GeoMetrx

A Service of Geographic Enterprises

Tag Archives: Raleigh NC

How Franchise Territory Mapping Can Optimize Franchise Performance

The franchise business faces many challenges for profitable growth. The industry has gathered piles of information and data in various systems and spreadsheets, but it becomes challenging to consolidate all that to give informative and useful insights that are needed. Franchises looking to optimize the performance of a franchisee’s territories can utilize the data in […]

What Makes a Franchise Territory Successful?

Franchise territory mapping takes real science to achieve success. There are a lot of misconceptions attached to the very idea of franchise territory. Most of the people who have some knowledge in this field believe that expanding your area will solve all your business worries and take it to new heights. Few care to acknowledge […]

What Is Franchise Territory Balancing?

Franchise territory success starts with crafting potential territories and identifying opportunities for higher sales performance. Territory balancing can launch new areas of almost equal marketing value, plus reorganize regions that already exist and redirect efforts based on the growth of competitors or changing consumer demographics. Territory balancing is not an operation that is done only […]

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

Merging Big Data With Mapping to Find Territories

Many Organizations with an outside sales team organized into sales territories can utilize the big data generated daily to construct equitable sales territories. Mapping can afford management the opportunity to strike a balance between splitting territories into equal areas and to build practical sales territories for each salesperson on the team. The solution may not […]

Sales Territory Management Best Practices

Many businesses assign their sales team to specific territories. A territory may or may not be a well-thought-out area designated to a team member. Without data, sales managers are managing from their gut instinct on what makes a territory “fair” or “profitable.” If the objective is to maximize sales within each area, you need to […]

Best Practices for Franchising Your Business

Franchising your business is a great way to expand quickly and increase sales, but the real question lies in the resulting success or failure. Whether or not franchising will be successful depends on you and your business model.These are some of the practices that can help when franchising a business. One of the first “best […]

Geometrx sales territory

How To Plan Your Sales Territory

For effective sales management, it is crucial that particular attention is given to every territory assigned to the salesperson for generating revenue. After all, the turnover of the customers would be directly affected by the ways a particular area is maintained, managed and planned. The territory not only forms a ground for the existing customers […]

Geometrx franchise territory planning

Planning a Profitable Franchise Territory

Before opening a franchise in any area, it is necessary to do proper franchise territory planning. Franchising is all about expansion of a company or business. It is a profitable business model that depends on how the plan is done for the development which determines its success. If the store already has a steady franchises […]

Organizing Sales Territories Based on End of Year Numbers

Many companies with a sales team understand the importance of creating a compelling sales territory plan to increase productivity.  Developing a sales territory plan can prevent the overlap of territories between sales reps.  This organization of sales territories ensures that the sales team does not compete against each other in acquiring new customers or duplicating […]