GeoMetrx

A Service of Geographic Enterprises

Tag Archives: GeoMetrx

Important Factors to Retail Site Location

Marketing theory is based on five pillars known as the five P’s of Marketing. One of the pillars is Place.  Place means the area of availability of your products and services. The location site of your retail outlet is a critical factor.   The location of your retail store represents a lot of things including your […]

Smaller Stores are In; Larger Stores are Out

Changing trends, and buying behaviors of customers are compelling retail owners to focus on every little demand of their customers. In the past-paced life of the 21st century, trends have been replaced by fads. Retailers need to focus on each and every request of the customer, and address concerns immediately so as not lose their […]

Monitoring the Pulse of Sales Territories

Monitoring sales territories is a key trait of a successful business. Sales managers take various measures to keep their sales territories carefully monitored. A smart sales leader can monitor the pulse of the territories using these techniques. Assess the Sales Territories Before you start carving up the world and sending salespeople in all directions, think […]

How Franchisors Provide Franchisee Training for Greater Returns

People are highly interested in purchasing franchises particularly because such ventures come with viable and proven systems. Every franchise systems, therefore, must be associated with a comprehensive training program; such program will become beneficial for both franchisor and franchisee.  The importance of contractual support obligation from franchisors is highlighted with item 11 of the Franchise […]

Good Data Doesn’t Mean Good Decisions

We live in a data-driven society. Unfortunately, good data is not always easily identified and even when it is; it doesn’t guarantee that the user will make sound decisions. First, as Nate Silver famously pointed out in his book, there exists a lot of noise along with signals in data. It is sometimes nearly impossible […]

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]

The Franchise Learning Curve

According to the IFA (International Franchise Association), the growth of franchise businesses has continued to outstrip non-franchise business growth in 2016. This continues a robust pattern set over the past six years, making franchisees a great bet for investment. Here are a few common mistakes that franchisees can be encouraged to avoid – and some […]

Know Your Boundaries

Territory management is a vital part of any business. Without a proper strategy, you will be risking low sales, high financial waste, and eventually, put your business in jeopardy. However, by taking the following tips into consideration, any company can draw up a practical plan for success. 1.  Draw Boundaries That Work For You To […]

ZIP Codes Can Figure Out the Puzzle of Customers

Many people are curious about the functionality of ZIP codes. They wonder how a simple five-digit code can represent a significant amount of vital information about a particular person. Despite the high effectiveness they offer, some people still wonder if a ZIP code can adequately describe two or more individuals. Quite often, novice marketers who […]

How Much Support to Give Franchisees

An excellent idea resulted in a successful new business.  Expanding the business is the next big step.  One way to expand is to franchise. While working through all the details that come with franchising a business one major thing to consider is:  How much and what kind of support will you, the franchisor, give the […]