GeoMetrx

A Service of Geographic Enterprises

Tag Archives: mapping software

Monitoring the Pulse of Sales Territories

Monitoring sales territories is a key trait of a successful business. Sales managers take various measures to keep their sales territories carefully monitored. A smart sales leader can monitor the pulse of the territories using these techniques. Assess the Sales Territories Before you start carving up the world and sending salespeople in all directions, think […]

Mapping Is Your Secret Weapon

All business owners eventually want to expand into new territories, however just how do you go about identifying the best markets and strategies? The easiest way to do this is through a mapping software, such as GeoMetrx. With this software you may combine a variety of demographic and geographic data, as well as your sales […]

Geometrx geomarketing

What is Geo-marketing?

Geo-marketing is the incorporation of geographical knowledge into different features of marketing. It is the usage of digital mapping for organizing and displaying primary and secondary data including sales and distribution for reviewing and decision-making. The digital maps are designed to analyze data by geographical region and particular physical location. It is a very powerful […]

Geometrx - ZIP+4, ZIP code

ZIP Code History & How Does ZIP+4 Effect Direct Mail?

The USPS (United States Postal Service) utilizes ZIP codes as a part of the postal addresses. The purpose of using these ZIP codes is to speed up the direct mail distribution process even with the existence of a massive number of residential and commercial addresses. The term ZIP is the acronym for Zonal Improvement Plan […]

GeoMetrx, franchise mapping software

sweetFrog Easily Manages Multiple Territories Using Franchise Mapping Software

Interview with sweetFrog, a premium frozen yogurt franchise headquartered in Virginia, on how Franchise Mapping Software helps them manage multiple territories.  Shemar Purcell is the Franchise Development Associate & Marketing Coordinator at sweetFrog, and a GeoMetrx customer for several years. Before joining sweetFrog, Shemar worked at Outdoor Living Brands, where GeoMetrx was already utilized to […]

Six Things to Consider When Your Mapping Software is Discontinued

Six Things to Consider When Your Mapping Software is With the year 2015 now firmly upon us many companies are out in the cold when it comes to mapping software. Two popular mapping software’s over the last decade have now been discontinued. The most notable is Mappoint by Microsoft, the other was one of the […]