GeoMetrx

A Service of Geographic Enterprises

Tag Archives: GeoMetrx

How Big Data Allows Retailers to Pick the Best Location?

In today’s retail industry, location-based services play a pivotal role in the success of the retail business. Most retail companies still have 94% of their business in physical stores, and their location determines whether they succeed or flop. The scene of the retail industry is changing. Nowadays, retailers do not just want to know where […]

How Companies Use Data to Tell a Story

“Everyone in our business knows they need to visualize data, but it’s easy to do poorly.  We invest in it.  We’re excited if we can use it right while they use it wrong.”  – Daryl Morey, GM, Houston Rockets In the 1990s, charting tools became cheap enough to acquire that it was accessible in mainstream […]

How Companies are Using Map Data

Data is all we have, it’s how business runs today.  It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded.   As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing […]

Sales Territory Mapping Using Zip Codes

Businesses using sales territory mapping can more easily identify area trends, create sales territories, or report sales performance by geography. ZIP Codes have become more than a string of numbers placed on an envelope to speed up delivery.  Though it was unintended, the use of ZIP Codes in sales and marketing applications, internet technology, data […]

Retail Site Selection Based on Consumer Mobile Data

Very few brick-and-mortar outlets appear willing to sit idly by as online shopping infringe on their sales.  Reinvestment and expansion are both viable options for improving the bottom line.  Many retailers have invested $13 billion in enhancing their spaces, according to a report by the Association for Retail Environments. While some retailers are working to […]

How Companies are Building a Business Using Map Data

Data management and data mapping are the process of creating data element mappings between two distinct data models. Data mapping is used as the first step for a wide variety of data integration tasks. Data mapping is also used to consolidate multiple databases into a single database. Geometrx mapping service provides the territory mapping software […]

How Quotas Affect Sales Territories

In a perfect world, planning territories and setting sales quotas should be a simple endeavor, but in this ever-changing world, it can be quite complicated.  As a company grows and geographical areas develop, quotas and sales goals also have to develop. The onslaught of changing information can be difficult to keep on top of and […]

Trucking Companies Can Save Time and Money Using Mapping Technology

A trucking company, or freight company, is one that ships or transports goods, possessions, cargo or belongings from place to place via trucks of various sizes. These companies are divided into domestic (within local districts) and international freight companies. Trucking companies are the single largest component of the logistics industry, and contributed more than 80% […]

Important Factors to Retail Site Location

Marketing theory is based on five pillars known as the five P’s of Marketing. One of the pillars is Place.  Place means the area of availability of your products and services. The location site of your retail outlet is a critical factor.   The location of your retail store represents a lot of things including your […]

Smaller Stores are In; Larger Stores are Out

Changing trends, and buying behaviors of customers are compelling retail owners to focus on every little demand of their customers. In the past-paced life of the 21st century, trends have been replaced by fads. Retailers need to focus on each and every request of the customer, and address concerns immediately so as not lose their […]