GeoMetrx

A Service of Geographic Enterprises

Tag Archives: big data and mapping

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

Merging Big Data With Mapping to Find Territories

Many Organizations with an outside sales team organized into sales territories can utilize the big data generated daily to construct equitable sales territories. Mapping can afford management the opportunity to strike a balance between splitting territories into equal areas and to build practical sales territories for each salesperson on the team. The solution may not […]