GeoMetrx

A Service of Geographic Enterprises

Tag Archives: business analytics

Demographic Marketing Analysis

For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations of the population this is possible. These variables then disclose the demographic profile of their […]

How Companies Use Data to Tell a Story

“Everyone in our business knows they need to visualize data, but it’s easy to do poorly.  We invest in it.  We’re excited if we can use it right while they use it wrong.”  – Daryl Morey, GM, Houston Rockets In the 1990s, charting tools became cheap enough to acquire that it was accessible in mainstream […]