GeoMetrx

A Service of Geographic Enterprises

Tag Archives: Wake Forest NC

Retail Trade Area Analysis using Mapping

Choosing a site for retail stores or any other retail business is not an easy task. Doing it without a practical analysis of the trade area is much like shooting an arrow into a dark space – how can you hit the target if you can’t even see it?  Retail trade area analysis helps businesses […]

Unearth Trends from Geographical and Demographical Analysis Tool

The use of big data for boosting brands is gaining popularity. GIS, for example, is utilized to do a demographical analysis of the geographical components of the data. Use of geographic and demographic tools accomplishes many useful things, such as create bands that surround map features, create districts, define influence areas, perform surface analysis and […]

Tips on International Franchise Mapping

The Franchise Territory is the boundary through which each individual franchise works according to the Franchise agreement. Successful franchise planning plays a vital role in providing profit and success to an organization. The allocation of boundaries helps in assigning the franchises different geographical areas, each having a license.  Franchise mapping also makes it easy to […]

5 Tips on Developing Franchise Territories

Franchising is an avenue to growing a business, whether you are trying to expand within the country or grow internationally.  Entrepreneurs willing to invest in your business and develop a business of their own, are prepared to pay for quality territories, or sections of the country, state, or area.  This makes developing your franchise territories […]

How Companies Use Data to Tell a Story

“Everyone in our business knows they need to visualize data, but it’s easy to do poorly.  We invest in it.  We’re excited if we can use it right while they use it wrong.”  – Daryl Morey, GM, Houston Rockets In the 1990s, charting tools became cheap enough to acquire that it was accessible in mainstream […]

Sales Territory Mapping Using Zip Codes

Businesses using sales territory mapping can more easily identify area trends, create sales territories, or report sales performance by geography. ZIP Codes have become more than a string of numbers placed on an envelope to speed up delivery.  Though it was unintended, the use of ZIP Codes in sales and marketing applications, internet technology, data […]

Monitoring the Pulse of Sales Territories

Monitoring sales territories is a key trait of a successful business. Sales managers take various measures to keep their sales territories carefully monitored. A smart sales leader can monitor the pulse of the territories using these techniques. Assess the Sales Territories Before you start carving up the world and sending salespeople in all directions, think […]