GeoMetrx

A Service of Geographic Enterprises

Tag Archives: retail location mapping

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

Evaluating Retail Site Locations

When it comes to retail site selection, comprehensive research will yield better results than guessing.  In this competitive market, making a name for your business and attracting new customers is exceptionally challenging. No matter what products you offer or the quality, some decisions can affect your business within days. To attract new customers, brands may […]

How Big Data Allows Retailers to Pick the Best Location?

In today’s retail industry, location-based services play a pivotal role in the success of the retail business. Most retail companies still have 94% of their business in physical stores, and their location determines whether they succeed or flop. The scene of the retail industry is changing. Nowadays, retailers do not just want to know where […]

Important Factors to Retail Site Location

Marketing theory is based on five pillars known as the five P’s of Marketing. One of the pillars is Place.  Place means the area of availability of your products and services. The location site of your retail outlet is a critical factor.   The location of your retail store represents a lot of things including your […]