GeoMetrx

A Service of Geographic Enterprises

Tag Archives: GeoMetrx

Retail Site Selection Based on Consumer Mobile Data

Very few brick-and-mortar outlets appear willing to sit idly by as online shopping infringe on their sales.  Reinvestment and expansion are both viable options for improving the bottom line.  Many retailers have invested $13 billion in enhancing their spaces, according to a report by the Association for Retail Environments. While some retailers are working to […]

How Companies are Building a Business Using Map Data

Data management and data mapping are the process of creating data element mappings between two distinct data models. Data mapping is used as the first step for a wide variety of data integration tasks. Data mapping is also used to consolidate multiple databases into a single database. Geometrx mapping service provides the territory mapping software […]

How Quotas Affect Sales Territories

In a perfect world, planning territories and setting sales quotas should be a simple endeavor, but in this ever-changing world, it can be quite complicated.  As a company grows and geographical areas develop, quotas and sales goals also have to develop. The onslaught of changing information can be difficult to keep on top of and […]

Trucking Companies Can Save Time and Money Using Mapping Technology

A trucking company, or freight company, is one that ships or transports goods, possessions, cargo or belongings from place to place via trucks of various sizes. These companies are divided into domestic (within local districts) and international freight companies. Trucking companies are the single largest component of the logistics industry, and contributed more than 80% […]

Important Factors to Retail Site Location

Marketing theory is based on five pillars known as the five P’s of Marketing. One of the pillars is Place.  Place means the area of availability of your products and services. The location site of your retail outlet is a critical factor.   The location of your retail store represents a lot of things including your […]

Smaller Stores are In; Larger Stores are Out

Changing trends, and buying behaviors of customers are compelling retail owners to focus on every little demand of their customers. In the past-paced life of the 21st century, trends have been replaced by fads. Retailers need to focus on each and every request of the customer, and address concerns immediately so as not lose their […]

Monitoring the Pulse of Sales Territories

Monitoring sales territories is a key trait of a successful business. Sales managers take various measures to keep their sales territories carefully monitored. A smart sales leader can monitor the pulse of the territories using these techniques. Assess the Sales Territories Before you start carving up the world and sending salespeople in all directions, think […]

How Franchisors Provide Franchisee Training for Greater Returns

People are highly interested in purchasing franchises particularly because such ventures come with viable and proven systems. Every franchise systems, therefore, must be associated with a comprehensive training program; such program will become beneficial for both franchisor and franchisee.  The importance of contractual support obligation from franchisors is highlighted with item 11 of the Franchise […]

Good Data Doesn’t Mean Good Decisions

We live in a data-driven society. Unfortunately, good data is not always easily identified and even when it is; it doesn’t guarantee that the user will make sound decisions. First, as Nate Silver famously pointed out in his book, there exists a lot of noise along with signals in data. It is sometimes nearly impossible […]

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]