A Service of Geographic Enterprises

Tag Archives: GeoMetrx

How Much Support to Give Franchisees

An excellent idea resulted in a successful new business.  Expanding the business is the next big step.  One way to expand is to franchise. While working through all the details that come with franchising a business one major thing to consider is:  How much and what kind of support will you, the franchisor, give the […]

The Benefits of Good Sales Territory Design

What is a sales territory? It’s a geographical area of customers, or potentials, assigned to a salesperson, branch or retailer. There are a number benefits to a good sales territory design: Enhanced customer coverage A reduction in travel time and selling costs More equitable rewards Sales force evaluation Increased sales Increased morale Start by determining […]

How to Use Smartphones to Find the Best Retail Locations

Nowadays not many people leave home without their smartphone. Our smartphones have become a utility tool, replacing things we used to use such as notebooks, address book, reading books, camera, voice recorder, etc. Smartphones help us keep track of our lives, find our way around the world, and communicate with our family, friends, and business […]

Geometrx GIS

How Do Geographic Information Systems (GIS) Help Improve Business

GIS provides success and efficiency tools to manage a high volume of complex data. These tools help business understand, question, interpret, and visualize data to make better-informed decisions. Companies can quickly view and analyze various sources of data from a geographic perspective and develop business strategies to improve processes. Business intelligence software uses a significant […]

Geometrx GIS

What GIS Data Does a Sales Organization Need?

According to Wikipedia, a geographic information system (GIS) is a system designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data. A GIS application, such as GeoMetrx, allows users to create interactive queries (user-created searches), analyze spatial information, and visually present the results.  More importantly, from a sales perspective, […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]

Geometrx - franchise financing

Financing to Grow a Franchise

If you are a business owner who wants to franchise, and financing is a top priority, there are a number of ways to obtain franchise financing. Before heading off to the traditional bank, you may want to consider other sources. Recently we spoke with La Mancha Sims, Managing Director for Triton Business Group Inc., on […]

Geometrx, franchising

10 Things to Consider Before Franchising Your Business

Things that you need to think about before franchising your business Every year, people start small  businesses or with some sound investments, they start companies on a big scale. They work hard to get their business set up. After time, the business will either be  a success or a failure. If the business has been successful, […]

Geometrx, sales territories

How Quotas Affect Sales Territories

In a perfect world, planning sales territories and setting quotas should be a simple endeavour, but in this ever changing world this can be quite complicated. As a company grows and geographical areas develop, quotas and sales goals also have to develop. The onslaught of changing information can be difficult to keep on top of […]

Is your Franchise Expanding Internationally?

Franchise Companies are growing quickly these days and much of this growth is seen internationally.  Now with growth comes growing pains which we all know is a normal part of business.   Don’t jump to any blind conclusions…when it comes to marketing, site selection and territory mapping, knowing what applications to use and how can […]