GeoMetrx

A Service of Geographic Enterprises

Tag Archives: Wake Forest NC

Demographic Marketing Analysis

For effective marketing to take place, it is essential that the marketing managers know about their target audience. By making a keen demographic marketing analysis in which marketing managers use the demographic variables such as gender, age, status and occupations of the population this is possible. These variables then disclose the demographic profile of their […]

Franchise: How To Use FIPS codes?

The FIPS (Federal Information Processing Standards) are geographically placed codes that hold within them the subtle information that is used to facilitate the process and exchange of any said geographical location information. The FIPS Codes appear as 5-digit codes that are distributed to every area. Each State holds the first two numbers in the sequence, […]

What is Sales Territory Balancing?

Balancing the territory of an organization has many contributing factors. For a brand or business to be successful, its territories need to be able to offer future sales potential to the business development team. As the region is established, it is essential to have some economic stability that will further allow sales to compete with […]

How Franchise Territory Mapping Can Optimize Franchise Performance

The franchise business faces many challenges for profitable growth. The industry has gathered piles of information and data in various systems and spreadsheets, but it becomes challenging to consolidate all that to give informative and useful insights that are needed. Franchises looking to optimize the performance of a franchisee’s territories can utilize the data in […]

What Makes a Franchise Territory Successful?

Franchise territory mapping takes real science to achieve success. There are a lot of misconceptions attached to the very idea of franchise territory. Most of the people who have some knowledge in this field believe that expanding your area will solve all your business worries and take it to new heights. Few care to acknowledge […]

Using Data for Retail Site Location Targeting

The use of big data has become extensive worldwide. It has implications for nearly all industries. Marketers especially use mass data to reach out to a broader segment of their target audience. One of the best and recognized ways to use and leverage location data is by location insights since locations reveal information about real […]

Merging Big Data With Mapping to Find Territories

Many Organizations with an outside sales team organized into sales territories can utilize the big data generated daily to construct equitable sales territories. Mapping can afford management the opportunity to strike a balance between splitting territories into equal areas and to build practical sales territories for each salesperson on the team. The solution may not […]

Sales Territory Management Best Practices

Many businesses assign their sales team to specific territories. A territory may or may not be a well-thought-out area designated to a team member. Without data, sales managers are managing from their gut instinct on what makes a territory “fair” or “profitable.” If the objective is to maximize sales within each area, you need to […]

Best Practices for Franchising Your Business

Franchising your business is a great way to expand quickly and increase sales, but the real question lies in the resulting success or failure. Whether or not franchising will be successful depends on you and your business model.These are some of the practices that can help when franchising a business. One of the first “best […]

Geometrx sales territory

How To Plan Your Sales Territory

For effective sales management, it is crucial that particular attention is given to every territory assigned to the salesperson for generating revenue. After all, the turnover of the customers would be directly affected by the ways a particular area is maintained, managed and planned. The territory not only forms a ground for the existing customers […]