GeoMetrx

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Tag Archives: using big data for retail location

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

How Big Data Allows Retailers to Pick the Best Location?

In today’s retail industry, location-based services play a pivotal role in the success of the retail business. Most retail companies still have 94% of their business in physical stores, and their location determines whether they succeed or flop. The scene of the retail industry is changing. Nowadays, retailers do not just want to know where […]