others

There is no denying that a business has access to significant amounts of data, which are incorporated into GIS software for both cost-saving and decision-making improvements.

For more information, contact GeoMetrx at 888-848-4436.