GeoMetrx

A Service of Geographic Enterprises

Tag Archives: Raleigh NC

Franchise Territory First Right of Refusal

A franchisee wants to feel protected, that their territory and market are safe, and provide the expected returns. The only way to put safeties in place regarding a franchisee’s territorial rights is before they sign the Franchise Agreement. Franchisors may offer either exclusive or non-exclusive territory rights, and franchisees need to know this before making […]

Evaluating Retail Site Locations

When it comes to retail site selection, comprehensive research will yield better results than guessing.  In this competitive market, making a name for your business and attracting new customers is exceptionally challenging. No matter what products you offer or the quality, some decisions can affect your business within days. To attract new customers, brands may […]

Defining a Franchise Territory

Before someone buys or sells a franchise, a common practice is to define the franchise territory.  According to the one study, above 90% of the successful business franchises use the concept of establishing territory. There is no single method for dividing territories, which may be defined by criteria such as: Zip Codes Lines on a map […]

Geometrx franchise territory

5 Rules For Effective Franchise Territory Allocation

An expanding business that franchises will allocate a specific area franchisees may operate.  The allocation of franchise territories plays a vital role in the market segment and customer base to which a franchisee can sell.  Thus, the task of allocating the franchise territory is critical to each franchisee’s success. Know the Region The first, and […]

Geometrx franchise mapping

Finding a Franchise Location Not Too Far and Not Too Close

When starting to franchise a business, one must consider competitors in the surrounding area. Competition, in general, is not a problem and can act as an advantage when the neighboring competitors cluster together.  Experience has demonstrated that when certain retail outlets combine in an area, their strength outweighs the benefit of being alone, i.e., Walgreens […]

Franchise Territory Mapping Software Can Close More Deals

Identifying a profitable location for your business is not only an arduous task but the very thought of estimating profit vs. loss can be daunting. In this profit vs. loss dual, franchise territory mapping software can be the ultimate guide to expand your business, maximize success and minimize the stress and worries.  It can show […]

What is Location Based Services Ecosystem?

In its truest essence, any service or feature that is provided by real time geo data, obtained from someone’s device, falls under the category of Location Based Service. Mainly, six strategic layers are constituting the entire ecosystem of Location-Based Services. Geo-Data It refers to the manipulation of geographic data in a computerized system and networks […]

Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space – how can you hit the target if you can’t even see it?  Retail trade area analysis helps businesses […]

Unearth Trends from Geographical and Demographical Analysis Tool

The use of big data for boosting brands is gaining popularity. GIS, for example, is utilized to do a demographical analysis of the geographical components of the data. Use of geographic and demographic tools accomplishes many useful things, such as create bands that surround map features, create districts, define influence areas, perform surface analysis and […]

Tips on International Franchise Mapping

The Franchise Territory is the boundary through which each individual franchise works according to the Franchise agreement. Successful franchise planning plays a vital role in providing profit and success to an organization. The allocation of boundaries helps in assigning the franchises different geographical areas, each having a license.  Franchise mapping also makes it easy to […]