GeoMetrx

A Service of Geographic Enterprises

Tag Archives: sales data analysis

Demographic Marketing Analysis

For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations of the population this is possible. These variables then disclose the demographic profile of their […]

Good Data Doesn’t Mean Good Decisions

We live in a data-driven society. Unfortunately, good data is not always easily identified and even when it is; it doesn’t guarantee that the user will make sound decisions. First, as Nate Silver famously pointed out in his book, there exists a lot of noise along with signals in data. It is sometimes nearly impossible […]