GeoMetrx

A Service of Geographic Enterprises

Tag Archives: location mapping

Franchise: How To Use FIPS codes?

The FIPS (Federal Information Processing Standards) are geographically placed codes that hold within them the subtle information that is used to facilitate the process and exchange of any said geographical location information. The FIPS Codes appear as 5-digit codes that are distributed to every area. Each State holds the first two numbers in the sequence, […]

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

What is Location Based Services Ecosystem?

In its truest essence, any service or feature that is provided by real time geo data, obtained from someone’s device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of Location-Based Services. Geo-Data It refers to the manipulation of geographic data in a computerized system and networks […]